Text/Peach Lee
Just after April, car companies have begun to announce their results last month, I believe everyone also knows, as a leading brand of new energy electric vehicles, BYD can be described as a ride on the dust, April cumulative sales of 105475 vehicles, is the only brand with current sales of more than 100,000. And just when everyone is discussing BYD's "one against ten", the author found that the sales list of new car-making forces also has a lot of points to see.
The pattern of "Wei Xiaoli" was broken, and the ranking of Weilai and the ideal declined
When it comes to the new forces of car-making, everyone generally thinks of "Wei Xiaoli", indeed, as the head of the new car-making forces, Wei Xiaoli has achieved good results in the past period of time, and the brand awareness is much higher than that of other car companies, but surprisingly, after the delivery volume in April, in addition to Xiaopeng Automobile ranking second with 9002 deliveries, Weilai and the ideal delivery volume ranking have declined, of which Weilai delivered 5074 new cars in April, and 4167 new cars were delivered ideally , ranked fourth and fifth on the list, respectively.
"Wei Xiaoli" pattern has been broken is not the first time, as early as March, GAC Aian sales have been among the top three, many people are promoting the "Ai Xiaowei" pattern has been formed, and in April even if affected by the epidemic, Aian can still sell 10212 vehicles, is one of the few new energy vehicle brands that sell more than 10,000, sales are much higher than "Wei Xiaoli", but due to its particularity, the author did not include it in the new force ranking.
Zero-run cars won the crown and "led" the new forces
The most unexpected thing is that zero-run cars will take the top position and "lead" the new forces of car manufacturing. Its sales in April were 9,087 units, and although its overall sales in April were not as good as in March, the decline was modest, at only 9.7%, compared with a year-on-year increase of more than 200%.
The reason why zero-run cars can be ranked first is that the author believes that there are two reasons. On the one hand, other brands set off, under the severe situation of the epidemic in April, many car companies have announced the suspension of production, sales decline is serious, like the ideal and Weilai In April sales fell by 62.23% and 49.18% respectively, in contrast, thanks to the global self-research, zero run in the choice of supply chain to take multi-supply enterprises, multi-regional planning, effectively improve the impact of the epidemic on supply chain supply, so the sales decline of leading cars is almost negligible, and because of this, Zero-run cars have the opportunity to climb to the top of the list.
Of course, on the other hand, it must be the positioning of the leading car, as a brand priced between 50,000-100,000 and focusing on the low-end market, the market for leading cars is larger. I believe that a large part of the people buy trams for commuting to work, both hope that the car has a certain performance performance, but do not want the price is too high, and the leading car just meets such requirements. Take the leading T03, spend 80,000 yuan to buy a car with a range of more than 400 kilometers, and with a 10.1-inch central control display and LeapAI intelligent interconnection system, such a choice can definitely make many people satisfied.
Combining the above two reasons, it is not surprising that zero-running cars became the biggest winner of the new forces in April.
Nezha Automobile rose in the ranking and ranked third
Nezha Automobile sold 8813 vehicles in April, down 26.7% month-on-month, of which Nezha V car series was 5694 units, and Nezha U car series was 3119 vehicles. Nezha car can be ranked third, its success is almost the same as the zero-run car, the same is the sales decline is less, by the friends to set off; also because of its low pricing, high cost performance, the market group is larger. Under the current social environment, the level of consumption is still relatively limited, and models with higher pricing such as Weilai and Ideal are difficult to be accepted by some young consumer groups.
And looking back at the road to the prosperity of other car companies, such as BYD, it started from the low-end market at the beginning, through long development, gradually accumulated funds, technology and market users, after having a certain foundation, it began to march into the high-end market, and with the transformation of past competitors to the high-end market, the competition in the current range of 5-10 million is relatively small, which also gives brands like Zero Run and Nezha more opportunities for development.
Of course, the disadvantages of this are also obvious, that is, the brand is easy to be labeled as cheap, which is extremely unfavorable for the long-term development of car companies. Even though BYD's sales are still high and its brand positioning is rising, it still hasn't completely got rid of the label of cheap cars.
Write at the end:
Looking at this list, it is not difficult for us to find that the top three brands have more stable sales and less decline, which is also related to their positioning, such as zero running, Nezha and other brands themselves are positioned lower, the market competition is small, the demand is greater, affected by the epidemic, in the case of everyone's income is unstable, the price is lower, the brand with higher cost performance is naturally more stable in the market.