Consumption does traction to activate the big market

On May 1, a child buys a windmill in Jimo Ancient City, Qingdao City, Shandong Province. Photo by Liang Xiaopeng (Zhongjing Vision)

Tianjin: Traffic promotion volume

At 10:00 a.m. on May 2, at the Haiguang Temple store of Suning Tesco in Tianjin, lu Yanhua, a salesman, was registering consumers' purchase information. In the past 3 days, she has sold more than 60 integrated stoves, with sales of nearly 700,000 yuan. "Since April 27, the number of customers who have come to see integrated stoves and range hoods has increased significantly." Lu Yanhua told reporters.

According to reports, in 3 days, in Suning Tesco Haiguang Temple store, the number of people who consume through consumption coupons has exceeded 200, and the discount has reached more than 400,000 yuan. Tianjin's consumption promotion activities drove Suning Tesco's overall sales to exceed 30 million yuan, an increase of 20% year-on-year.

Since the beginning of this year, due to the impact of the new crown pneumonia epidemic, the sales of commercial enterprises have dropped sharply, and the passenger flow has decreased significantly. During the "May Day" period, Tianjin launched a variety of consumption promotion activities to activate the economy and help the market and enterprises to recover rapidly. Tianjin Heping District launched the first phase of 12 million yuan of preferential superposition to promote consumption activities, in the form of "catering coupons" and "general coupons", distributed on online platforms such as Meituan, Dianping, and Yunshanfu to encourage holiday consumption.

Meng Cheng, deputy director of the Tianjin Heping District Bureau of Commerce, said that holding consumption promotion activities in a combination of "government subsidies, platform support, and merchants' profits" is to attract traffic to the market; encourage merchants to give preferential profits and provide benefits and benefits for citizens, so as to release consumption potential and promote rapid economic recovery.

From April 28 to May 10, Tianjin will use the fourth "Shuangpin Online Shopping Festival" to launch a number of digital, networked and intelligent fashion new products around new consumption, brand consumption and green consumption through live e-commerce, social e-commerce, personalized customization, flexible production and other new formats and models. Brand online stores such as Vipshop, Meituan Preferred, Hey Ma, Youle.com and "Small and Beautiful" are actively expanding online consumption and carrying out various forms of colorful consumption promotion activities.

Fujian: Accelerate the recovery and replenishment

On April 30, the first day of the "May Day" holiday, Gate 6 of Taihe Square, East Second Ring Road, Yuefeng Town, Jin'an District, Fuzhou City, Fujian Province, welcomed a group of consumers. Near noon, in the restaurants on the 5th and 6th floors of Taihe Square, the scene of citizens eating can be seen everywhere.

In order to better coordinate the prevention and control of the new crown pneumonia epidemic and economic and social development, and promote the acceleration of business travel consumption to pick up and make up for it, on April 28, Fujian held the launching ceremony of the "All Fujian Tesco Fukumi Business Travel" consumption promotion activity, taking the "May Day" holiday as an opportunity to kick off a new round of consumption promotion activities in Fujian. Fuzhou City took the lead in launching the "Huiju Rongcheng Fukumi Business Travel" to promote consumption activities, and issued 9 million yuan of commercial and trade consumption coupons through the cloud flash payment platform, driving the recovery of automobiles, home improvement home appliances, business district department stores, catering and other industries, and helping the consumer market to pick up.

"The release of a series of measures to promote consumption has stimulated consumers' desire to buy, enhanced shopping enthusiasm, and both merchants and shopping malls are full of confidence in the rapid recovery of the market!" Jin Yuqiao, deputy general manager of Taihe Square in the East Second Ring Road, told reporters.

"On April 30, the passenger flow of Taihe Square reached 130,000 people, and the sales volume was 10.93 million yuan." Jinyuqiao said that the average daily passenger flow of Taihe Square is usually 80,000 to 100,000, and about 100,000 to 150,000 on weekends, and the promotion of consumption activities has played a great role in promoting the popularity of shopping malls and merchant sales.

Gansu: Online and offline efforts

Shandan hand-torn yak beef jerky, Minle potato noodles, Heshui buckwheat noodles, Kangxian fern root vermicelli, Tangchang Wubao tea, Anding potato vinegar, Huining Yihe mixed grain health porridge... In the best Gansu e-commerce platform, the "sweet" agricultural products launched by the "Shuangpin Online Shopping Festival" are very eye-catching.

This year's "May Day" holiday, Gansu combined the province's advantages in agricultural products, screened the leading e-commerce platforms and enterprises with strength, focused on broadening network sales channels, expanding the scale of online sales, launching the "sweet taste" brand, promoting farmers' income, and helping rural revitalization.

"During the 'May Day' period, 51 products in 19 counties in Gansu carried out online promotions. Promotional products are mainly based on local agricultural products. Zhu Kai, general manager of the Best Gansu E-commerce Platform, said that this year's "Double Product Festival", they mainly promote famous and excellent specialties, through time-limited rush purchases, explosive seconds, buy one get one free and other forms, so that consumers can enjoy the benefits. Among them, the best folk music, the best product Heshui, the best product Jingtai, etc., the discount is about 20%, and the discount of some products of Zhenpin Zhuanglang, Zhenpin Dangchang and Zhenpin Anding reaches 50% off.

While online promotions are in full swing, offline promotions are also being carried out simultaneously. Gansu Wuwei City Liangzhou District "Qing May Day" consumption promotion month electronic consumption coupon promotion activities have been launched on April 30, the municipal and district finance to promote consumption awards supplementary funds of 1 million yuan, in Liangzhou District to carry out consumption promotion month activities, the distribution of retail (including home appliances), catering to promote consumption, automobile to promote consumption activities, Minqin County in the county to issue catering, daily necessities, household, electronic products and other types of electronic consumption coupons, related enterprises synchronously carry out profits, preferential, gifts and other types of promotional activities, directly subsidize consumers.

Through the combination of "online + offline", Gansu has cultivated new highlights of consumption growth, built the new trend of consumption upgrading into a new consumption demand that adapts to the multi-level diversification of local urban and rural residents, accelerated the promotion of new consumption quality and expansion, and stimulated the potential of urban and rural consumption.

Hainan: Banks and merchants participate

In order to promote the growth of social consumption, during the "May Day" holiday, Hainan guided banks and commercial and trade enterprises to participate together, and in accordance with the principle of "government subsidies, bank support, and merchant participation", duty-free, shopping, catering and tourism consumption coupons were issued throughout the province, with a total of more than 200 million yuan. The first batch of 20 million yuan of consumption coupons was issued to consumers through the UnionPay cloud flash payment platform from 10:00 on April 30.

Statistics provided by the Department of Commerce of Hainan Province show that as of 17:00 on May 1, more than 80% of the first batch of consumption coupons have been collected. Fu Guoyuan, a citizen of Haikou, has used a number of consumption coupons in the past two days, and he told reporters that he bought 116 yuan of daily necessities in the supermarket and paid 96 yuan after using the consumption coupons; spent 260 yuan on dinner with colleagues and paid 180 yuan; in the Xinglong Tropical Botanical Garden, it cost 328 yuan to buy vanilla tea and 228 yuan. "It's a great deal to use coupons to buy, and it's easy to use on your phone." Fu Guoyuan said.

On May 2, the reporter saw in a supermarket on Meiyuan Road in Haikou City that there were leaflets of consumption coupons posted on the door, and many customers used consumption coupons to shop. "The use of consumption coupons has greatly increased turnover, and we have also increased our publicity efforts, taking the initiative to ask customers whether they have received consumption coupons and striving for the greatest discount for customers." Clerk Zhang Hongyin said.

In addition to issuing consumption coupons, Hainan also issued 10 million yuan of digital yuan consumption benefits on May 1 to carry out tax-free shopping reduction activities. Tourists from outlying islands inside and outside Hainan Province can directly deduct offline consumption in duty-free shops, and can also be used for preferential activities such as discounts at duty-free shops. (Economic Daily reporter Shang Rui, Xue Zhiwei, Zhao Mei, Wang Wei)