Beijing News Express (reporter Chen Lin intern Zhang Xiaoyue) The 2022 Beijing consumption season will start on March 1. The reporter learned from the press conference held today (February 25) that the baiqi group will spend nearly 300 million yuan to support consumers to buy cars in the consumption season; the International Trade Center will continue to make efforts in the development of the first store; Wanda Plaza, Joy City, Sanlitun Taikoo Li and other key business districts will also launch special activities.
On January 15, in a commercial district in Beijing, citizens were clocking in for a popular theme art exhibition. Figure/IC photo
A number of BAIC star products participated in the Beijing consumption season
Gong Yueqiong, deputy general manager of BAIC Group, introduced that during the Beijing consumption season, baic group brands will spend nearly 300 million yuan to support consumers' car purchase actions, and at the same time, for this consumption season activity, launch exclusive after-sales service policies and value-added installment financial policies to ensure that users can buy cars worry-free.
A number of star product models will participate in the consumption season activities, including the Beijing EU7, which is the same model for the Winter Olympics, which has become the car used by the two sessions of the National People's Congress; Jihu Automobile, as a high-end electric intelligent car brand, will bring a full range of products to this event. Among them, the Alpha T under Jihu Automobile and the new HI version of alpha S cooperated by BAIC Group and Huawei will also be displayed at the consumption season activities.
In addition, there are high-end products such as Beijing Benz EQ series and C-class, as well as many word-of-mouth products such as Beijing Hyundai Kustu, Elantra, and Tucson for consumers to choose.
The Beijing Asian Skating Invitational tournament starts in May
During the ice and snow consumption season, summer, autumn and year-end, The International Trade Mall will hold six major theme activities represented by "Fashion Season", "Vitality Season", "Fashion Beijing" and "Festival Season".
Inside the Beijing Guomao Ice Rink, citizens are enjoying parent-child fun on the ice. Figure/IC photo
Zhou Li, assistant director of the mall department of the International Trade Center, introduced that in addition to the theme activities, the 17th Skate Beijing2022 is planned to be held at the International Trade Ice Rink of the China World Mall from May 1 to 3. "The Beijing Asia Skating Invitational Is the oldest and largest ANNUAL EVENT OF ISIAsia in China, attracting hundreds of skaters of different ages and levels from different countries and regions to participate every year, driving the ice and snow economy and continuing to create a good ice and snow sports atmosphere for the post-Winter Olympic era in Beijing." Zhou Li said.
According to reports, The International Trade Mall will continue to open its first store in 2022. At present, "ski + camping + super tide brand" assembled SOROX · SNOW51 Beijing's first store (which is also the brand's largest mixed-use store in the country) has begun trial operation in January, and as a brand of the one-Michelin-starred restaurant "Yongfu", the first store in Beijing that opened in January brings an authentic Ningbo taste. In the first half of this year, Guomao Mall will also launch the first store of Colibao CRICCBOT Beijing, bringing modular STEAM programming education and entertainment intelligent robots, which can interact with people and communicate emotionally.
Key business districts launched special and advantageous activities
During the Beijing consumption season, key business districts such as Wanda Plaza, Joy City and Sanlitun Taikoo Li will fully combine their own characteristics and advantages to continue to launch boutique activities.
Wanda Plaza relies on the online membership system to open up online and offline to create a new consumption scene, and in the "Hi Shopping Festival" launched in March, 9 Wanda Plazas in the city will work together to issue consumption coupons of more than 3 million yuan. At the same time, a number of brands launched a large number of promotional activities.
Joy City closely focuses on the eight themes of the consumption season throughout the year, creating themed markets, ideal life festivals and other activities. Wu Hitomi, deputy general manager of the commercial line of Joy City Holdings in Beijing, introduced that at the beginning of the year, the first momentum of the spring slot was concentrated, the first store of the newly landed brand was promoted through multiple channels, and more than 30 first stores were planned to be introduced throughout the year; in the middle of the year, the two iconic popular activities of the Joy Hi New Festival and the Joy Crazy Rush Festival linked all-format merchants, focusing on the summer landing art exhibition, carrying out the national tide season, etc.; at the end of the year, the colorful "New Year flavor" was highlighted, and the traditional lantern festival and the ice and snow carnival were the main targets, focusing on cultural entertainment and lifting the appeal of the holiday atmosphere.
Taikoo Li Sanlitun will closely follow the seasonal changes and launch a series of high-quality brand activities and colorful art exhibitions in 2022. Sanlitun Taikoo Li General Manager Ma Zedan introduced that in the New Year of the Tiger, Sanlitun Taikoo Li launched a series of ice and snow series of new year activities; starting from April, will usher in the annual Sanlitun Taikoo Li Modern Party, this year's theme will be characterized by culture and art, two cutting-edge design art installations will appear in Sanlitun Taikoo Li North District; in summer, Sanlitun Taikoo Li will cooperate with Dior and many other internationally renowned brands to hold a series of fashionable pop-up shop activities; in the autumn, Sanlitun Taikoo Li will continue to cooperate with the Beijing International Music Festival , launched a series of special concerts.
Create a variety of promotions online
Feng Quanpu, vice president of Jingdong Group, introduced that in this consumption season, Jingdong Group will participate in a number of theme activities such as debut Beijing, Fashion Beijing, Chaogou Beijing, Zhihui Beijing, etc., and take the Shuangpin Festival, May Day, Jingdong 618, Jingdong 11.11 and other consumer festivals as the traction throughout the year to create a variety of consumption promotion activities and provide a large number of discounts for Beijing consumers. At that time, vertical classifications such as Jingdong Retail, Jingdong Home Appliances, Jingdong Computer Digital, Jingdong Clothing, and Jingdong Home will carefully create special activities to meet the diversified needs of consumers. In March, in conjunction with the launch of the Beijing Consumer Season, a series of promotional activities will be launched.
Zhang Huiyuan, director of the strategic development department of Alibaba Group, said that Alibaba has carefully organized a wealth of theme activities to promote consumption, such as e-commerce platforms, fresh supermarkets, gourmet catering, cultural performances, and ice and snow sports. For example, Hema launched the "Hometown Taste in Spring"; Juhuasuan will simultaneously launch the "Beijing Consumption Season" online exclusive venue on the day of the start of the consumption season on March 1; the official flagship store of Tmall Olympic will continue to operate after the winter Olympics closes, fully guarantee the sales of licensed goods for the Winter Olympics and help achieve "one household and one pier"; AutoNavi provides "exclusive taxi subsidies" for the Beijing consumption season, and jointly develops the "2022 Beijing Ice and Snow Consumption Map" to provide digital recommendation services for citizens.
Beijing News reporter Chen Lin
Edited by Chen Jing, Proofread by Zhang Yanjun