People come early in the spring, and it is time to forge ahead. Before the Spring Festival, Changhong Meiling product leading layout, January 5, 2022 Changhong air conditioning preemptively voiced, opened the first new product conference of the new year in the home appliance industry, and the shared air conditioner in the guest restaurant refreshed the new concept of air conditioning products in 2022 with new species. After the Spring Festival, Changhong Meiling took advantage of the victory to pursue, gather momentum and win-win, in the product side, channel side, promotion end, continuous action, wonderful, win the 2022 Year of the Tiger opened well.
Product side: Hardcore products surprise the industry and unlock new needs of users
At the beginning of the new year in 2022, Changhong leading the industry released a new product guest restaurant sharing air conditioner, creating a new benchmark in the ultra-long-distance air delivery 20 meters industry, becoming the air conditioning with the farthest air delivery distance in the industry, bringing users a comfortable life solution under the guest restaurant scene, opening up a new subdivision category of the air conditioning industry and setting a model in this field. The distant wind is 20 meters, the near soft does not blow people, the combination of the two, the guest restaurant reunion is no longer embarrassed by the temperature, sharing a warm space. In order to continuously enhance the popularity of the new product restaurant sharing air conditioning, taking advantage of the influence of the press conference, Changhong Air Conditioning carried out new product tasting meetings for TOP customers in various regions of the country after the Spring Festival, continued to speak out in the local market, vowed to build the most active brand of the terminal, and carried out a series of product training for channel customers.
On February 18th, at the scene of the Jingdong Spark Program event, the industry's first Changhong D6P PLUS that meets the standard of the second generation of game TV was shockingly released! Changhong Game TV D6P PLUS debuted for the first time, has become the focus of the audience, and its appearance and strength coexist. No super sense, no game, with the product mentality of ultrasonic painting, super speed and super experience, we will make every effort to create the hard power of Changhong Game TV D6P PLUS.
Meiling M fresh new product 537WQ3S lingxian listed, which is a refrigerator with both "Meiling fresh" and "Meiling net" business cards, "ten minutes of fast net taste, 33 days of rose long fresh" has created a leading position in the refrigerator industry "fast net taste + long-term preservation" as one. At the same time, Meiling very thin drum washing machine new super oxygen net series 598 is also released, the home has superoxide net, laundry has real fragrance, "super oxygen net" has become the second beautiful business card after the Meiling washing machine "drum thin", which will also become another major breakthrough in the washing machine market.
Based on user needs as the value orientation, Changhong Meiling products have always maintained a leading position in the industry. At the moment when science and technology progress and the quality of life is improving, household appliances are no longer tools, but partners in our lives, integrated into our daily work and life. Changhong Meiling firmly grasps the consumption trend of the times, with the theme of "great, new domestic products", integrates domestic products with online and offline marketing, and pushes the new wave of domestic products to the national endorsement, and will bring users a new experience in 2022.
Channel side: Stimulate channel vitality and face opportunities and challenges with confidence
At the beginning of the Year of the Tiger, Meiling's ice washing 2022 new product promotion and "Spring Rush" promotion kick-off conference with the theme of "brave and fresh, endless" was held across the country. Distributors across the country and the marketing teams of the product centers of various branches of Meiling gathered together to taste meiling's new products in 2022 and grandly launched a huge opening promotion nationwide. Up to now, 11 branch marketing centers across the country have successfully held new product promotion meetings, with a total of tens of thousands of customers participating in the country and thousands of product samples. Wang Xiaocheng, general manager of Changhong Meiling China Ice Washing Marketing Division, Ruan Bing, deputy general manager, and relevant responsible persons went to various places to attend the meeting and personally introduced Meiling 2022 new products to customers across the country.
On February 17th, the "Jingdong & Changhong Air Conditioning 2022 Strategic Cooperation Communication Meeting" was held in Chengdu Changhong Science and Technology Building, and Wu Kening, general manager of Jingdong Air Conditioning Business Department, led the core team to visit Changhong headquarters to meet with Li Qiang, general manager of Changhong Meiling China Air Conditioning Marketing Division, and his core team. During the meeting, the management teams of the two sides first analyzed the current market situation, reviewed the business results of the cooperation between the two sides in 2021 from the business level, and conducted frank exchanges on the problems encountered in the promotion of the work of the two sides, proposed solutions, explored the convergence points of innovation and cooperation, and formulated the strategic objectives and business plans for 2022. Li Qiang, general manager of the air conditioning marketing division of Changhong Meiling China, said: I hope that in 2022, with higher indicators as the goal, we will focus on breaking through structural products, creating marketing IP, and jointly discussing and creating differentiated characteristics of the industry with JD.com. Give full play to the advantages of both sides, strengthen in-depth cooperation, and increase sales scale.
Channel is king, product leadership, in February Jingdong Spark Program activities, Changhong Game TV D6P PLUS super sense new products to help Jingdong store quality service upgrades. At the event site, Zhang Yewei, general manager of the Jingdong Home Appliances Store Department, Dai Ke, general manager of the black electricity business department of the Jingdong Home Appliances Division, and Cheng Yong, general manager of the TV Marketing Division of Changhong Meiling China, jointly called for the unveiling of the new products of Changhong TV and endorsed the real 8K TV of Changhong TV, helping consumers who pursue high-end textured life to experience better technology products.
Promotional end: Changhong Meiling to create the most active brand of the terminal
In 2022, Changhong TV took the lead in launching the 2022 terminal core action "one-step in place to buy 8K" in the country - Changhong True 8K popularization storm. Wu Dinggang, general manager of Changhong Electric Appliance Co., Ltd. and general manager of Changhong Meiling China, issued a "combat" call to all Changhong TV personnel at the Changhong TV True 8K Popularization Storm Mobilization Meeting, taking the real 8K popularization storm as the traction to let the market re-understand the "True 8K". Changhong true 8K TV "four major certification", technical certification, the product to achieve full link true 8K: 8K screen, 8K core, 8K content, 8K transmission; industrial certification, Changhong delivery of the world's first batch of 8K set-top boxes, 8K technology is fully leading; authoritative certification, China Video Association recommended Changhong 8K TV for ice and snow events to watch the big screen; market certification, according to Aowei statistics Changhong 8K TV sales market accounted for more than 70%+. The four authoritative certifications of Changhong Zhen 8K have set a benchmark for the industry's 8K TV, and stimulated the new vitality of the smart home with 8K+ large-screen technology.
For offline retail channels, Meiling is committed to creating the most active brand in the terminal, through the development of "10 minutes of rapid net taste, 33 days of rose long fresh" - Meiling M fresh "net taste long fresh" customs clearance terminal promotion core action, relying on M fresh 537 explosive products, continue to deepen the product business card of "Meiling fresh" and "Meiling net", to create a super competitive "net taste long fresh" product positioning in the industry. The national Meiling line stores synchronously carry out customs clearance activities, and those who participate in the M fresh "net taste and long fresh" customs clearance competition can win exquisite gifts after customs clearance. The terminal event site will present more tricks, display greater preferential efforts, and allow users to re-enter the offline store and feel the freshness of brand empowerment at close range.
New Year' new home, open the door, grab the long rainbow. In the second half of February, major appliance brands have carried out large-scale promotional activities, Changhong air conditioning took the lead in firing the first shot of the Year of the Tiger promotional activities, in the national offline stores to carry out the "open the door, grab Changhong" activities, new products booked preferential prices, quality models direct price reduction, recognition of cash to send trench gifts... Bring the greatest discount to consumers, and strive for a new year's good lottery for 2022 in advance! In order to let consumers buy Changhong air conditioning products with peace of mind, customers who purchase during the event can also enjoy the CHIQ model 10-year warranty gold card, the 180-day effect of the new tv cabinet in the guest restaurant and the free door-to-door cleaning air conditioning service, so that customers can truly feel the sincerity of Changhong air conditioning after-sales service.
Three arrows at the same time, Changhong TV, Meiling ice washing, Changhong air conditioning three major product marketing division from the product layout, channel activation, terminal force to achieve the strategic layout of "product + market", from the headquarters to the customer, from the brand to the consumer, cut through the thorns, with the new domestic product concept to win the 2022 Year of the Tiger opened the door!