The smooth convening of the 2022 Beijing Winter Olympics not only beautifully throughout the spring, but also conveyed China's poetic feelings to the world. The rise of Chinese aesthetics and the improvement of national self-confidence have once again made new domestic products a key hot word. From March 12, Changhong Meiling took advantage of the situation to launch the marketing campaign of "New Domestic Products - 2022 Spring New Product Tasting and Wandian Challenge", and then started the road to the detonation of new domestic home appliances.
Echoing people's pride in domestic products in the new era and responding to the enhancement of national self-confidence, Changhong Meiling uses a series of hard-core new products to dock with the era of all-media contacts; builds a global immersive scene with terminal stores to glow the glory of domestic products; with the immersive interaction of thousands of users, let individuals self-consciously dialogue on domestic product values, and take the lead in issuing a new domestic declaration of "serving the country for the industry and doing national tide domestic goods".
"Wandian New Products" glows with domestic products
Accenture's Fjord Trends 2022 shows that people are becoming more free in their lifestyle choices, the idea of "personal supremacy" is rising, and people's sense of self in consumption is also increasing.
Changhong Meiling's "Great New Domestic Products - 2022 Spring New Product Tasting and Wandian Challenge" activity is a new stage to explore under the tide of consumption personalization and fashion: through a series of activities such as the New Domestic Goods TV 8K Pixel Challenge, the New Domestic Goods Refrigerator Net Taste Long Fresh Customs Clearance Competition, the New Domestic Goods Air Conditioning Air Supply Distance Challenge, the New Domestic Goods Washing Machine Oblique Standing Challenge, etc., to provide users with a stage for in-depth understanding of products. This is also another innovative activity after Changhong Meiling created the "10,000 stores simultaneous broadcast, 10,000 stores co-production, 10,000 stores bye"series of all-staff Douyin Challenge activities in the terminal last year.
In this Wandian Challenge activity, the home appliance circle saw: taking the lead is a series of hardcore new technology products. Changhong True 8K TV, which has obtained the "four certifications", allows users to buy 8K in one step and enjoy the spring in an immersive way! Meiling M fresh 537 refrigerator, to achieve a breakthrough in fast taste and long-term preservation, "33 days rose long fresh, ten minutes fast net taste" has created a new feature of the refrigerator industry. The guest restaurant with "20 meters of long wind and near softness does not blow people" shares air conditioning, and innovative application scenarios enhance the product experience. Meiling superoxide net drum washing machine, home has super oxygen net, laundry has real fragrance, opened a new net world of laundry city net world, and constantly carried out "drum thin", "super oxygen net" breakthrough. This series of scientific and technological hard-core products has not only created the "new domestic products" camp of Changhong Meiling, but also opened a new wave of user consumption quality.
Changhong Meiling's ingenuity is not only to create the unique brand marketing IP of #Wandian Series, using hardcore new products, docking all media contacts to show consumers the hard power of domestic products that can be seen and felt; more importantly, it is good at mining product characteristics to link consumers, using high-quality domestic products as the carrier of the challenge, building a platform for every ordinary person to show themselves, satisfying the self-awareness trend of "my type, so I am", so that individuals can consciously dialogue with domestic values, and constantly push up "people" Technology, industry, era" the core power of future development.
"Future Logic" anchors the path to high quality
Many people think that the current is an era of home appliance confusion. In fact, it is not the home appliance itself that is confused, but the home appliance people doing the present things with the logic of the past. In fact, we should put aside the successful experience of the past, think about what products the current users and the market need, what communication methods are needed, what service levels are needed, and use the logic of the future to do the current things.
Changhong Meiling's "future logic" is more transparent and thorough. Since its inception, Changhong has found a core topic with long-term discussion value - "the rise of domestic products", and used it as a fulcrum, and has continued to export scientific and technological products and brand culture for more than 60 years. The development history of Changhong is a history of the growth of China's home appliance industry, and it is also a true portrayal of the rise of new domestic products. From the first color TV production line in China in 1986 to the first 5G industrial Internet production line in China in 2020; from black and white to color, from machinery to intelligence; from color TV to ice washing diversified operations, Changhong Meiling's international, professional and youthful brand image has become increasingly popular.
Changhong Meiling, who is steady and steady, is an out-and-out "long-term valueist". Adhering to the core idea of "intelligent strategy and productism", and continuing to invest in the research and development of intelligent and innovative products, Changhong Meiling continues to promote the innovation of preservation, intelligence and pure oxygen technology, and many initiatives in the industry make it maintain a leading position in both technology and products.
What is the fundamental logic of the sustainable development of the home appliance industry? It is the product, but also the ability to define and innovate the product. This ability to define and innovate, starting from the needs of people, through scientific and technological innovation and consumer research, accurately matching the needs of subdivided people with high-quality, personalized, fashionable, comfortable and intelligent, healthy new scene solutions, and finally with more advanced technological innovation iteration of human needs, the spiral of continuous breakthroughs.
Although there have been some dark horse brands in the field of home appliances that have sprung up in recent years, after one dividend and cycle after another, like Changhong Meiling, it can also lead the development of the industry and be liked by users, so that the brand that adheres to long-term valueism is the real glory of domestic products, can continue to promote the rise of new domestic products, and is the real anchor of the future high-quality development road!
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