As the Beijing Winter Olympics are approaching, the atmosphere of the Winter Olympics in the major business districts in Chaoyang District is also getting stronger and stronger. INDIGO, Blue Harbor, Sanlitun Taikoo Li and other business districts integrate sports elements such as skiing and curling into special activities and scene arrangements, increase interactive installations, and create theme spaces, so that citizens can feel the charm of ice and snow sports and drive ice and snow consumption to heat up.
The high and low "icebergs" are crystal clear, and the cool ice and snow sports rely on AR technology to bring you an immersive interactive experience... Recently, the reporter came to visit the "Iceberg Castle" on the first floor of INDIGO.
Under the "iceberg" of irregular roof splicing, INDIGO has carefully created a winter wonderland called "Snow Wonderland". Entering it, the four theme spaces of "Snow", "Wild", "Wonderland" and "Energy Gas Station" have built theme scenes covering aurora, jungle and ocean through the changing and shocking light, shadow, sound and electricity, bringing the endless fun of "one step, one scene, one world" for the citizens. In the "Energy Gas Station" theme space full of Winter Olympic elements, participants can wear VR glasses and pose the coolest posture to start a speed skiing trip, interested citizens can also have a tabletop ice hockey war with their partners here, and there are immersive experience projects such as ice and snow parkour, so that citizens can feel the vitality and passion of sports in the ice and snow.
"More and more young people are pursuing new ways of living healthier, more active sports. The Beijing Winter Olympics are coming, and INDIGO will continue to explore and develop a variety of cool and novel sports experience forms to fuel the energy storage of the Winter Olympics. According to the relevant person in charge of INDIGO, indigo's "Snow Wonderland" winter theme activity will last until February 20, 2022, providing citizens with interesting and immersive interactive experiences and consumption forms.
Indigo's indoor "Iceberg Castle" is beautiful, and Blue Harbor has created a winter outdoor sports ice and snow park for the public through the Light Festival, attracting many citizens to punch in and take photos.
The art installation of this year's Blue Harbor Light Festival uses ice and snow-themed art installations and light combinations, through childlike shapes, bright and bold color matching, to create a fantastic and bizarre "Strange Ice and Snow Family", which is dotted in various locations in the business district. "In the countdown stage of the Winter Olympics for the whole people, I hope that through the light festival, the citizens can feel the beauty of ice and snow and help hold the Winter Olympics." The relevant person in charge of Blue Harbor said that the Light Festival is inspired by ice and snow sports, and hopes that this happy and interesting "winter sports paradise" can accompany the citizens to start a vibrant new year.
As a trend landmark, three ice and snow sports interactive installations in the south, north and west districts of Taikoo Li in Sanlitun were also surprised recently. The dynamic and interesting "tide transport snowmobile", "tide transport slide" and "tide transport veneer" devices have attracted many trendy people to punch in and take photos. It is reported that the public can scan the code to log on to the Ice and Snow Sports Challenge Mini Program, experience any offline ice and snow sports interactive devices, and have the opportunity to get a "tide luck surprise" gift. All three interactive installations are completed, and you can also get a hidden version of "Tide Luck Surprise". According to the results of the competition between the two devices of "Tide Transport Snowmobile" and "Tide Transport Slide", the weekly champion and the overall champion can receive additional surprise tide luck prizes, allowing the public to easily experience the fun of ice and snow sports while shopping.
Text/Beijing Youth Daily reporter Li Zewei
Editor/Tan Weiping