The city's first 5 million consumption coupons for the New Year, leveraging brands, and business circles investing 40 million yuan to promote consumption... At the beginning of 2022, Luohu, a strong commercial and trade area, was not small. On the evening of December 31, 2021, the 2022 Luohu District New Year Shopping Festival was officially opened, and the continuous consumption IP carefully created by the six major business districts in the joint jurisdiction was officially opened.
This year's Chinese New Year Shopping Festival will issue 5 million yuan of welcome consumption coupons through China UnionPay Cloud FlashPay, digital yuan and other forms, and leverage UnionPay, Meituan, major business districts and major brands, uniting nearly 600 merchants in the region, investing more than 40 million promotional offers. At that time, it will be issued to the general public through China UnionPay cloud flash payment, digital yuan and other forms, and the coupon content covers automobiles, home, 3C, gold jewelry, supermarkets, hotels, catering and other consumer goods, so that citizens can buy happily and have fun.
First digital YUAN blind box
There is also a 400,000-digit RMB gold session
At the opening ceremony, Luohu District released the "Strategy" of the 2022 Luohu District New Year Shopping Festival "Raiders" of "Ten Million Gifts enjoying Luohu Shangxin". Luohu District and UnionPay jointly launched 5 million key business districts and merchant consumption vouchers. From January 1st, every morning at 8:00 a.m., the activity page of the UnionPay "Cloud Flash Pay" app will distribute shopping festival coupons to all users, and these coupons can be consumed in CaiWu Wai Business Circle, Dongmen Business Circle, Sungang Commercial Circle, Renmin South Commercial Circle, Shuibei Commercial Circle, etc.
It is worth noting that the shopping festival will closely follow the concept of digital yuan, of which 400,000 yuan of "digital yuan gold special" will be launched for consumption in the field of gold jewelry. A digital RMB blind box will also be launched, where the public can experience the new digital RMB payment scenario brought about by new technologies and technologies.
Three sub-venues and six major business districts
Take you to hit new landmarks in Lake Caro
Luohu Shunde will link the two cities
Under the vigorous guidance of government funds, the major business districts and brands in Luohu have also come up with the largest and most attractive preferential treatment in the whole year, leveraging more than 40 million yuan of total social investment.
KK mall mall launched a group purchase promotion and a merchant promotion, and some product discounts can also be stacked with shopping mall discounts, and the maximum discount has reached 73%. From January 14th to 16th, KK mall will also launch a hotel market, at which time all hotel resources in Luohu District will be gathered to do hotel promotions, stacked with 100-50 consumption coupons, and enjoy the lowest price of the year. During the Spring Festival period of Shuibei Business Circle, IBC mall will launch different offers in stages, including a minimum of 30% off for retail, a minimum of 50% off for food, and a full reduction of gifts, a New Year blind box waiting for you, and points to draw Huawei 5G mobile phones.
In the People's South Business Circle, Jin guanghua Plaza has launched a maximum of 12% discount for brands for sale, and at the same time, there are UnionPay "Cloud Flash Pay" app to grab coupons with 100 minus 50 discounts, and you can take the whole family to enjoy a 50% discount reunion dinner with coupons. During the double festival in Dongmen Business District, the annual discount of Maoye Department Store beauty is up to 3,000 minus 600. Sun Department Store from January 7 to 17, all categories of promotions up to 10% off, as well as winter goods at least 30% off, new 20% off activities, you can also enjoy additional full discounts.
In addition to the tens of millions of pet fans thrown by major business districts, the 2022 Luohu District New Year Shopping Festival will also set up three major sub-venues, eating, drinking and having fun, which will become a good place for Shenzhen citizens to double festival. The People's South Commercial Circle will open a Hong Kong flavor market "Liujin Years Hong Kong Flavor Festival", with Jin Guanghua Plaza - Guomao as the double venue, will set up a Hong Kong-style trend characteristic market, create a night-time Hong Kong-style characteristic consumption block, introduce Hong Kong and Macao catering and other brands, set up Hong Kong people's Hong Kong products, Hong Kong goods boutiques, overseas excellent products along the street shops, experience the Golden Years of Hong Kong flavor market, the public can taste the Hong Kong flavor of the New Year without passing the customs.
Alconda reunion set off "Gifts to the whole city car purchase festival", the car consumption shopping sub-venue will provide 2000 yuan consumption direct reduction coupons, where the New Year car buyers will have the opportunity to get 1888-8888 yuan of oil card New Year gifts; art exhibition center, Baoneng first space, the new "good home life festival", will also be on the new home products to provide citizens with a better home life choices. During the event, Luohu will also start the twin-city linkage with Shunde to eat, drink and buy the twin-city tour.
Luohu consumption attraction is strong,
The sword refers to the consumption center urban area with global influence
At the scene, Meituan released the "Eat, Drink and Have Fun in Luohu" big data analysis report, the report shows that in the third quarter of this year, the overall transaction volume of Luohu District in the Meituan platform was about 1.66 billion yuan, the transaction volume increased by 14.59% year-on-year, and the consumption recovery was obvious; among them, the night transaction volume accounted for about 49.84%, Luohu "the more wonderful the night", the night economy developed rapidly in Shenzhen; not only that, Luohu is also the favorite of foreign tourists, Guangzhou, Dongguan, Huizhou, Shanghai, Foreign tourists from these five places in Beijing are "loyal fans" of Luohu District and like to come to Luohu to buy and buy.
The time-honored and all-encompassing Luohu is exuding the charm of a new city with fashion trends and consumption innovation, and is firmly grasping major historical opportunities such as "dual district" drive, "double district" superposition, and "double reform" demonstration, taking the Buji River as the axis, relying on the six characteristic business circles of Cai Wu Wai, Dongmen, Hubei, Renmin South, Shuibei and Sungang, to build "one river and six circles" as the main body, and key commercial landmarks such as MixC, KK mall, Jin Guanghua, Wenheyou and so on, to create a regional consumption space pattern, and organically connect the business circles. Build a landmark business district cluster with international influence and reputation, promote the upgrading of physical consumption, support the common development of cultural and tourism consumption and life service consumption, help Luohu build a consumption center urban area with global influence, and fully promote Shenzhen to accelerate the construction of an international consumption center city.