Three highlights highlight the Spring Festival consumption "tiger tiger vitality"

Beijing, 7 Feb (Xinhua) -- On 7 February, "China Securities News" published an article entitled "Three Bright Spots Highlight the Spring Festival Consumption of "Tigers and Tigers And Vitality."" The article said that the Spring Festival consumer market is "tiger and tiger". According to the data of the Netlink clearing platform, in the five days before the Spring Festival holiday, the Netlink platform processed a total of 6.236 billion cross-institutional network payment transactions, amounting to 4.2 trillion yuan, an increase of 5.30% and 11.58% year-on-year. Experts said that the ice and snow economy is booming, online new year goods consumption is emerging, and consumption coupon consumption is in the ascendant to become the three bright spots of consumption during this year's Spring Festival, and the potential of the consumer market has been further released.

Enthusiasm for ice and snow consumption is high

(Photo caption) Xinhua News Agency photo, Beijing, February 6, 2022, people queue up to shop at the flagship store of Beijing's official licensed goods 2022 on Wangfujing Avenue.

Ice and snow consumption is undoubtedly the biggest attraction of the consumer market during this year's Spring Festival. The Spring Festival of the Year of the Tiger met the Beijing Winter Olympics, igniting the enthusiasm of ice and snow sports in various places, and driving the consumption boom in the fields of Winter Olympic souvenirs, ice and snow sports equipment, accommodation tourism, leisure sports and other fields.

According to Ctrip's "2022 Spring Festival Tourism Summary Report" released on February 6, as of February 5, the number of ski-themed hotel bookings during the Spring Festival increased by 54% year-on-year, and the order for tickets for ice and snow and ski scenic spots increased by nearly 40% year-on-year. Sales data from key e-commerce platforms show that during the Spring Festival, whether it is ice cars, ice plows, ski cars, skis, ski rings for the public, or more professional skates, ski suits, ski helmets, gloves, and anti-fall mats, the overall sales volume has increased by more than twice year-on-year.

Driven by the Beijing Winter Olympics, ice and snow tourism continued to grow strongly. Fliggy data shows that this year's Spring Festival ice and snow tourism bookings increased by more than 480% year-on-year.

Shanxi Securities released a report that ice and snow tourism is an important part of the ice and snow industry, the current mainland ice and snow tourism consumption market is undergoing structural adjustment, high-frequency ice and snow tourism consumption has become a norm, domestic ice and snow tourism gradually transitioned from the experience stage to the rigid life demand stage, the Winter Olympics and related policies to drive more areas to develop ice and snow tourism products.

The future development of the ice and snow industry can be expected. Alibaba released the "Year of the Tiger Spring Festival Consumption Trend Report" on February 6, believing that domestic ice and snow brands have ushered in a new opportunity to accelerate their development in two markets at home and abroad.

Online New Year consumption is heating up

In addition to the booming ice and snow economy, driven by the "2022 National Online New Year Goods Festival", online New Year goods consumption has also become a major highlight of this year's Spring Festival consumer market.

Major e-commerce platforms do not close during the Spring Festival, and according to the characteristics of holiday consumption, they launch more green, intelligent and high-quality products, as well as special products such as catering packages and customized Chinese New Year's Eve rice. Meituan data shows that the number of orders for Chinese New Year's Eve meal packages nationwide has doubled compared with the same period last year, and the number of catering merchants serving Chinese New Year's Eve meal packages online has increased by more than 1 times compared with the same period last year.

According to the data of the "2022 Goods Festival: New Year Life Consumption Trend Report" released by Taobao Live ONMAP and iResearch Consulting, compared with last year, the turnover of Taobao live broadcast channels increased by 20.5%, and the number of transactions increased by 16%. "This year, e-commerce has made greater efforts to promote New Year goods." Jiang Han, a senior researcher at Pangu Think Tank, said that online procurement is more convenient for annual freight delivery, and the price is relatively cheap, favored by consumers, which will further promote the upgrading of online consumption, thereby promoting the overall consumption level.

In the future, the proportion of the online new year goods consumption market is likely to exceed the offline market. Zhu Danpeng, a senior researcher at the China Brand Research Institute, said that with the rise of online purchase of New Year goods in recent years, more and more consumers choose to buy New Year goods through online methods. At present, in this year's New Year goods procurement season, the proportion of offline and online is still relatively balanced, but as merchants pay more and more attention to online market development, it is expected that in the next three years, the proportion of online market size will exceed the offline market.

(Subtitle) Issuance of consumption vouchers to promote consumption

Affected by the epidemic and other factors, many places advocate "local New Year", and the issuance of consumption vouchers still plays an important role in benefiting people's livelihood and promoting consumption during the Spring Festival.

Zhejiang Huzhou issued a total value of 100 million yuan worth of New Year warm heart coupons in batches, covering retail, accommodation, catering, tourism and other industries, and people who came to the lake and were in the lake could receive it. Shaanxi Yan'an issued tens of millions of yuan of consumption subsidies, and the total online and offline sales of the city are expected to exceed 600 million yuan. Six banks in Shenzhen, namely industry, agriculture, China, construction, communications and postal savings, issued 25 million yuan of digital yuan to the public. Hainan's 10 outlying island duty-free shops have joined forces with many brands to introduce new products limited to the Year of the Tiger, and launched promotional activities such as discounts and full gifts, so that consumers can receive tax-free shopping coupons for outlying islands.

Experts believe that consumption coupons help to boost consumption, and long-term consumption potential should be tapped in the short-term stimulus effect brought by consumption coupons in the future.

"Subsidies such as issuing consumption vouchers can boost consumption in a short period of time." In order to continuously release consumption potential and vitality, it is also necessary to fundamentally boost the economy and stabilize expectations through a series of measures such as structural adjustment, stable employment and stable growth. Pan Helin, executive dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, said. (End)