On the 12th, The Guangzhou Branch of China Minsheng Bank held a press conference on the Yuesheng Platform and Yue + Card, officially released a new online customer rights platform - Yuexiang Minsheng Platform and "Yue +" debit card, and joined hands with Guangdong UnionPay to launch the "Benefiting people's livelihood and promoting consumption" consumption season.
Yang Jisheng, president of the Guangzhou branch of China Minsheng Bank, told Nandu reporters that the release of the Yuesheng platform and the Yue + card is an important step taken by the bank in building a diversified customer rights system, and the bank hopes that through this "one card and one platform", the financial technology application will be combined with the daily life scenarios of customers, creating a comprehensive service system covering personal life, investment, consumption and so on, and opening up a new way of life in the Bay Area for customers.
Yang Jisheng, President of Guangzhou Branch of China Minsheng Bank
Create a comprehensive service system
At the press conference, The Guangzhou Branch of China Minsheng Bank and Guangdong UnionPay, Ctrip South China, Dashanlin, Gushengtang, Baiguoyuan and other enterprises held a signing ceremony for the strategic cooperation of the Yuesheng Platform. The above-mentioned enterprises will enter the Yuexiang Minsheng platform and work with china Minsheng Bank Guangzhou Branch to provide customers with a full range of comprehensive services including clothing, food, housing, transportation, health and education.
The "Yue +" card released this time, the card face design is based on Cantonese culture, integrating traditional culture, landmark buildings and other elements, the first six card faces are: Awakening Lion, Dragon Boat, Liede Bridge, Wuyang, Guangzhou Opera House and Lingnan Architecture, which fully demonstrate the folk culture activities that have been inherited for thousands of years and the unique architectural aesthetics of the past and the present. With the concept of "everything can be +", the "Yue +" card takes what customers think and need as the starting point, and provides customers with multiple rights and services through the YueXiang People's Livelihood Platform.
The strength of the consumption season benefits the people's livelihood and promotes consumption
Guangzhou Branch of China Minsheng Bank and Guangdong UnionPay jointly launched the "Benefiting people's livelihood and promoting consumption" consumption season, and from now until the end of March 2022, a series of activities will be carried out around travel, health, catering, shopping and other life consumption scenarios, and many cooperative merchants will give cardholders real discounts.
Zhong Wei, general manager of China UnionPay Guangdong Branch, said that Guangdong UnionPay and China Minsheng Bank Guangzhou Branch gave full play to their unique local channels and resource advantages to deepen cooperation in professional market expansion, accurate customer acquisition, joint marketing, and creating agile and efficient digital payments. This time, the theme activity of "benefiting people's livelihood and promoting consumption" was launched, hoping that the innovative achievements of digital payment would benefit more customers of Minsheng Bank and better and faster realize "one account enjoying bank card full-scenario payment".
Next, China Minsheng Bank Guangzhou Branch will closely follow the national strategic deployment and territorial policy orientation, take root in the Pearl River Delta, serve the Greater Bay Area, and create a financial service ecosystem through technology empowerment in the way of "one card and one platform" to provide more convenient, more affordable and more intimate services for the people of the Bay Area.
Written by: Nandu reporter Zhou Liang