The scale of passenger flow returned to 90% before the epidemic, and Shencheng New Year's offline consumption increased by 12.8%

Xinmin Evening News (reporter Zhang Yuyun) Modern New Year's Eve, Shanghai is full of commercial charm, and the consumer market is booming in purchase and sales. The reporter learned from the Municipal Commission of Commerce today that during the New Year's Day festival (December 31 to January 2), the amount of offline consumption payment in the city was 27.08 billion yuan, an increase of 12.8% over 2021, and the total offline passenger flow in the city's 36 business districts reached 20.5 million person-times, and the passenger flow scale has recovered to about 90% before the epidemic.

Pictured: On the night of New Year's Eve, the Bund of Nanjing East Road showed a large tourist flow. Photo by Yang Jianzheng

According to the monitoring of the consumer market big data laboratory (Shanghai), during the festival, the top three business districts in terms of consumption amount are Nanjing West Road, Nanjing East Road and Lujiazui. On December 31, the cross-Chinese New Year's Eve consumer popularity was booming, and Nanjing Road Pedestrian Street carried out linkage marketing, and the sales of New World City exceeded 100 million yuan on the same day. First Yaohan launched the "ILOVE12.31" year-end carnival activity, and the sales of the day exceeded 800 million yuan.

The number of foreign consumption was as high as 5.513 million person-times, and the amount of consumption incurred was 6.02 billion yuan, an increase of 11.0% and 12.8% respectively over the same period in 2021. During the festival, the proportion of foreign consumption in Shanghai in the Yangtze River Delta region was relatively high, with Jiangsu, Zhejiang and Anhui reaching 1.214 million, 538,000 and 504,000 respectively, ranking in the top three.

Meichen Landscape is a reserved program of Shencheng business at the end of the year, and the elements of "sceneization", "IP" and "branding" are integrated, rendering the modern and fashionable Shanghai commercial atmosphere with strong atmosphere. In anticipation of the Winter Olympics in the New Year, Shanghai Magnolia Plaza launched the Ice and Snow Flower Edge Paper Art Exhibition, through the combination of paper art and sound, light and electricity, to create an ice and snow dream paradise; Changfeng Joy City held an ice and snow carnival, the first 1,000㎡ tide play ice rink debuted, the 3-day sales of the festival increased by 2 digits year-on-year; Hongqiao Tiandi created a "light and shadow world" and "light and shadow market" to create a romantic outdoor atmosphere.

During the festival, there are also various forms of art programs in the mall to enhance the quality of life for consumers. Jingyao Qiantan invited a number of installation artists and performance artists to create an immersive experience through art installations and interactive stage beautifications, and built the entire mall into a new art field; opened before the Cheonan Thousand Trees Festival, integrating architectural art, cultural heritage, historical heritage and natural features, to create a landmark creative city leisure complex. The first outlet to host the inaugural Art Fusion Tour, bringing the "Asymmetrical World" installation by Spanish artist Ruben, shaping a trendy fashion shopping landmark.