Not long ago, BYD Automobile ushered in a very important highlight moment: in March 2022, BYD Automobile's monthly sales reached 103229 vehicles, breaking through the 100,000 mark for the first time!
So, what "traffic password" has BYD grasped, making it a well-deserved top stream in the car circle? I think the first thing that comes to everyone's mind must be BYD's continuously evolving core technology and continuously optimizing product strength. But in fact, there is a very important point, that is, BYD's continuous improvement of terminal sales services. Recently, we had the honor to visit a 12-year-old bydir of BYD's store, BYD Jinwei Ruitong 4S store. By exploring the timeless road of this store, maybe we can crack BYD's "traffic password"!
Design innovation: The concept of dynasty design improves recognition
If the 4S store design of most car brands now looks the same, it is inevitable that there will be some visual fatigue, then the BYD Jinwei Ruitong 4S store has brought us an unprecedented visual shock with a unique dynastic design concept. It is no exaggeration to say that even in the bustling area of Tianjin, the bydie Jinwei Ruitong 4S store with great personality recognition is still the most eye-catching presence in the whole street.
Standing outside the store, the very textured aluminum-plastic board and transparent and bright glass are matched, making the whole store look simple and atmospheric, full of modernity. On both sides of the store, a very obvious dynasty design element is used, and without looking at the LOGO, you can identify at a glance that this is BYD's 4S store: the right curtain wall design adds the "dragon whisker" element, and the left side is equipped with a red dragon scale standing sailboard, which is like the incarnation of BYD Dragon face, and there is a faint domineering spirit in the aura.
As the image representative of THE new 4S store of BYD Dynasty Network, the store uses "a leaf" as the core design language, visually presenting BYD's consistent green environmental protection, which coincides with BYD's brand vision of "cooling the earth by 1 °C". Entering the store, a huge "vein of leaves" immediately attracted all our attention, and the meaning between the veins of leaves is both a crisscrossing urban transportation network and a vibrant natural language.
The innovation of aesthetic design, of course, has not delayed BYD's polishing in functional design. We saw that the store's exhibition hall set up a vehicle display area, a water bar area, a children's toy area and a video playback area, and the car purchase line was quite reasonable. In the after-sales service area, it not only adopts 1-on-1 service reception, but also divides the rest area including the bar area, reading area, film and television area, competition area, Internet area, etc., and the living atmosphere and humanistic care are full.
Service change: quality service directly hits the soul of users
From the difficult start at the time of start-up, to the difficulties after the tianjin double limit, to the acceleration of market competition, until now in the Tianjin market to the top, BYD Jinwei Ruitong 4S store in addition to the design of the continuous innovation, but also has been using constantly changing services, to continue to impress users, impress the market.
In the pre-sales link, BYD has changed from the traditional business model of you buy and sell to the value transmission mode of experience and feeling, compared with the traditional result-oriented, the internal also pays more attention to the evaluation of the service quality of the sales staff, which makes BYD's service closer to the user. For example, the continuous optimization of the test drive experience has enabled the store to achieve an amazing result of more than 60% of the test drive rate on the basis of nearly 1,000 groups of monthly entrances to the store; and in the delivery process, BYD also attaches great importance to the sense of ceremony, a beautiful gift, a careful explanation, it is these small details that have become the key to touching users again and again, realizing a virtuous cycle from pre-sales to after-sales.
In the after-sales link, BYD on the one hand continues to increase investment, so that hardware facilities can meet the needs of more customers, the store can currently carry an average of about 2500 units per month to enter the stage, the ability is quite complete; on the other hand, from a variety of details, with a direct hit to the soul of the intimate service to let users like a spring breeze. For example, you can make an appointment by phone or APP, Jingcheng Starlight Service, door-to-door car pick-up service, and open a special fast maintenance channel, which can save customers a lot of time; open Jingcheng sheet spray service to solve the "old and difficult" problems in the customer's mind; and optimize the service in the customer rest area, so that customers can better enjoy life during the waiting period.
Innovation is king: products and services with tacit understanding
Although it has also experienced difficulties and troughs, the Jinwei Ruitong 4S store has continuously innovated, from the overall design to the service experience and the overall optimization of management ideas, so that BYD has gained a firm foothold in Tianjin, the market share has grown rapidly, and it has continuously created excellent performance. It can be said that the Jinwei Ruitong store has always been the bridgehead and vanguard of the BYD brand in Tianjin.
The development path of BYD's Zinwei Ruitong 4S store is actually a microcosm of the entire BYD road forward.
Under the grand strategy of national new energy vehicle development, BYD has always adhered to the development concept of technology-oriented and innovation-king. From the release of a new LOGO at the beginning of the year, the follow-up DM-i and e platform 3.0 technology, a number of new products have been listed, BYD has been steady and steady, and continues to bring new surprises to the market. Coupled with the improvement of pre-sales and after-sales service represented by Jinwei Ruitong store, more users continue to be transformed into "loyal fans". Under the premise of both product and service reputation fermentation, BYD's brand and sales have also achieved rapid growth, which is also reasonable. And this is undoubtedly BYD's "traffic password".
I think that for the BYD Jinwei Ruitong 4S store, 12 years is just the starting point of a cycle, and the old store will definitely play more new tricks to inject new vitality into the entire Tianjin market; similarly, for BYD, the monthly sales of 10W is just a new beginning, mastering the "traffic code", the future BYD will definitely go forward and bring us more surprises.