The latest data shows that the monthly sales of BYD automobiles in March 2022 have exceeded 100,000 units. The obvious increase in sales data is inseparable from the core technology behind the high-quality products, and benefits from the software and hardware of the terminal sales service stores and the improvement of the overall service level. On April 26, mainstream media from the city walked into the BYD Zinwei Ruitong 4S store to discover how BYD's terminal services have changed.
The recognition of the dynasty design concept has been significantly improved
The general 4S store often has the same overall senses, and as a new 4S store of BYD Dynasty Network, Xuanjin Weiruitong took "a leaf" as the core design language. The leaves symbolize green, environmental protection and nature, which coincides with BYD's brand vision of "cooling the earth by 1°C". At the same time, Jinwei Ruitong integrated the by-one car Dragon face design concept into the store design, presenting a new visual feast.
The façade of BYD's 4S store is matched with highly textured aluminum-plastic panels and transparent and high-brightness glass, making the entire building more simple and atmospheric. The design of the solid curtain wall on the right has added an element of "dragon whiskers" to outline delicate lines and increase the aura of the building. The left side is equipped with a red dragon scale standing windsurfing board, which makes the building more eye-catching.
Inside the store, the first thing that catches your eye is a huge "vein of leaves", alluding to the crisscrossing urban transportation network. The interior of the exhibition hall has a simple color match and a clear division of functions. The exhibition hall is set up with a vehicle display area, a water bar area, a children's toy area and a video playback area, which has a reasonable car purchase line and a more humanistic life atmosphere.
In the after-sales service area, a large number of wood grain colors are used in the design. The wood grain color is softer, which will give people a more comfortable and natural feeling. The after-sales service reception area adopts 1-on-1 service reception to provide each customer with exclusive sincere service. The layout partition of the after-sales rest area has set up a bar area, a reading area, a film and television area, a competitive area, an Internet area, etc., to meet the various needs of customers when waiting.
12-year-old store, witness bydding BYD's perfect butterfly change
BYD Jinwei Ruitong 4S Store is the largest BYD 4S store of the BYD brand in Tianjin. Located in the bustling area of Hedong District, the location advantage is obvious, it is the exit location of Chenglin Road of Metro Line 5 and Line 4, and at the same time radiates Heping, Hexi, Hebei, Dongli and other districts, with superior geographical location and convenient transportation.
From 2015 to 2021, Tianjin ranked first in sales for seven consecutive years, serving nearly 40,000 BYD customers. Jinwei Ruitong store followed the BYD brand in the Tianjin automobile market for 12 years, experienced the difficult climb in the initial period, the difficulties after the Tianjin double limit, the competition and wrestling in the market, and now can create a 7% share of Tianjin in 2021 with BYD. Along the way, we have accumulated rich experience, which makes us more aware of the hard-won prosperity of the market, more profoundly understand the original intention of the entrepreneurial period, and more firmly determined to actively lead the Tianjin market. At the same time, it also witnessed the enduring renewal of a 12-year-old store.
Jinwei Ruitong 4S store has a total of 30 sales elites and 10 auxiliary sales positions. After the iron army training camp and store-side training organized by the manufacturer, the work ability is outstanding. In terms of personnel stability, Jinwei Ruitong adheres to the people-oriented, pays attention to the work and living conditions of employees, adjusts in time, closely follows the development rhythm of BYD manufacturers, improves professional quality and ability, and serves every customer with heart. At the same time, Jinwei Ruitong also left a platform for the development of employees, the group established 20 years ago, all the management positions, are self-trained, on the one hand to ensure loyalty, on the other hand, can also allow employees to get real training and training.
Jinwei Ruitong has prepared 20 test driving vehicles for BYD, each with a best-selling model such as Qin plusDMi, providing multiple test drives for customers to compare and feel. At the same time, not for the purpose of transaction, reserve professional test drive talents, give customers the best quality test drive experience, and prepare exquisite gifts for test ride test drive customers, so that the majority of customers can promote the promotion and development of the brand, on the basis of nearly 1,000 groups of monthly stores, the test drive rate exceeds 60%.
The pursuit of sales and profits is a necessary concept for business operation. However, in the homogeneous and competitive 4S store operation, the double pursuit of quantity and profit will definitely make the competition fierce, and everyone competes in addition to price, or price. In this regard, thanks to the strict control of the market order when BYD's overall brand power is improved, and the ultimate requirements in service quality, Jinwei Ruitong has also made timely adjustments to the process orientation of management in the direction of sales management.
In terms of after-sales, Jinwei Ruitong currently has an average of about 2500 units per month, and the pressure is not small in the Hedong Central Ring Road, which is a place of land and gold. To this end, Jinwei Ruitong continues to expand the site, the machine repair workshop has 10 stations of rapid maintenance workshop, 10 stations of maintenance stations, and nearly 30 professional maintenance technicians. An additional 150 parking spaces were added to meet the customer's parking maintenance needs.
Sales figures are rising, and the brand image is moving forward
Under the grand strategy of national new energy vehicle development, under the development concept of BYD's technology-based and innovation-king, as the Jinwei Ruitong store that has followed the BYD brand for many years, it will enhance the influence of the BYD brand in Tianjin with experiential service standards and more optimized management ideas that are closer to customers. Whether it is the thorns in the road ahead or a horse Pingchuan, Jinwei Ruitong store has always been the bridgehead and vanguard of the BYD brand in Tianjin, and will adhere to the work spirit of "unswerving, always moving forward".
The BYD passenger car brand has released a new LOGO from the beginning of the year to the release of DM-i and e platform 3.0 technologies, and is equipped with new products. Coupled with the service improvement of pre-sales and after-sales software and hardware and the image shaping of high-quality users. Sales figures are rising, and the brand image is moving forward.
The word-of-mouth fermentation of products + services is bound to further bring about a rapid increase in BYD's brand and sales. It is believed that BYD will continue to respond to the needs of market development, move forward to a broader field, and achieve the sublimation of a new image.
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Tianjin Daily Products Tianjin