Written by | Yue
Edit | Collar core
Produced by | S2C studio
I don't know if you have found a phenomenon, in recent years, the street hanging green card cars more, and among them, the probability of the emergence of BYD models has increased significantly, of course, this is only relying on the naked eye to see the judgment, and from last year to this year's disclosure of the relevant data, BYD's sales are indeed rising, and this momentum has a long history - from March 2021 onwards, new models equipped with BYD super hybrid technology began to be released, and it was from then on. BYD's sales have maintained a growth trend and reached new highs.
In the first quarter of this year, BYD's new energy passenger car sales were 284,700 units, an increase of 433.42% year-on-year, and many friends, including me, will ask, what makes BYD create such amazing sales? In addition to the control of the core manufacturing technology of new energy vehicles, what are the unique secrets? Because of this problem, we decided to sink to the grassroots level and reverse the understanding from the terminal dealer.
We chose the Jinwei Ruitong 4S store located in Hedong District, Tianjin, the only group company in Tianjin with 9 BYD 4S stores, and also the earliest batch of BYD 4S stores in Tianjin, established in 2010, to this year for a full 12 years, it can be said that Jinwei Ruitong has witnessed the development of the BYD brand in Tianjin.
When you come to Jinwei Ruitong, the first thing that catches your eye is the new storefront exterior decoration, the iconic dragon whiskers and dragon scales of Dynasty Network products are cleverly arranged in it, and the contrast formed by the aluminum-plastic panel and the floor-to-ceiling glass window seems to be like the layering emphasized by the Chinese painting method, giving people a feeling of more than elegance.
Come to the store, the left and right rows of uniformly dressed sales staff warmly greet your arrival, in this large and bright showroom, the Dynasty series of models are arranged in a staggered manner, along with every stop you in the showroom, there will be staff to take the initiative to ask your needs, answer your questions in detail, relative to some brand chattering explanation, BYD for customers to create a more complete independent car appreciation space, you can experience BYD products in a relaxed atmosphere, feel the culture of BYD.
Of course, in addition to the decent and comfortable reception of the sales staff, the layout of the entire exhibition hall is also very comfortable, whether it is the giant leaf background that highlights the brand vision, or the overall cool color of the store decoration, in short, in it, you will feel physically and mentally soothing.
After passing a corridor on the left side of the exhibition hall, we came to the after-sales waiting area, where the owner friends who are waiting for vehicle maintenance or repair can understand the construction progress of the car in real time according to the large screen on the wall, at the same time, here can also be based on their own interests and preferences, in the film and television area, reading area, Internet area and other functional areas, choose a place to solve this period of waiting time,
Separated from the after-sales waiting area by a wall, is a busy after-sales maintenance workshop, in order to reduce the customer's waiting time as much as possible, Jinwei Ruitong has opened up two workshops in this small site, one to undertake rapid maintenance, one to solve the vehicle repair.
In addition to the daily working hours service, the store also specially opened the Jingcheng Starlight service, and the after-sales maintenance service time was extended to 8:30 pm, which was welcomed by many car owners.
As General Manager Wang Wei said: "Unlike other stores, many customers first understand Jinwei Ruitong and form a reputation from after-sales maintenance, we will analyze specific problems according to customer accidents or claims, simplify the work process, let customers quickly take away the vehicle, at the same time, for more complex problems, we can also provide scooter vehicles." In short, from the customer's point of view to think about the problem, solve the problem. ”
It can be said that the 12 years of Jinwei Ruitong's operation of BYD are 12 years of following the brand strategy of "technology upward" and "quality upward", and at the same time, it is also 12 years of refining the process and finely polishing the service. General Manager Wang Wei found a problem in daily management: "Taking the delivery of the car as an example, many franchise stores will have a delivery receptionist and a salesman who is not the same person, the customer may not say it, but the moment of delivery will still be unhappy, so in Jinwei Ruitong, the special implementation of the delivery of the car system, who sells who delivers the car, so that customers can rest assured, at the same time, the delivery does not represent the end of the service, but represents the sublimation of our service." ”
At present, Wang Wei has carried out "team service" for the innovation of car owners such as Tang and Han, that is, from the beginning of the owner's purchase of the vehicle, he has established an exclusive service WeChat group including the general manager, the person in charge of sales, the person in charge of after-sales service, the owner, etc., to answer the car owner's questions at any time. So that car owners can experience the efficient and high-quality service that far exceeds BBA. Of course, the above mentioned is only a few details we learned during this visit to the store, and more services are integrated into the daily life of each staff member in the store - kind greetings, patient answers, comfortable environment, standardized processes, which are the best presentation and expression of service.
The best relationship is mutual achievement, BYD for dealers to output reliable quality, hot selling models, dealers through meticulous patience, innovation and optimization of services, enhance the status of BYD brand in the minds of car owners, so that word of mouth can be passed on. This positive promotion of mutual influence and mutual assistance has made BYD's position as a global new energy leader more stable, and at the same time, it has also enabled dealers like Jinwei Ruitong to keep up with BYD's pace to develop rapidly.