Agarwood, I believe that many audience friends are very well understood, such as the production of agarwood, planting, agarwood handicrafts, etc., our program also introduced a lot. And agarwood culture is actually an indispensable part of the development of the agarwood industry, let's take a look.
It is understood that Hainan Chengxiang Yinhang Biotechnology Co., Ltd. is a collection of agarwood planting, research and development, promotion, sales as one of the company, the company to ensure the all-round development of the agarwood industry, in addition to vigorously promote agarwood handicrafts, extended products, but also continue to promote agarwood culture, so that consumers can understand agarwood more deeply.
Hainan Chengxiang Yinhang Biotechnology Co., Ltd. Planner Xu Jiayong: Agarwood has a strong cultural heritage and cultural attributes, so agarwood is very close to our excellent traditional culture. Agarwood is the top spice, then the company excavates the quality of agarwood, we use the spirit of agarwood to enlighten those of us who love agarwood, to learn the spirit of agarwood.
Xu Jiayong said that in the process of excavating the agarwood culture, the company set up an agarwood culture team to deeply understand the agarwood culture through incense tasting and incense appreciation, and create songs with agarwood as the theme.
Tree Planter Yang Dunjie: I was thinking that many people have written about agarwood from ancient times to the present, but it will be difficult for modern people to understand, so I want to turn it into a song through my own lyrics, so that people can understand agarwood and inherit agarwood. For example, this song "Fragrant Soul" is my lyrics, and the spirit of agarwood makes everyone more moved. For example, agarwood is to be hurt to make incense, so then I wrote such a sentence, thousands of years of trance thousands of years of dreams, thousands of years of waiting for thousands of years of pain, agarwood is hit by the wind and rain, fire drill hole bugs bite it to make incense.
Yang Dunjie said that in the process of creating songs, his understanding of agarwood has become deeper and deeper, especially the spirit of agarwood's perseverance and selfless dedication, which has deeply touched him, so he created another song about the spirit of agarwood.
Tree Planter Yang Dunjie: My second work is called "The Book of Incense", which simply means that agarwood is hurt, and after many years of suffering, it can become incense. Agarwood is the introduction of Chinese medicine, the first of all incense, after making it into incense, it dedicated its life into green smoke, to the world, the spirit of agarwood is worth learning from each of us.
Yang Dunjie told reporters that in addition to these two songs, he also created songs such as "Xiangde" and "Xiangzan" according to the spirit of Agarwood, and these songs have been launched on the music platform. I also hope that in this way, more people can understand the spirit of agarwood. In addition to Yang Dunjie, the team members also created a lot of songs about agarwood.
Hainan Chengxiang Yinhang Biotechnology Co., Ltd. Planner Xu Jiayong: Then in the process of excavating the agarwood culture, the founder team of our company communicates, communicates and tastes with agarwood every day, and gets a lot of precipitation of agarwood culture. I am also in the process of studying agarwood, I also wrote an ode to the virtue of agarwood called "Ode to Agarwood", so why is agarwood noble, because it comes from hurt, you come from hurt, with too much love, you come from lightning, with the grind of life. Of course we turn the word into a song again, and each of us will go through the exploration of the world. Whether it is failure or pain, or the wrong decision we have made, but I think as long as you meet agarwood, then you must be able to survive the injury, I think agarwood can inspire countless people to go forward for their dreams, to struggle for our lives, to encounter temporary failure or temporary confusion (people), so our company's interpretation and praise of agarwood culture can make more people hear the songs of agarwood (understand) the culture of agarwood.
Xu Jiayong said that in addition to using songs to show the culture of agarwood, the company will also show the spirit of agarwood to consumers through calligraphy and Chinese painting.
Song Haiying, executive vice president of the Jilin Provincial Committee of the Chinese People's Political Consultative Conference Calligraphy and Painting Institute: There is an extract of agarwood, and after it is poured into it, it means that it has changed, and when it is put on the paper, the brushwork has also changed, and the color aspect has also changed, which also has a main relationship with agarwood. Especially when using loose wrinkles, when using loose wrinkles and tiger skin wrinkles, the feel is obviously changed, which is the reason for the agarwood extract.
In addition to songs, calligraphy and paintings, Hainan Chengxiang Yinhang Biotechnology Co., Ltd. also promotes agarwood culture through various forms and enhances the cultural competitiveness of the agarwood industry.
Xu Jiayong, planner of Hainan Chengxiang Yinhang Biotechnology Co., Ltd.: We also (asked the painter) to paint a lot of calligraphy about agarwood culture, some of which are written, and some of which are chinese paintings. We have also turned it into a cultural and creative product, so I think culture is comprehensive, three-dimensional, multi-dimensional, and ecological. Including we also filmed a lot of agarwood culture MVs, songs, we also held some agarwood culture concerts or promotion meetings and so on this series of things, each phase of the incense performance, the agarwood culture comprehensive and systematic three-dimensional to show and show our agarwood culture.
Source: Rural revitalization is in progress
Reporter: Zhang Jinyu, Lin Fangda, Chen Xiaolu
Director system: He Qiongmei Gu Xiaojing Yang Xiaogang
Producer: Yu Lei Lu Donghai Plateau
Producer: Liu Jun
Editor-in-Chief, Director: Yang Liu
Director Group Leader: Wang Ru
Production Director: Wang Daguan
Editor-in-charge: Wu Hongni
New Media: He Ji
Packing: Wu Yuzhu
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