Auto-First | Sun Jinfeng
The first pure electric SUV of FAW Toyota's bZ series, the bZ4X, officially opened for pre-sale on April 28. A total of 5 models of new cars were released, and the pre-price subsidy was 220,000 yuan - 300,000 yuan.
Traveling, camping, barbecues, singing... In order to more intuitively show the naming meaning of the EXCLUSIVE SERIES "Beyond Zero Emission Value" and the unique charm of bZ4X, different from the traditional model in the past, this pre-sale release created an immersive outdoor camping live broadcast for the audience.
As FAW Toyota's latest masterpiece in the field of electrification, the bZ4X is a new answer sheet handed over by FAW Toyota for the era of pure electric travel. The new car is from Toyota's exclusive platform for all-electric BEV with e-TNGA architecture. Empowered by this proprietary platform, bZ4X has a level of security that surpasses its peers.
From the perspective of FAW Toyota bZ4X itself, the body frame uses hot stamping materials and high-strength steel plates, and the relatively fragile points such as the battery pack and its surrounding parts, BEV assembly, radiator mounting parts, and around the front and rear suspensions are targeted to enhance and strengthen, bringing greater safety.
In terms of battery safety, which consumers are most concerned about, FAW Toyota has introduced new technologies, such as the use of a "cooling circuit isolated from the battery cell" structure in the battery pack, and the use of high-resistance coolant to prevent fires caused by short circuits caused by leakage of coolant in the battery pack.
In addition, FAW Toyota bZ4X also integrates the battery pack into the body, which can maximize the safety of the battery pack in the event of a car collision. In fact, the 0 accidents of Toyota's 25-year three-electric system are enough to illustrate its mature three-electric technical strength, which is also its biggest invisible competitiveness in the field of new energy vehicles.
As a pure electric SUV, FAW Toyota bZ4X also has excellent driving pleasure. The new car adopts the X-MODE four-wheel drive off-road auxiliary mode jointly developed by Toyota and SUBARU, which makes full use of the advantages of motor drive, reasonably distributes the power of the front and rear axles, and meets the various needs of daily life to off-road.
In terms of endurance, FAW Toyota bZ4X has a maximum endurance of 615km and a minimum power consumption of 11.6 degrees per 100 kilometers, which is also outstanding in its class.
It is worth mentioning that in order to maximize the endurance and achieve true environmental protection, FAW Toyota bZ4X has also done a lot of innovative designs, such as high-efficiency solar charging domes. It can take advantage of solar energy, can charge a smartphone 140 times a day, and can drive 1750 kilometers a year through solar power, which is equivalent to driving from Beijing to Chongqing. At the same time, the bZ4X is equipped with an external charging function, which can be used as a power supply outdoors or in emergency situations.
In terms of sales system, FAW Toyota has also innovated, in addition to 728 physical stores across the country, it will also adopt a new online marketing model to build online stores, so that users can see cars, buy cars, and use cars more efficiently and conveniently. According to the plan, FAW Toyota will build 220 key EV stores, including experience stores throughout major business districts in major cities.
In terms of after-sales service, FAW Toyota will launch EV life cycle worry-free service. These include the free maintenance of batteries for 10 years and 200,000 kilometers and the policy of battery attenuation warranty, eliminating the worries of car owners.
At this pre-sale conference, FAW Toyota also brought a "free travel package" to help users open a new experience of pure electricity. Among them, "freedom to buy a car" includes a variety of financial service products such as pre-sale exclusive value of 2,000 yuan custom gift package, up to 8,000 yuan replacement subsidy, 6,000 yuan additional purchase subsidy, 2 years 0 interest rate / minimum 60% value preservation repurchase within 3 years.
"Freedom of use of the car" can enjoy the purchase of the car to send the charging pile and free door-to-door installation, 10 years or 200,000 kilometers of free basic maintenance, 10 years or 200,000 kilometers of electric drive system free warranty.
"Freedom of Travel" includes a pre-sale transaction customer to enjoy a 1888 yuan electric card subsidy, through the brand micro-store transfer transaction to enjoy another 2000 yuan electric card subsidy, up to 10 times a year valet charging & unlimited valet maintenance free service.
Overall, FAW Toyota bZ4X has a large factory quality, safety and reliability, outstanding strength, and is a selling point compared with competitors, representing a new height in the value of pure electric SUVs, and is expected to become a hot hit in the electric SUV market after listing.
According to FAW Toyota's planning, bZ4X is just the beginning, and the follow-up FAW Toyota will launch more pure electric new products, continuously expand FAW Toyota's new energy territory, and create a different pure electric life full of unlimited possibilities for users.