After the rise of independent car brands, when we buy scooters, we are no longer limited to joint venture cars, imported cars, walking on the street, compared with Toyota, Honda, Changan, BYD, Great Wall and other independent brand cars seem to be more common. Especially in the field of new energy vehicles, the mass market is still the world of Wuling Shenche, and the mid-end market is also occupied by BYD and Xiaopeng Motors.
Independent brands lead the high-end pure electricity market of more than 300,000
So, in the field of high-end passenger cars, what is the situation of independent brands? In the field of fuel vehicles, the emergence of red flags has allowed the Chinese people to regain confidence in domestic luxury cars, but in the face of the BBA that has dominated for a long time, it is still a small witch. However, in the field of new energy, Weilai's performance can be said to be eye-catching. According to the terminal retail data released by the China Automobile Association in March, Weilai is second only to Tesla, ranking second with a score of 9829 units, far higher than the sum of BMW, Mercedes-Benz and Audi in the back. Hongqi ranked sixth, also surpassing brands such as Porsche and Lexus.
Weilai's energy replenishment system and service advantages are fully displayed
So what is the secret of high-end brands such as Weilai and Hongqi successfully leading the luxury market of more than 300,000? Taking WEILAI as an example, the answer is excellent products plus meticulous service and replenishment system. First of all, the service, Weilai's all-round "nanny" service and quick power exchange make Weilai circle countless fans. Under the "Haidilao" service of Weilai, coupled with the launch of ES6, EC6 and battery BAAS services, the sales volume of Weilai has continued to rise.
As of April 18, the number of domestic replacement power stations in Weilai has reached 900, and the number of replacement power stations will exceed 1300 by the end of this year. And NIO plans to add 600 new substations every year from 2022 to 2025, and by the end of 2025, the global total number of NIO substations will exceed 4,000, of which about 1,000 substations in markets outside China. Integrating overcharge and power exchange, WEILAI's energy replenishment system does have unique advantages.
If in the era of fuel vehicles, more than 300,000 high-end passenger car market is the world of BBA, then in today's new energy market, this pattern will be completely rewritten, with Weilai as the representative of domestic car companies have shown their advantages in the field of new energy, "Weilai" can be expected.