Author: The ship of the communication room
Always come to Nanjing!
In fact, long before Nanjing's "100 million people travel here" became popular in the cultural and tourism circle, Jinling City had already carved a deep imprint in the literary world.
On October 31, 2019, UNESCO announced that Nanjing had been selected as a World Capital of Literature, becoming the first city in China to receive this title.
Since the following year, at the foot of the Purple Mountain and on the banks of the Grain River, a provincial state-owned cultural enterprise has begun to frequently attract the attention of literary masters.
In the following years, writers Jia Pingwa, Yu Hua, Liang Xiaosheng, A Lai, Su Tong, Ye Zhaoyan, Xu Zechen, Hu Xuewen, poets Shu Ting, Han Dong, Zhang Qinghua, Chen Xianfa, Wang Jiaxin, Ye Zhou, Hu Xian, Lei Pingyang, film and television directors Li Lu, Zhang Jizhong, literary and artistic masters Zhang Kaili, Li Hongliang, Li Yijie, Shan Wen, Meng Fei, etc., successively came to the scene of the tribute to the classics and the reading...... Jiangsu Cable, which has been shortlisted for 14 consecutive years as one of the "Top 30 National Cultural Enterprises" and "China's 500 Most Valuable Brands" for three consecutive years.
Spring is just right, and it's time to read.
On April 27, 2024, Jiangsu Cable once again ushered in a unique literary gathering. Famous writers from Beijing, Hubei, Sichuan, Anhui and Jiangsu, Su Tong, Hu Xuewen, Li Xiuwen, Jia Mengwei, and famous poets Chen Xianfa, Zang Di, Zhang Zhihao, Hu Xian, etc., came to the spring. The arrival of a number of winners of the Mao Award and the Lu Award has put on a touching literary dress for the green enterprise park.
Neither collection nor investigation, why does this cultural enterprise attract the footsteps of everyone in the literary world year after year?
Swipe left and right to enjoy the style
Cultural fusion technology
Forging content for tens of millions of users
Previously, Nobel laureate Mo Yan once said when talking about how Chinese literature can better "go global": "We have written a lot of works, what kind of works can be widely disseminated? Recognized by the world? There is no doubt that it is a masterpiece." ”
High-quality development is reflected not only in economic hard power, but also in cultural soft power.
"Treat creation with the heart of inheritance, and dedicate the people with high-quality works. This is the original intention of literary people for writing, and it is also the unswerving adherence of Jiangsu Cable.
In July 2023, General Secretary Xi Jinping said during his inspection in Jiangsu: "Suzhou has done a good job in the combination of tradition and modernity, where there is not only the inheritance of history and culture, but also high-tech innovation and high-quality development, representing the future development direction." ”
Humanistic economics in the new era is the concept of integrated development of scientific and technological modernization and modern civilization of the Chinese nation. Beidou navigation lights up the night sky, Qilin Hongmeng interconnects everything, and the fierce collision of modern industrial civilization and excellent traditional Chinese culture declares the romance that belongs to the Chinese to the world. How can culture and economy promote the development of each other? This is a grand proposition studied by humanistic economics, and Jiangsu Cable is writing its own answer with bit by bit actions.
As a provincial large-scale cultural and technological listed company, Jiangsu Cable takes "serving the party and the government and creating a better life" as its mission, gives full play to the advantages of "party media and government netizen screen", transforms from "one line" development to "one tree" development, deeply grasps the importance of consolidating cultural subjectivity, shoulders the major responsibility of strengthening the cultural self-confidence of the whole society and enhancing the spiritual strength of the people with high-quality cultural supply, continuously promotes the deep integration of culture and science and technology, and tells the "Chinese story" in "Water Rhyme Jiangsu".
At a time when new concepts such as 5G+, metaverse, ChatGPT, and AI video are emerging one after another, Jiangsu Cable takes "content" as the oar, actively grasps the cultural wave and the youth wave, and highlights the "integration of five senses" such as content product quality, science and technology, fashion, culture, and internationalization, and grasps the opportunity of scientific and technological innovation and cultural rejuvenation, realizes the "integration of four innovations" such as scientific and technological innovation, cultural creativity, art creation, and inclusion in the construction of the content system, and builds a 1+N+X "computing network brain" and a "three-circle circulation" covering families and towns The digital intelligence system activates the new quality productivity of "culture + technology + X", and builds a high-quality "culture +" industrial value network chain.
Bonding because of literature, holding hands because of science and technology. The traditional methods of literary creation, publishing, and dissemination are undergoing profound changes. As the pioneers of this change, cultural technology enterprises are not only the digital converters of literary works, but also the innovators of new cultural production and dissemination models. For literary workers, understanding and familiarizing themselves with these advanced technologies and models can help them explore new creative spaces and enhance the dissemination and influence of literary works.
Always keep the user in mind
Full-time protection of love warms people's hearts every second
In April, the 2024 Jiangsu Cable User Festival with the theme of "Promise to Grow with You" was grandly opened, which was a special gift to radio and television users.
Zhuang Chuanwei, Secretary of the Party Committee and Chairman of Jiangsu Cable, said frankly, "Enterprises should cherish every user like cherishing stars." Every 'renewal' plan of Jiangsu Cable adheres to the 'user-centered', and every innovative move is a dedication to users. ”
See the truth from the subtleties and work the ordinary. The service concept of "full-time guard, love in every second" and the seemingly simple promise are behind the efforts of countless wire-based people who "think about what users think and understand what users need". It is their responsibility to care for 344,000 low-income households and extremely poor households, and to visit 37,000 nursing homes and other welfare institutions, which is their responsibility to be close to the people's livelihood; they have set up 916 convenient service points and carried out more than 7,300 community activities, which is their sincere enthusiasm for the convenience and benefit of the people; answering 7.195 million customer calls and receiving 29.416 million business hall customers, which is their efficient service all year round.
Over the years, Jiangsu Cable has always been grateful, and the majority of users go in both directions and work together. On the large TV screen, it has unlocked more good-looking, fun, informative, and interesting audio-visual experiences for the people, so that the "flower of traffic" has truly bloomed in the depths of cultural value. These personalized, differentiated, and customized digital content service products not only make cable products "live, trendy, and burning", but also bring "more convenient, richer, and more exciting" viewing experience to the audience, build a content ecosystem that more than 20 million users can "see, use, and can't live without", and promote Jiangsu Cable to accelerate the transformation from a channel communicator to a content provider, and finally a supplier of a better life. In the future, Jiangsu Cable will further strengthen the "digital ark" of content creation and content marketing, and vigorously promote the large-scale application and industrialization of "future TV".
During this year's User Festival, Jiangsu Cable also focused on creating content-driven phenomenal IPs such as the New Domestic Brand Influence Summit, the Tribute to the Classics and Famous Readings, the Yangtze River Fengwu Festival, the 2nd Nanjing Mining Expo, and the "Warmth of the 192 5G Era", aiming to add more surprises and warmth to users' happy lives with real feedback actions.
Public welfare shows responsibility
Brand IP helps the whole people read
"Since ancient times, the Chinese nation has advocated reading, paid attention to learning from things, sincerity and righteousness, inherited the endless spirit of the Chinese nation, and shaped the self-confidence and self-improvement character of the Chinese people. In his congratulatory letter to the first National Reading Conference, General Secretary Xi Jinping emphasized that he hoped that the whole society would participate in reading and form a strong atmosphere of loving reading, reading good books, and being good at reading.
Only those who have read books can read the world.
In recent years, Jiangsu Cable has actively practiced the responsibility of cultural state-owned enterprises, attached great importance to the implantation of cultural genes, and took the initiative to shoulder the important task of inheriting the classics in the turbulent and changing modernization process, passing on the excellent traditional Chinese culture to a wider audience through innovative means of communication, continuing the cultural fire, brightening the cultural background, inheriting the "root" and "soul" of Chinese civilization, and making the classic culture glow with new vitality.
Since 2020, Jiangsu Cable has created a series of cultural IP activities for four consecutive years - a tribute to the classics and a reading session by famous artists, reading classics and moistening the soul with the general public. From the New Year's Eve performance on the bank of the Yangtze River to the echo in the mountains of the spring cow's head, the voice of the "Salute to the Classics" National Reading SHOW resounded throughout Jinling, the capital of Wen. Tens of millions of viewers retrace the cultural process, pursue the true meaning of beauty, and gather the power to move towards the future through the annual reading of Jiangsu cable masters.
Traveling through the classics, you can travel through the past and the present, see the development of human civilization, the rise and fall of countries, the rise and fall of heroes, the progress and innovation of science and technology, and the integration and collision of cultures. Thoughts go through thousands of mountains and rivers before they can be stable and far-reaching.
With the classics as the axis, the collection of everyone's demeanor, the essence of the people's voices, and the tribute to culture, Jiangsu Cable aims to infiltrate the hearts of the people with cultural "living water", build a cultural brand, and enhance the value identity and cohesion of the whole society by improving the enthusiasm and initiative of the whole society to participate, so as to "add weight" to the people's happy life, promote the "beautiful Jiangsu" to climb high and far, and add color to the "cultural power".
Paying tribute to the classics, more than just a recital. With the classics as the axis, a series of cultural activities such as paying tribute to the classic multi-screen cinema and paying tribute to the classics and juvenile talk have been strung together. Thanks to its outstanding contribution to cultural communication, Jiangsu Cable was officially listed as the "World Capital of Literature Landmark Network" in 2022.
Fragmentation of the "Fast Era"
Why does Jiangsu Cable ink "slow reading"
In the era of fragmentation, classic books seem to be incompatible with "swiping the screen". Read systematic knowledge in fragmented time, not fragmented knowledge in systematic time.
Recently, a survey for domestic readers showed that in 2023, respondents will read 5.3 books per capita, and the average reading time per capita will be 19.82 minutes per day. There is still a lot of room for improvement in this figure.
At the 2022 "Salute to Classics: Famous Readings", Yu Hua sent a message to Jiangsu Cable - swim until the sea turns blue, which is still fresh in my memory. How can you become a person who has a sea in your heart? Reading is the best way, and it is the process of making yourself expansive. Every page of the book we read will converge into a river called "self", and finally achieve a magnificent and unique life.
Although it is difficult, it must be done.
With a firm sense of social responsibility, Jiangsu Cable actively promotes the common reading of classics, so that the excellent culture of ancient and modern China and foreign countries can be inherited, so that people can better precipitate themselves in the fragmented era. Recently, the "Scholarly Cable" reading activity held by Jiangsu Cable for six consecutive years won the 2023 Provincial Public Welfare Reading Promotion Activity.
Perhaps, it is in Jiangsu Cable that groups of literary masters have seen the company's respect and respect for words, literature and classics, felt the determination and action of Jiangsu Cable to fulfill its social responsibilities, and felt the enthusiasm and dedication of Jiangsu Cable Company to cultural undertakings.
Li Jingze, member of the party group, vice chairman and secretary of the Secretariat of the Chinese Writers Association, spoke highly of Jiangsu Cable's "tribute to classics" for many years, believing that it highlights the cultural heritage of the city, builds a strong humanistic atmosphere, and makes the masses feel more fulfilling. "Classics accompany life" and "Classics will last forever"...... When Jia Pingwa, Liang Xiaosheng and other famous artists participated in the event, they also gave full recognition and high praise to the event.
Wu Yiqin, member of the party group, vice chairman and secretary of the Secretariat of the Chinese Writers Association, presented the inscription to Jiangsu Cable - "Inheriting the Classics and Promoting Humanity", which is not only an affirmation and encouragement of Jiangsu Cable's past achievements, but also carries the ardent sustenance of the enterprise to promote the development of cultural undertakings.
On the 27th, Zhuang Chuanwei, Secretary of the Party Committee and Chairman of Jiangsu Cable, and Wu Yupeng, Member of the Party Committee and Deputy General Manager of Jiangsu Cable, had a heated discussion with famous experts on "high-quality cultural development". "Encourage more people to participate in the reading of classics, and improve the reading quality and cultural literacy of the whole people. Zhuang Chuanwei talked about the activities that have been held for many years to pay tribute to the classics, "Short videos are the current outlet, but classic works still have a strong appeal. By inviting famous writers to a literary meeting every year, we hope to bring more excellent works to users, so that more people can feel the charm of reading through the screen. ”
On the same day, literary fans from Jiangsu Cable gathered at the event. Writers and readers met face-to-face, shared their creative experiences, and signed books and interacted with each other on the spot. In the atmosphere of overflowing with the fragrance of books, Wu Yupeng sent an exclusive customized 192 calling card to all writers, bringing the warm blessings of "192".
After the gathering, the writers and their entourage also visited the broadcast control hall to gain an in-depth understanding of the development process, product format and corporate culture of Jiangsu Cable, and spoke highly of Jiangsu Cable's achievements in the integration of culture and technology.
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On April 28th, the 4th "Salute to Classics - Famous Reading" will be opened in Nanjing, and many literary circles will come to Nanjing again to read the classics with readers. On the same day, the outstanding youth representatives from Jiangsu Cable will recite on the same stage with everyone in the literary world, blooming the light of struggle of "youth burning", showing the beautiful appearance of "vitality and wire", paying tribute to the classics and walking with the times!
The power of words tugs at the heartstrings and illuminates the darkness.
The power of words cleanses people's hearts and ignites dreams.
Write down, go on,
Towards tomorrow, towards hope.
Source: Jiangsu Cable