Nowadays, the domestic new energy vehicle market has gradually matured, further forming a market segment, and China's independent brands are in a leading position in various market segments. Such as Wuling in the mini car market, Xiaopeng and BYD in the family car market, and Weilai and Hongqi in the high-end market. It is worth mentioning that in the high-end passenger car market of more than 300,000, Weilai's sales have surpassed the sum of BMW, Mercedes-Benz and Audi, and have gained the recognition of consumers in the high-end market.
"Haidilao" service, details shape the reputation
According to the statistics of the terminal retail data of China Automobile Center, in march, the domestic high-end pure electric passenger car market of more than 300,000 yuan, Weilai's sales volume was second only to Tesla, ranking second with a score of 9829 units. So what is THE BIGGEST ADVANTAGE OF WEILAI? In addition to excellent product strength and unique energy replenishment model, the service system is also a crucial part. Shortly after the delivery of the NIO ES8, it was called a "nanny-style" service by consumers and received wide praise. With its "Haidilao" service, WEILAI has spread the word of mouth of car owners and the successive rollout of power station replacement, coupled with the launch of ES6, EC6 and battery BAAS services, so that Weilai's sales have skyrocketed.
If you are a Weilai car owner, you will absolutely fall in love with Weilai's service, convenient battery replacement service, and whole package insurance service, which basically let you drive on the line, and the rest is handed over to Weilai. It is worth mentioning that as of April 15, WEILAI has laid out a total of 894 substations across the country, including 237 high-speed substations, 737 supercharging stations, 4,102 supercharging piles, and 685 destination charging stations and 3,892 destination charging piles.
The product matrix continues to expand
The ET7, which has already started delivery, and the ES7 and ET5, which will be launched at the end of the year, will deliver three brand new cars this year, all showing the strength of hard-core products and the potential of blockbusters. The combination of induction induction asynchronous motor and permanent magnet synchronous motor makes the power guaranteed. Four nuclear bombS NVIDIA Orin chips have built a 1000+ TOPS computing power platform, coupled with the upcoming OPENING of NAD services, both software and hardware configurations have been pulled up.
However, it is worth noting that traditional luxury car companies such as BMW have accumulated a large number of car owners and high brand value through a century of operation; on the other hand, domestic emerging car manufacturers are emerging in an endless stream, and whether Weilai, a high-end market of more than 300,000 yuan, can maintain its current advantages is still unknown.