Text | Qin Fanghui, Li Chen
Design | microcosm
As a symbol of the identity of "successful people" and the essential choice of young upstarts, the luxury SUV sector has gradually become a new battlefield for major brands to sink and refuel.
We have noticed that even ultra-luxury brands that have always focused on the development of sports cars and cars have also rushed to join, catering to the market and cross-border SUV models.
From the "first to eat crab" and harvested Porsche Cayenne, to Bentley Bentayga, Maserati Levante, Lamborghini Urus, Rolls-Royce Cullinan, Maybach GLS and other players have appeared, the various "noble" brands that vowed never to make SUVs in the past have now become examples of "true fragrance".
The inheritance, persistence and purity that were once proud are no longer worth mentioning in the face of market benefits.
With the development and progress of the times, people's aesthetics and needs continue to innovate, and the product strategy of super luxury car companies has also changed.
Recently, led by Ferrari's first SUV (officially known as FUV) - Purosangue, the super luxury SUV market has opened a new round of beach grabs.
Ferrari's rivalry with Lamborghini has a long history, and when it saw that the Lamborghini Urus was recognized by the market, Ferrari seemed to be a little shaken, and rumors of the upcoming launch of the first SUV were also rampant.
Recently, Ferrari China officially released the trailer of its new model on the brand's official social media account, which is the Purenangue model that has been frequently exposed before, and I believe that this model is just around the corner from the official announcement.
In terms of appearance, according to the actual pictures exposed by overseas netizens, the new car has a streamlined and dynamic shape, the size of the front cabin is huge, and the interior obviously contains strong power.
Combined with the camouflage road attempt of the new car, the body side design is exceptionally low, and it is more like a crossover than an SUV, which may be Ferrari's definition of the new FUV category.
According to the future planning of the Ferrari brand's official website, the new car will be officially unveiled in 2022.
At the same time, the new car is expected to provide A V6 and V8 engine hybrid systems in terms of power, or it may be a V12 engine, which one is currently unknown.
Due to the sharing of platforms within the group, Porsche Macan is jokingly called the "shell change" Audi Q5, which makes many users who have high hopes for "Little Cayenne" in their throats.
In the same way, we can think of Maserati Grecale as a "hull" Alpha Romeo Stelvio, officially said that in China, it can meet the needs of both the new rich and middle-income groups, making people have further expectations for its price.
The new car will be delivered in the second half of 2022.
Perhaps due to the high proportion of women in maserati's audience, even as a sports mid-size SUV, the Grecale styling design still gives people a cute and cute feeling.
The sense of déjà vu of The Maserati's aggressive, suit thugs in the past has been swept away.
The new car is available in total in three versions, with the mains selling a 2.0T inline four-cylinder engine with a light hybrid system.
The entry-level GT version outputs 300 hp, 450 Nm, and accelerates 5.6 seconds per 100 km/h; modena version outputs 330 hp, 450 Nm, and accelerates to 5.3 seconds per 100 km/h, without losing the face of the Maserati brand in terms of performance.
The most powerful Trofeo version is powered by a 530 hp 3.0T V6 engine, which has the same technology as the "Nettuno Poseidon" - Maserati dual spark plug pre-combustion chamber combustion system, which accelerates from 100 kilometers in just 3.8 seconds.
At the same time, the Gregare electric model is expected to be launched in 2023.
Lotus, which has always been known for its pure mechanical properties and hardcore control, could not hold back, in other words, it was more like a complete makeover.
At the beginning of April, Lotus officially released its first pure electric SUV model , Lotus ELETRE, marking the official ushering in a new era of lotus brand.
The new car, built on the Lotus EPA platform and positioned as a medium-sized SUV, will be officially put into operation at the Wuhan Smart Factory in China in the second half of this year, and the first batch will begin to be delivered in China, the United Kingdom and other European markets next year.
In terms of power, the maximum power of the Lotus ELETRE front and rear motors will exceed 600 horsepower, and the rear axle motor is equipped with a two-speed gearbox, combined with its electronically controlled four-wheel drive system, the zero hundred acceleration time is only 2.95 seconds.
Equipped with a 100kWh battery pack, the WLTP can live for 600 kilometers under comprehensive working conditions.
In the past, Lotus's interiors only gave us the impression of a crude mine, with the driver at the center. And when you see the ELETRE you will be amazed by its new interior where luxury and technology coexist.
As the era of electrification accelerates, it points to the direction of the future of the car, and even the most arrogant car brands cannot stay out of it.
This time, Lotus chose to adhere to the innovation gene and technology precipitation, giving the driving road a more romantic interpretation.
Aston Martin's first SUV DBX is no stranger to us, but with AMG power and new tuning, the blood gene of this luxury SUV has really been awakened and ranked among the first echelon of high-performance luxury SUVs.
Recently, the DBX707 High Performance Edition was officially announced, and its adjusted AMG 4.0T twin-turbo V8 engine can provide 707 horsepower, and the new car is priced at 3.248 million yuan, and is expected to start delivery in the third quarter of 2022.
The DBX707 is equipped with a new nine-speed gearbox for faster gear changes, combined with a tweaked all-wheel drive system and an upgraded limited-slip differential that allows the SUV to accelerate to break through the 100 in 3.2 seconds.
In terms of appearance, the Aston Martin DBX707 basically continues the design of the ordinary version of the model and is equipped with exclusive sports components, and the overall visual experience is more radical.
The new car comes standard with carbon-ceramic brake discs (CCB) and six-piston calipers, and the braking system reduces the undersprung weight by 33 kg.
In addition, the DBX707 is equipped with an exclusively designed adjustable damping damping damping solenoid valve and a three-chamber gas spring.
Over the years, the development of the market has proved that supercars, large luxury cars, etc. are destined to meet only limited use scenarios, and the space for increasing profits is limited after all, and SUVs are the inseparable companions of the majority of rich people when they travel daily.
The above European "luxury" brands all have their own unique positioning and spiritual connotation. But in the face of fierce competition, it is the key to gaining more users and carefully balancing between adhering to individuality and a wide audience, which is whether it can gain market recognition.
In the future, whether more exciting products emerge in the SUV market, or high-performance luxury car brands gradually sink in moderation, there may never be a clear answer.