With the listing of the domestic BMW X5, the medium and large luxury SUV market continues to talk about, whether imported or domestic, there are a number of competitors looking at the tiger. Audi, which is also an Ashkenazi luxury brand, is not idle, a few days ago we saw the declaration chart of SAIC Audi Q6, and in last night's live broadcast, the official chart of the new car was further disclosed, and the price is expected to start at 550,000 yuan. So as SAIC Audi's first high-end flagship SUV, why did the Audi Q6 come? As everyone argues, is it a Tuon shell or q7 domestic production? What are the odds of competing for the domestic BMW X5? Let's take a look.
Why did SAIC launch the Audi Q6?
Although SAIC Audi currently has two models, the Audi A7L and the Audi Q5 e-tron, it is not easy to review the development of the brand. In 2016, when the brand was about to be established, it encountered a boycott by FAW-Volkswagen Audi and dealers, and almost died; in 2018, it was difficult to obtain the qualification to produce and sell Audi products through share transfer, but found that there was no model that could be developed, because FAW-Volkswagen Audi produced almost all the main sales models, and finally SAIC Audi finally met with consumers with the elongated Audi A7L, but the relationship between this car and Audi A6 was also controversial.
Pictured: Audi A7L
Since then, saic motor Audi's first pure electric SUV Audi Q5 e-tron launched at the Guangzhou Auto Show, although it is from the serious MEB pure electric platform, far from bmw and Mercedes-Benz oil-to-electric models comparable, it has once again been subject to harsh scrutiny by consumers because of the same body size and performance data as the Volkswagen ID.6X. The price of 39.55-51 million yuan is nearly twice as expensive as the Volkswagen ID.6X, and how to see the Volkswagen ID.6X is more fragrant, so it is difficult to make consumers pay for it without making it clear that the relationship between the Audi Q5 e-tron and the Volkswagen ID.6X is not clear. But it is not clear, and it is another confusing account.
Pictured: Audi Q5 e-tron
At present, A3, A4L, A6L, Q2L, Q3, Q5L are produced by FAW-Volkswagen Audi, leaving only a niche A1, A5, A7 and high-end Q7 and Q8 models for SAIC Audi, Audi A1 is not to say, the future will not launch a replacement model, Audi A5 as a coupe crowd coverage will not be very wide, even so if there is no other plan, it may be the biggest hope left for SAIC Audi, naturally to be cautious, then now there are fewer choices.
Pictured: Audi A5
In such a situation, Mercedes-Benz GLE, BMW X5, Audi Q7 domestic plan undoubtedly gave SAIC Audi direction, with the consumption upgrade, the domestic luxury medium and large SUV market competition will inevitably become more and more fierce, at present only BMW X5 domestic production, SAIC Audi Q6 If it can be quickly listed this year, then it will walk in front of Mercedes-Benz, becoming the second 500,000 yuan domestic flagship SUV in the BBA brand, becoming a strong competitor of the domestic BMW X5. It is very advantageous for seizing the market and defining benchmarks.
Figure: Audi Q6 declaration chart
What are the highlights of the Audi Q6?
Judging from the appearance of the declaration chart, the design style of the Audi Q6 is still obviously different from the Audi model, and the overall look is magnificent. Audi's iconic octagonal grille has become more rounded, and the headlights are likely to be split, at least the exposed shape has not appeared on other Audi models.
It is said that as early as 2016, Audi designers have visited Beijing, Xi'an, Nanjing, Luoyang and other historical capitals several times to draw inspiration, so the design inspiration of Audi Q6 comes from the Chinese myth of the Beast Kirin, the upright posture of the model, like the Kirin with its head held high, domineering, compared to Other Models under Audi, this Audi Q6 will be more Chinese, will be very in line with the aesthetics of domestic consumers.
In addition, the Audi Q6 has added a number of new design elements, such as a penetrating front LED strip and streamer taillights, a large number of chrome trim strips and blackened designs, and offers two styles for everyone to choose from, both executive and sporty, which were not available in previous Audi cars.
In terms of interior, from the spy photo, there are still many shadows of family design, but there are also innovations, the front of the passenger seat uses a façade design, and the slender air conditioning outlet also draws a clear line with Audi's models, refusing to be the same, which can make people identify what kind of car it is at a glance. And Audi's interior materials and workmanship have never disappointed, so it is worth looking forward to.
In terms of size, the Audi Q6 has reached 5099mm/2014mm/1784mm in length and height, and the wheelbase is 2980mm, which has surpassed the BMW X5 after the domestic extension, and it is also Audi's largest SUV at present, and it is a well-deserved king in the same level.
Finally, in terms of power, SAIC Audi Q6 is equipped with the fourth generation EA888 evo4 2.0T engine, the maximum power of 195kW, torque 400N·m, the entire series of engines are imported originally, on the current domestic market, last year's listed 2022 Porsche Macan is also the same four-generation EA888 series engine, representing the highest level of Volkswagen Group's current 2.0T engine.
EA888 has always been synonymous with strong power, high efficiency and economy, advanced technology, the third generation of EA888 is a household name, after more than 10 years, the fourth generation of models will be surpassed in performance, with better fuel economy. The Audi Q6 power should start from the 2.0T high-power version, referring to the practice of SAIC Audi A7L, it is likely to introduce a higher displacement six-cylinder engine for high-end consumer groups to choose, which shows the sincerity of SAIC Audi and the importance attached to the Chinese market.
Although the gearbox has not disclosed the information, it is likely to be a seven-speed dual-clutch gearbox, but it is inevitable that there will be an excuse for being attacked, and it does not meet the grade of 500,000 yuan, which can only be said that I hope that SAIC Audi will not do this.
Where is the differentiating advantage of benchmarking competitors?
As mentioned earlier, the competitors of Audi Q6 will be domestic BMW X5, Lincoln Aviator, and mercedes-Benz GLE, Audi Q7 and other medium and large luxury SUVs that have not yet had time to be domestically produced, so how to create differentiated competitiveness, in addition to the above-mentioned size "to make big", but also through the flexible layout of seats to enhance the advantage.
Compared with the five-seat seat layout of the BMW X5 series, audi Q6 will use a 7-seat seat layout in the early stage to meet consumers who need practicality, and will also launch a 6-seat version in the later stage to meet consumers who have advanced requirements for ride comfort. Then in the current BBA class, SAIC Audi Q6 will be the only optional 6/7-seat SUV, and its appearance in the field of large luxury SUVs provides another choice for customers with different needs.
Combined with the superior size data of the Audi Q6 of the same level, it can be seen that there will be a spacious interior seating space. Combined with the selection of seat materials, audi Q6 will use wagner leather premium executive seats, which can create a luxurious dynamic and comfortable and spacious driving experience for passengers, just like taking a small plane, fast, luxurious, very spatial, SAIC Audi called it "Roadjet land plane".
Pictured: Part of the Audi Q6 seat
Since the 6/7 seat is optional, then the SAIC Audi Q6 can completely provide more optional configurations, just like Porsche, is the Porsche that is not optional still called Porsche? From the declaration information, SAIC Audi Q6 new car will also have a variety of rich sports kits to choose from, and the coverage is also very extensive, including front and rear logos, front and rear bumpers, door handles, lower surrounds and rims, only the rim provides 7 optional styles, can match its user group to the greatest extent, but such a thing BMW X5 did not do, Mercedes-Benz GLE probability will not do.
Finally, the configuration, in fact, the domestic BMW X5 entry-level configuration is still limited, the most important lane maintenance assistance, full speed adaptive cruise auxiliary driving function only has the top configuration, even the steering wheel heating is also the top of the standard, other versions to be optional, how to look like 600,000 yuan to start the luxury car. If saic motor Audi Q6 can be as high as the Lincoln aviator in the configuration, coupled with the advantage of price, then it will be very cost-effective, depending on whether SAIC Audi is willing to be generous.
Whether the Audi Q6 can open up the situation for SAIC Audi
At present, Audi Q6 is positioned between Audi Q5L and Audi Q7, if the above analysis can eventually be implemented, then it will be very competitive in the domestic BMW X5 and other peers, than its cost-effective brand grade is not as high as it is, and the brand grade is comparable to it and it is not as cost-effective as it. Of course, this grade of car can not only look at the cost performance, but also consider the public's vision, because this is the face, so audi Q6 also has to solve the consumer's doubts about the "special car" and "Tu Ang shell", which depends on how the company tells the story.
Photo: Volkswagen Tuon
In my opinion, special cars are not necessarily pejorative, on the contrary, special cars are often more familiar with the domestic market, so they will make targeted adjustments to meet the needs of Chinese cars, just like Langyi, although it is also a special car, but it has created a myth of 4 million sales, so special cars may also be good cars. For a large family, the Audi Q6 with 6/7 seats is more fragrant than the Mercedes-Benz GLE and BMW X5.
Pictured: Volkswagen Langyi
As for the relationship between audi Q6 and Tourone, many people think that it is a shell replacement car of Tourang just by virtue of the body size of the MQB platform and Toion, and this understanding is actually a bit one-sided. Platforms are important for car building, but not so important for people who use cars. The biggest difference between MQB and MLB is that the horizontal engine and the vertical engine are just very mature car-making platforms, and the car experience of the MQB platform will definitely lose to the car of the MLB platform, just like you can't say that the Audi TT of the MQB platform is not as good as the Audi A4 of the MLB platform.
Pictured: Official picture of Audi Q6
Don't take the longitudinal engine than the horizontal engine high-end matter, purely than the engine layout is meaningless, because the longitudinal rear-drive Wuling van can never run the horizontal front-drive Civic, do not look at the comparison of grade positioning is a hooligan. I think that looking at a car is not worth it, the real core element is still to look at the brand, configuration, workmanship materials and "three major pieces", the most important thing is the experience, if its experience in all aspects is better than the same level of competitors, what reason do you have to say that it is not worth the price?
Editor's comments: How the actual car configuration and experience of audi Q6 may not be known until after the listing, but I think it at least provides an opportunity for "Deyuandi" fans to look forward to, if SAIC Audi can show enough sincerity in terms of price, configuration and three major pieces, the product has no hard injuries, and it should not be difficult to gain a foothold in the medium and large luxury SUV market.
Finally, in the popularity list of medium and large SUV in the EasyCar App, BMW X5 and Audi Q6 ranked 1st and 29th respectively, and at present, bmw X1 is hot, and interested students can go to see.
(Note: Some of the real car pictures in the text are from the network)