On April 18, 2022, Baseus, a leading consumer electronics company in China, officially held a spring 2022 new product launch conference with the theme of "all the way to full power".
The conference was held in online form, showing consumers how Bess applies the latest technology to keep smart terminals in the best condition, with "gallium nitride" + "audio" + "energy storage" three key products as the mainstay, supplemented by multi-category products, covering the needs of home and outdoor multi-scenarios, bringing users 20+ new products.
A leading consumer electronics company, the 2021 GaN fast charger sales lead the world
Since its inception in 2011, Baseus has grown from a digital brand with "product idea leadership + design driven" to a consumer electronics brand that highlights engineering innovation, technological innovation, lean production and omni-channel coverage.
In this decade of journey, Baseus has always adhered to the mission of "creating practical and beautiful products that add a sense of gain to people". As an explorer of fine diamond products, Baseus has won 101 international design awards such as iF and Red Dot, with more than 1,300 patent certifications, and many honors such as AliExpress China's top 20 export brands.
As the first brand to launch a 65W Gallium Nitride multi-port charger, since the release of the Gallium Nitride charger in 2019, the shipment of GaN series charging products has doubled year after year.
International authoritative survey agency Euromonitor International in North America, Asia-Pacific, Europe and other analysts conducted omni-channel research, completed the global sales statistics of gallium nitride fast charger in 2021, and its results show that Bess has been far ahead in the global sales of gallium nitride fast chargers, and behind the global leadership position in the field of gallium nitride is the continuous research and development and continuous innovation of fast charging technology.
In the process of focusing on the strategic goal of "becoming the first charging brand", Baseus must not only be the first in market share, but also put users first, and continue to become the preferred brand for people's new lifestyles. Up to now, Baseus has more than 300 million users in the world, and more than 90 million products appear in more than 100 countries and regions around the world every year, helping them live more efficiently, more conveniently, more comfortably and more concisely.
In the era of digital power supply, GaN5+600W outdoor energy storage is coming
Charging, is you and I can not do without the daily thing, with the popularity of fast charging technology, a charging head to meet the multi-device fast charging has become a trend. GaN (Gallium Nitride) is a new semiconductor material that gives the charging head a higher degree of integration and energy conversion, making it possible to coexist with "one head multi-charge", "high power" and "small volume".
Since the first release of gallium nitride chargers in 2019, Bess has become the global leader in professional charging brands ganide chargers. The GaN5 Pro GaN Digital Power Charger 160W, which debuted at the conference, is the "fifth generation" Gallium Nitride charger product launched by Beth in 2022, which is not only the world's first PD3.1 standard 160W multi-port charger, but also the world's first portable digital power charger.
What is a digital power supply? The development of charging technology can be roughly divided into four stages: they are: discrete devices - analog technology - digital analog technology - digital technology. The Beth GaN5 Pro GaN5 Pro GaN Digital Power Charger 160W is the first product in Phase IV. It not only supports the latest PD 3.1 standard of "Fast Charging for Everything", but also is compatible with the proprietary protocols of major brands on the market.
All-round fast charging of Beth GaN5 Pro Gallium Nitride Digital Power Fast Charger 160W Official price is 499 yuan.
The Beth 100W GaN5 Pro fast charger, which is also a member of the fifth generation Gallium Nitride fast charging family, also appeared at the conference. As a desktop charger, it supports multi-device, high-power, multi-protocol charging, and is committed to providing users with a "one is enough" solution, coupled with the size advantage of only the size of the mouse itself, making it the only assistant that serves the neat and beautiful desktop and efficient collaboration, with a listing price of 229 yuan.
And when users come from home to outdoors, although the body and mind have returned to nature, life is still inseparable from technology. Mobile phones, computers need electricity, lighting, diet need electricity, Beth Energy Stack outdoor digital energy storage power supply 600W is coming for this. Fully electric outdoors, unbridled wilderness. The 600W outdoor digital energy storage power supply of BessEr Energy Stack is the crystallization of Yan-Fei Liu, chairman of the Power Conversion System Technical Committee of the IEEE International Power Electronics Society, academician of the Canadian Academy of Engineering, and distinguished professor of Queen's University in Canada.
Beth Energy Stack Outdoor Digital Energy Storage Power Supply 600W Overall appearance is dark color rectangle, hidden twin handle design, weight 7 kg. It is also the world's first outdoor power supply with modular design and digital power supply technology. Internally, it is divided into six modules: "inverter module + charging module + DC module + protection module + BMS module + Bluetooth module", and then a special master MCU accurately collects and controls each module in real time.
In terms of specific parameters, the outdoor digital energy storage power supply of Bess energy stack has a maximum rated power of 600W and a battery cell capacity of 180,000 mAh. Support AC, DC, Type-C, solar charging panel four kinds of power storage mode. More importantly, the power supply itself supports fast charging technology, and the 550W Max AC charge can be quickly fully charged in 1.5h hours, greatly reducing the waiting time for charging and bringing a more efficient experience to the user.
The outdoor digital energy storage power supply of Beth Energy Stack 600W is officially priced at 3199 yuan, which is officially launched in Jingdong, Tmall and Bess Mall.
Storms contain auroras, and the new Storm series is built for noise reduction
Since entering the "true wireless headphones", Bess has launched many well-known products, including the perfect combination of exquisite appearance and excellent experience, and the single explosive product was once among the best in the sales list. According to official data, in 2021, the total number of TWS headphone products sold reached 4.19 million, of which Baseus Encok WM01 Douyin "618" single product ranked first, Baseus Enock W04 Tmall "618" single product ranked third, Bluetooth headset industry ranked third.
This is only in the past two years into the real wireless Bluetooth headset market brand, has been a very dazzling achievement. In 2022, the focus of Beth Audio will focus on true wireless noise-canceling Bluetooth headphones, and a new audio product line - Storm series - was launched at this conference.
In the product concept of the Storm series, "Storm" and "Aurora", the unique charms of nature, make us addicted to this, and also build our imagination of the design of high-end true wireless headphones. It should be like a "storm", with extraordinary visual impact, and it should also be like an "aurora", with brilliant details. The new Storm series is the answer to Beth.
Beth Storm 3 Semi Open Adaptive Noise Cancelling True Wireless Headphones
As the first "semi-open adaptive true wireless noise cancelling headphones", Storm 3 has unique technology in its own structure and noise reduction algorithm. We have specially developed and designed the innovative "Beth U-shaped acoustic catheter structure" for storm 3, which lengthens the transmission path from the speaker to the microphone sound collection compared to the traditional acoustic catheter inside the headphones, so that the high frequency response of the headphones is lower and the sound floor noise is lower, so as to achieve a better noise reduction experience, no ear pressure, still noise reduction.
In order to make the half-in-ear headphones can also have a good noise reduction effect and sound quality performance, Beth from the semi-in-ear structure itself, the low-frequency leakage and wearing angle in different situations to measure, after 6000 person-times of human-machine testing, we have a complex self-developed algorithm, can compensate for the loss of low-frequency energy in real time, to achieve leakage compensation acoustic technology, to ensure that Storm 3 has a balanced and comfortable sense of hearing, we call it "Bessy intelligent hearing compensation technology", Coupled with high-quality double-layer composite diaphragms and professional tuning from beth Acoustics Labs, Storm 3's sound quality is sure to satisfy consumers.
In addition, at Storm 3 we officially launched the Gold Label for Beth Audio Technology, which includes three technologies that we have developed ourselves on audio products:
BRC Momentary Flash Charge,
DCLL Dual Channel Low Latency
BSC Beth Smart Dual Connect (Storm 3 requires subsequent OTA upgrade support)
They offer consumers a more beautiful true wireless headphone experience on fast charging, low latency, and dual-device connectivity, respectively, and the gold label also corresponds to more stringent acoustic technology validations within Bess. Users can also implement more related functions in the APP, such as EQ adjustment, noise reduction mode switching, function button settings, OTA upgrades, and so on.
The official price of Storm 3 is 499 yuan, and the limited time pre-price is 449 yuan.
Beth Storm 1 in-ear adaptive noise cancelling true wireless Bluetooth headset
Storm 1 is also the flagship new product of the Beth Storm series and is also the first in-ear true wireless Bluetooth headset that supports adaptive noise reduction technology. On storm 1, Bess uses the most advanced adaptive full-scene noise reduction technology, the two internal pickup microphones can obtain external noise information in real time, and then provide the noise reduction depth in line with the current environment in time through the internal chip and software algorithm, allowing the wearer to enjoy the same quiet experience in different noise environments. Noise reduction depths up to -42dB.
Storm 1 uses BES's flagship Bluetooth chip, the BES2500YP, which delivers lower power performance, faster connection speeds, and more processing performance.
Like the Storm 3, storm 1 is validated by the demanding acoustic technology inside Bess, including the BRC Bess Instantaneous Flash Charge, DCLL Dual Channel Low Latency and BSC Bess Smart Dual Connect 3 Smart Audio Technologies. At the same time, Storm 1 strictly follows the hamman gold ear tuning method, ensuring that the total harmonic distortion is THD ≤ 0.09%, so that each pair of Storm 1s is in the best condition when it reaches the user's hand, which can immediately provide a "HiFi level" hearing.
Storm 1 We have a unique contrast design, the headphone shell also has a little gradient, there is a touch of highlights in the low profile, but not too flashy. The black version has a contrast gradient of black and blue, and the white version has an off-white and pink contrast gradient. This gradient shell design, for the spraying process requirements are extremely high, but also one of the few in the industry to use gradient color of the true wireless headphones, all this is only to present its most beautiful side.
Storm 1 is officially priced at just $459 and comes upfront at $399.
Multi-scene integration, a lot of new products wonderful appearance
In the "third space" of life, the in-car scene, Bess brings users two new on-board products: Tuxiang telescopic car charger and Bessie Enjoy on-board intelligent dual-mouth atomized aromatherapy.
The TripShare Telescopic Car Charger is designed to keep your interior clean and organized. It comes with a retractable storage function, so that the car is not cluttered due to the large number of charging cables. The charger is almost imperceptible when not in use, but when needed, reach out and pull it, no matter which seat it is, and "pull it as much as you want".
The Telescopic Car Charger is priced at 89 yuan and is sold on Tmall, JD.com, Xiaomi Youpin, Amazon, AliExpress, and Beth Mall.
Double thought allows the user to maintain a full power state all the way, not only reflected in the device, but also wants the user's mood to be fully charged all the way. Bessie Enjoy Car Smart Dual Mouth Atomized Aromatherapy is such a existence, when you smell its soothing fragrance, we believe that your mood will become more pleasant. In order to match the different moods and change the taste, we used the "two-mouth" design.
The traditional car scent can only be single-mouth single incense, easy to cause olfactory fatigue, and Bess wisdom enjoy car intelligent double-mouth atomization aromatherapy, double atomization out of the incense, can meet the two independent fragrances at the same time. You can spray incense with one mouth, you can also spray incense at the same time, the essential oil fragrance on the left and right sides is independent, so you can choose different fragrances to switch at will according to your preferences, instantly refreshing to solve the tiredness and boredom in driving.
We offer four options for essential oil scents: Cologne Berlin, Orange Blossom In April, Morning Peppermint and London Black Cedar. The frequency and concentration of incense spraying can be controlled by the aromatherapy body or adjusted in our "Beth" app.
Bessie Wisdom Enjoy Car Intelligent Dual Mouth Atomized Aromatherapy is priced at 269 yuan, Jingdong Tmall is on sale, and Beth Mall buys Double Fragrance Car Aromatherapy and sends aromatherapy supplements (the activity ends on April 19, 2022).
In fact, the new products unveiled at this conference are more than that. Many new products that give users a simple and efficient experience have become Easter eggs hidden in each scene of the conference. These new products include and are not limited to - quiet desktop fan, all-in-one docking station, Swan three-in-one desktop wireless charging bracket, magnetic 6000 mAh power bank, lifting notebook bracket, floor washer, F0 high-voltage car washer, crescent body sensor light and so on. They cover multiple scenarios such as "office, home, street, car, outdoor", providing users with more choices for their new lifestyles.
In-depth R & D cooperation, continue to become the user's preferred brand
This conference is the first answer sheet submitted by Beth to partners and users in 2022. It fully demonstrates the leading edge of Bess in the field of charging, as well as the unique product concept under the multi-field and cross-category, creating many practical and beautiful products for users and adding a sense of gain to people.
In the process of continuously adapting to changes in market demand and developing new technologies, Bess also actively cooperates with major chip manufacturers and well-known universities to participate in the application development of product technology standards, such as Navitas, Qualcomm, NXP, PI, ON Semiconductors, Queen's University of Canada, etc. The product camp of Bess is also getting stronger and stronger, and thousands of products currently cover four major scenarios of office, home, car, and outdoor, meeting the needs of users in more than 20 dimensions.
Bess always thinks from the perspective of users, so that products have both aesthetic and practical value, charging technology and life. Just like Baseus' brand design philosophy - Base on user.
About Baseus:
Baseus is a consumer electronics brand integrating design, research and development and sales of Bess Technology, which is simplified from the brand slogan "Base on user", which represents that all the behaviors of the brand are user-centered, and the products have high aesthetic and practical value. After 10 years of growth, it has become a leading enterprise in China's consumer electronics industry, and has always adhered to design innovation and adhered to the design concept of practical aesthetics. Baseus adopts the omni-channel marketing model, not only comprehensively lays out the online platform, but also deeply cultivates offline store operations, continuously expands distribution channels, and hopes to achieve mutual benefit and win-win results with partners while meeting user needs.