On April 18, the CEO of Huawei's terminal BG and the CEO of smart car solution BU were recently interviewed by car blogger Wu Pei. When asked, "Can Huawei's success in the mobile phone industry be translated to the automotive industry"? Yu Chengdong did not hesitate to say yes, and said, "Huawei's goal in entering the automotive industry is to be the first, because no one will remember the second."
Yu Chengdong believes that Huawei can achieve such great success in the mobile phone industry, and experience, quality and brand are the three cornerstones. In the automotive industry, Huawei will still adhere to these three points, customer experience is the focus of Huawei's empowerment of car companies, Huawei would rather give up profits to ensure customer experience. This remark reveals the direction of Huawei's progress in the automotive industry, which is not only Huawei's confidence to be the first, but also a commitment to customers.
Huawei has said many times earlier that Huawei does not build cars, but will take the way of cooperation with car companies, use Huawei's technology to empower car companies, and help car companies create smart car products with stronger comprehensive performance. At present, Huawei has reached cooperation with a number of car companies, including Geely, BYD, Changan, BAIC and so on. Some of the newly launched models are also equipped with Huawei's related technologies in the field of smart cars, such as intelligent cockpits and ADS autonomous driving assistance systems, which comprehensively improve the driving experience of automobiles.
The high-end model M5 jointly built by Huawei and Xilis has attracted much attention as soon as it is listed, which is the first model equipped with Huawei Hongmeng cockpit, and the power system is also equipped with Huawei's Drive ONE pure electric drive extender platform, which is a product that Huawei is deeply involved in the research and development and manufacturing. On the first day of release, the M5 was booked 365 vehicles, and the number of 4-day reservations exceeded 6500, which was quite good for a new car that cost more than 250,000.
Yu Chengdong frankly said that it is more difficult for the M5 to achieve the goal of annual sales of 300,000 vehicles, but he did not expect that the lack of cores in the automotive industry was so serious, the price of chips rose from 20 to 30 to 12,000, and a car needed 8 or 9 chips, and the cost was too high. However, Yu Chengdong believes that car sales will gradually increase, and the goal will be achieved when monthly sales reach 10,000 to 20,000 vehicles.
In the automotive market, Huawei takes a completely different model from mobile phones, by cooperating with more car companies and equipping these cars with its own technology and solutions. This model can help Huawei quickly integrate into the automotive market and build a brand, which is cheaper than building its own car. With its super R&D capabilities, Huawei can quickly form influence and competitiveness in the automotive market, helping it to become the first in the industry.