The sudden rise of new energy vehicles has made many traditional car companies feel a deep sense of crisis, perhaps for independent brands, this is a rare opportunity to overtake in the bend, but for many car companies with a century-old technical background in the field of fuel vehicles, the transformation of new energy is undoubtedly a very risky behavior. Because this means that they will lose their entrenched and well-established industrial base and product characteristics. Therefore, on the road of new energy development, there is no shortage of traditional car companies, incarnated as the purest diehards.
Recently, BMW CEO Oliver Chiptze once again reiterated his position of "opposing a total ban on the sale of internal combustion engine vehicles" at a roundtable meeting in New York, and said that there is still a market for fuel vehicles, and BMW will not give up the sale of internal combustion engines. "If someone can't get an electric car for some reason, but needs a car, then his choice shouldn't be just an old car."
New energy vehicles are the trend of the times, but replacing the cutscenes is a long one. The rising manufacturing cost of new energy vehicles and the lack of charging pile infrastructure have led to a slowdown in the overall pace of new energy vehicles. In addition, problems such as the shrinkage of low-temperature endurance of pure electric vehicles and the convenience of travel energy supplementation have also made many consumers look far away. This is also one of the reasons why hybrid models are popular at this stage.
Therefore, many traditional car companies have entered the field of new energy vehicles in a big way, and at the same time, they have not relaxed their vigilance in the traditional fuel market, whether it is in technology research and development or new product launch layout, they are proceeding in an orderly manner.
Although Oliver Chiptse's position is correct at this stage, it does not mean that his original intention is correct. He said at the conference: "We can't just focus on the development of electric vehicles, we have to be careful when we see the upcoming electric technology and electric vehicles. Because the supply of battery raw materials mainly comes from China, it will increase dependence on a very small number of countries.
This passage of BMW CEO's words, friends can taste. This is obviously no longer just a matter of worrying about the impact of new energy vehicles on their own brand advantages.