German Volkswagen, Japanese two fields and one industry in the domestic car market for a long time to form a strong situation, of course, this does not only refer to the joint venture brand field, over the years, the entire domestic market is almost occupied by these brands, but as the saying goes, thirty years of Hedong, thirty years of Hexi, the era of change has made the market continue to develop and change, the competition pattern between car companies has also developed a subtle change, from the perspective of the market share of car brands in the past two years, independent brands have risen very quickly, especially first-line domestic car companies, Chang'an, the Great Wall, These three Geely companies account for more than 140% of the entire market share.
In addition, in addition to the field of traditional fuel vehicles, on the runway of new energy, domestic brands are more advantageous, the new forces of car-making Weilai, Xiaopeng and the ideal performance are strong, BYD is relying on excellent battery technology to re-emerge, with the confidence to compete with Tesla, whether it is a micro pure electric car or two or three hundred thousand levels of new energy market, domestic brands almost all have the initiative.
The emergence of new energy vehicles gives domestic brands the opportunity to stand on the same starting line with joint venture brands, many new forces are born, promoting the growth of old car companies BYD, to BYD official announcement that they will no longer produce fuel vehicles, domestic car companies have formed a new situation of fuel three strong, the Great Wall is good at creating the country's favorite SUV, Changan is good at innovation, creating a sense of science and technology, and the smart Geely will use the joint venture brand to strengthen its influence, these three companies have become easy to achieve the goal of annual sales of 60 million yuan with ATD.
And today's joint venture brands, in order to fight the price war, new cars generally have a simple situation, coupled with the shortage of chips and other factors, the development path has become no longer easy to go, those originally very resistant strains have gradually faded out of the public's vision, such as the United States, The French system and the Korean system, many years ago we always watched the domestic brands being marginalized, did not expect that one day, the joint venture car will face this dilemma.
On the contrary, the original low price of the domestic brand, with the growth of product strength, the price of the car is rising day by day, after the technology is too good, there is no need to fight with the joint venture brand price, now consumers buy a car is not only to see the price, cost-effective is to get the final victory.
Since then, the brand influence of the joint venture brand will gradually decline, and consumers will no longer only pay attention to the wronged head of the brand, without the protection of the brand, the domestic brand will develop better, and the future can be expected.