In March 2022, the domestic auto market has experienced many challenges such as repeated epidemics and rising oil prices, and various brands still have to face various problems at all times. According to the latest retail sales statistics of the Association, the domestic narrow passenger car market sales reached 1.579 million units in March, down 10.5% year-on-year and 25.6% month-on-month; the cumulative sales volume from January to March was 4.915 million units, down 4.5% year-on-year, down 230,000 units year-on-year, and the overall trend was lower than expected.
Looking closely at the sales data in March, the performance of independent brands can be described as quite eye-catching, the market share is getting higher and higher, both in design and technology are more and more recognized by consumers, of which Changan Automobile and BYD Automobile have successively broken through the 100,000 mark, pressing many joint venture brands. Regarding the changes and highlights in the Sales List in March, Xiaobian will interpret them one by one for everyone.
01
Manufacturers: The strong rise of independent brands / the growth of joint venture brands is difficult
Let's first take a look at the vendor sales ranking in March. In this month, the total retail sales of Top15 car companies were 1.165 million units, and the market concentration was 73.8%, down 1.4% from the previous month. FAW-Volkswagen continued to top the list with 126131 units, but fell 40.2% year-on-year, and its market share fell from 9.2% in January to 8.3% in February, and then to 8.0% in March. Changan Automobile's progress is very prominent, not only the retail ranking soared from the seventh in February to the second, but also in the wholesale market to beat FAW-Volkswagen to rank first, the total sales volume is only 5694 vehicles away from the champion FAW-Volkswagen, I wonder if it will create another amazing performance next month?
It has to be said that the performance of independent brands is quite eye-catching, its market share has reached 48.5%, and throughout the first quarter, the market share of independent brands has increased to 45.9%. BYD, which ranked second, also broke through the 100,000 sales mark in March, becoming the fastest growing car company on the list with an increase of 161.4%. Compared with the first two, although Geely did not exceed 100,000 vehicles, it also achieved a positive year-on-year growth of 3.8%. Different from BYD's full investment in new energy development, Geely focuses on the development of new energy and hybrid while maintaining the proportion of the original fuel vehicles, especially the "Thor Power" series promoted this year, and BYD DM-i hybrid is competing, which is also expected to further promote Geely's sales growth in this era of high oil prices.
The volume of voice in the joint venture brand is a little weaker, and only GAC Toyota achieved a year-on-year increase of 26.9%. In the first quarter of this year, the market share of German cars fell to 20%, Japanese cars fell to 20.9%, and the market share of American cars was less than 10%.
Although FAW-Volkswagen continued to be the retail champion, it fell by 40.2% year-on-year. Due to the impact of the epidemic in March, some factories have reduced production or even stopped production, of which the output of changchun bases in March fell by more than 60% year-on-year; the production capacity of Chengdu, Tianjin and Qingdao bases has also been reduced to varying degrees.
SAIC Volkswagen also ranked third in February, falling to sixth place in March, with retail sales of just 78,018 units, down 34.6% year-on-year. SAIC-GM, which also belongs to saicid motor group, fell from fourth to ninth. Coupled with the current epidemic in Shanghai, SAIC's joint venture brands still face severe challenges.
Changan Automobile has made eye-catching achievements this year, first occupying the second place in the manufacturer in January, falling to the seventh place in February, and now returning to the second place in March, Changan Automobile's total sales in March 2022 were about 240,000 units, an increase of 4.3% year-on-year; the cumulative sales volume from January to March was 400,072 units, an increase of 2.5% year-on-year. In addition, Changan Automobile's production is less affected by battery price increases, the main source of profit is still fuel vehicles, its four major car series have exceeded 10,000 results, especially Changan CS75 series SUVs, sales of 18424 units.
BYD's biggest news in March was the announcement of the suspension of the production of fuel vehicles, focusing on EV pure electric and DM plug-in hybrid vehicles. In March, the entire series sold 104338 units, an increase of 160.9% year-on-year. With core technologies such as blade batteries, DM-i super hybrid, e-platform 3.0, and rich product camps, BYD continues to occupy a leading position in the domestic new energy market. Specifically, dm plug-in hybrid series sales of 50674 vehicles, a year-on-year surge of 615.2%; EV pure electric models sold 53664 units in March, an increase of 229.2% year-on-year, continuing to break through in the pure electric market.
Geely Automobile's total sales in March were 101166 units, up about 1% from the same period last year. Among them, the sales volume of pure electric vehicles (BEVs, including power exchange) was 11,900 units, an increase of 538% year-on-year. Pure electric brand geometry increased by 334% year-on-year, and Lynk & Co brand sales in March were 13567 units, down 17% year-on-year. In March, Geely Automobile exported 7,788 units, down 23% year-on-year.
So far, Geely Group's sales volume in the first quarter has reached 326024 vehicles, which has been completed by nearly 20% according to its earlier sales target of 1.65 million vehicles in 2022, while The annual sales target of 70,000 vehicles in Extreme Krypton has only completed about 12%. For Geely Automobile, it is still in the process of product structure adjustment at this stage, and this year Geely Automobile will release more than 8 models of Thor Hi · X oil-electric hybrid and super electric hybrid products, including three oil-electric hybrids and five super electric hybrids, still have great potential.
Looking at Great Wall Motors, a total of 100,930 vehicles were sold in March, including Haval, Euler, Weipai, Tank and other brands, as well as the Great Wall pickup truck series, in addition to overseas market models. Cumulative sales from January to March 2022 were 283,500 units. Among them, the Haval H6 is still the best-selling series of the Great Wall, with monthly sales of 21633 units.
In terms of joint venture brands, the retail sales volume of mainstream joint venture brands in March was 590,000 units, down 30% year-on-year and up 9% month-on-month. In March, the retail share of Japanese brands was 20%, down 3 percentage points year-on-year; the share of German brands was 18%, down 7% year-on-year; the retail share of the U.S. market reached 10%, down 0.5% year-on-year; and the share of French brands increased by 0.3%.
Among them, the best market share performance is GAC Toyota, officially announced that its March sales of 97,006 units, an increase of 23.4% year-on-year, Camry and Leiling family sales of more than 20,000 vehicles, although and the association of 88,000 monthly sales of 26.9% year-on-year data is different, but it is not hindered by the March Japanese brand to maintain wholesale and retail growth. Although Dongfeng Nissan ranked in the top ten of the company's sales with sales of 67,000 vehicles, it fell by 33.5% year-on-year, due to the large decline in sales, Nissan Automobile only announced the sales of the three car series of Tianlai, Xuanyi and Qashqai, and the sales volume of the main sales force of the year, Qijun, continued to be sluggish after the replacement.
Another Japanese giant, Honda Motor, sold 101,061 terminal vehicles in China in March 2022, down 33.2% from the same period last year due to the COVID-19 pandemic and tight parts supply. In the first three months, Honda's cumulative terminal vehicle sales in China were 353,786 units, down 9.3% from the same period last year.
02
Sedan: Hongguang MINIEV broke through 40,000 units / E-class is better than Bora
In terms of car sales rankings, Hongguang MINIEV sales exceeded 40,000 units, reaching 41,980 vehicles, a year-on-year increase of 42.7%, pulling Changsheng General Xuanyi off the top seat of car sales, and Xuanyi sold 30,240 vehicles in March, although looking at the automobile market, this achievement is still the number one position, but this is also the third month of Xuanyi's continuous year-on-year decline, and it fell 31.6% year-on-year in March, which was greatly affected by the epidemic and lack of core.
Hongguang MINIEV sales in February is still 26116 vehicles, although because of the raw material price increase and other factors to join the ranks of price increases, the increase range of 4000 yuan -8000 yuan, but the March sales is the only model that broke 40,000 sales, ranking first in the sales list, which is not only the top model in the car market, but also the domestic electric vehicle sales crown, the real "double champion".
Rising oil prices, brand reputation, low cost of cars, etc. are the main reasons for the hot sale of such cars to replace the old man, although competitors have appeared one after another, including Chery QQ ice cream, Changan glutinous corn, etc., but I believe that for a long time, the status of Hongguang MINIEV is still stable.
Tesla Model 3 deliveries in March were 26,024 units, up 2.8 percent year-over-year and in third place. For the Model 3's hot sales, we have become so accustomed to it that we even feel that this achievement is not its ceiling. In addition, April is also the peak period for Tesla's domestic delivery, and the production capacity of the Shanghai Gigafactory has taken the turn to domestic orders, and the export vehicles have been reduced more. However, due to the impact of the epidemic in Shanghai, it is expected that Tesla's production and sales will fluctuate in April and May.
It is worth mentioning that in response to sudden events such as the epidemic, Tesla has launched a self-service pick-up service in many places, shortening the traditional delivery process of about 2 hours to the fastest 20 minutes of fast mode, and the entire pick-up process avoids the risk of close contact with other car owners and Tesla staff. In addition, for car owners in need, Tesla also provides Home Delivery (delivery to home) service in some parts of the country, so that car owners can receive their cars from sitting at home.
The eye-catching models in the car sales list of course also include BYD Qin, which sold 24,791 units in March, ranking fourth in the sales list, a year-on-year surge of 438.8%, and is still in short supply. Among them, the sales volume of Qin PLUS DM-i reached 24,797 units, an increase of 468.4% year-on-year, and the sales exceeded the long-term hot models such as Camry, Corolla, and Langyi. In the future, with the increase of BYD's production capacity, the sales data of the Qin series is likely to further climb and challenge the status of the top three.
(BYD-Qin PLUS)
In addition to BYD Qin, Changan Yidong and Geely Emgrand also entered the top ten of the list, of which Yidong's sales in March reached 20,353 units, an increase of 34.8% year-on-year; Geely Emgrand's sales in March reached 16,336 units, an increase of 23.6% year-on-year. In the case of more than half of the models declining year-on-year, several independent brand cars that entered the list ushered in a substantial increase year-on-year and performed quite well.
In the long-established joint venture B-Class sedan camp, the Guangfeng Camry sold 22,518 units in March, up 72.8% year-on-year, beating honda accords, Nissan Tianlai and Volkswagen Magotan.
(Changan Yidong PLUS / Geely New Emgrand)
In this list, it is worth noting the Mercedes-Benz E-Class, which is the only luxury model in the top fifteen camps of the car sales list. The monthly sales of 12,797 units are slightly ahead of the BMW 5 Series (12,041 units per month).
03
SUV: Model Y sales are close to 40,000 units / Haval H6 ranking fell again
In March, SUV sales were 742,000 units, down 5.6% y/y and up 25.9% sequentially, and cumulative sales were 2.308 million units, down 2.3% y/y. Although the Tesla Model Y experienced three price increases in 8 days in March, the current price has risen from 27.90-377,900 yuan in July last year to 316,900-41.79 million yuan, but it does not prevent it from surpassing BYD Song, Changan CS75PLUS, and Haval H6 to become the top SUV sales list in March. The Haval H6, which has been the champion of SUV sales for many months, has fallen to fourth place, down 43.7% year-on-year.
Tesla's wholesale sales in March were 65,814 units, up 85% year-on-year. In the first quarter of this year, Tesla's cumulative sales exceeded 180,000 vehicles, reaching the market performance of 182174 vehicles, and it was a top in the field of new energy vehicles. Previously, due to the need to allocate production capacity to meet export demand in Shanghai Super Factory, a large backlog of domestic orders came to March, Model Y opened centralized delivery in China, so it was expected to win the title of SUV list. However, due to the impact of the epidemic, the Shanghai Gigafactory continues to stop production, and the delivery of model Y may suffer a sharp decline in April.
Thanks to the hot sales of new energy models such as Song PLUS DM-i and Song Pro DM-i, the sales of the Song family reached 26,723 units in March, winning the domestic SUV sales championship, a year-on-year increase of 143.8%, blade batteries and super hybrid DM-i systems contributed to it. Soon, Song PLUS EV will also be remodeled, focusing on improving endurance, launching two endurance versions of 520km and 605km, and I believe that it will maintain excellent sales and even go to a higher level.
(BYD Song PLUS New Energy)
Changan CS75PLUS beat the third-generation Haval H6 with a monthly sales of 22,811 units, and this is not the first time. In addition, in February this year, Changan Automobile officially launched the second generation of Changan CS75PLUS, with a comprehensive upgrade of product strength, and also adopted the strategy of new and old sales on the same stage. In addition, Changan CS55PLUS increased significantly from February, with sales increasing by 12,163 units to 17,176 units in March, an increase of 342%.
(Haval H6)
(Changan CS75PLUS / Changan CS55PLUS)
(Guangfeng Veranda)
In the monthly SUV sales list, of course, there is no shortage of Honda CR-V and Toyota RAV4 such traditional Japanese SUVs, it is worth noting that Velanda for the first time on the list, on the eighth position, up 48.5% year-on-year. However, CR-V sales in March fell more significantly, nearly 6,000 fewer vehicles than in February, and the ranking also fell from second place to sixth place, a year-on-year decline of 41.4%. RAV4's March sales increased slightly from February, but the ranking slipped by 2 places, a year-on-year decline of 12.3%.
04
New energy: BYD's many car series are sold / QQ ice cream rushed to the top five
Wholesale sales of new energy passenger vehicles reached 455,000 units in March, up 122.4% year-on-year and 43.6% month-on-month, close to the previous year. From January to March, the wholesale number of new energy passenger vehicles was 1.190 million units, an increase of 145.4% year-on-year. Although the new energy vehicle market has been significantly affected by price increases, the overall orders are still very sufficient due to the hot order performance before the price increase. Among them, the top two are Hongguang MINIEV and Tesla Model 3, and BYD Qin, Han and Dolphin are all in the top ten.
In this list, in addition to Hongguang MINIEV, you can also see Chery QQ ice cream, BenBen EV, Chery eQ, zero-run T03 and other mini cars, for consumers, the reason for purchase is actually nothing more than these items - extremely low price, low cost of trial and error, green card, convenient as the second car at home, small size and easy to park, enough to cope with simple city commuting and so on.
Among them, QQ ice cream was the most prominent, only listed at the end of December last year, sales in January has reached 9984 units, and in March it has reached the fifth place with 11687. Although there is a suspicion of imitating Hongguang MINIEV, the starting price of 39,900 yuan is even more expensive than Hongguang MINIEV, but it seems to be unimpeded from consumer love.
In terms of new energy SUVs, in addition to the previously mentioned Model Y and BYD Song series, the ideal ONE is the highest sales volume among the three giants of the new forces, with a year-on-year increase of 125.2%. With the launch of the Ideal L9 this year, the sales of the Ideal car may reach a new high.
In March, Xiaopeng, Ideal, Nezha, Zero Run, Weilai, Weima and other new forces car companies performed better year-on-year and month-on-month, and Xiaopeng Automobile delivered 15,414 units in March, an increase of 148% month-on-month and 202% year-on-year. In the first quarter, the cumulative delivery volume of Xiaopeng Automobile was 34,561 units, 2.6 times that of the same period last year. Weilai's sales in March were 9,985 units, an increase of 37.6% year-on-year, and a total of 25,768 vehicles were delivered in the first quarter of this year, an increase of 28.5% year-on-year.
Even the once inconspicuous Nezha Automobile, second only to the first Place Xiaopeng Automobile in March sales data, the sales of the Nezha V series set a new record, reaching 8122 units, an increase of 153% year-on-year, while the Nezha U Pro also delivered 3904 units last month.
Among the mainstream joint venture brands, The new energy vehicles of the North and South Volkswagen are wholesaled 12,709 units, accounting for 63% of the mainstream joint venture shares, and Volkswagen's firm electrification transformation strategy has achieved initial results, while other joint ventures and luxury brands still need to be strengthened.
05
MPV: The status of Wuling Hongguang and GL8 remains unchanged / Xena sales are steadily rising
In terms of MPV, since there are many brilliant models listed from the end of last year to the beginning of this year, there will soon be extremely kryptonite, red flag and other MPV with a strong sense of design, so this year's MPV market was once optimistic. In the sales ranking, Wuling Hongguang and Buick GL8 still hold the top two positions, although the Buick GL8 is still the top seller in the MPV market, but compared with the monthly sales of 9,090 units in February, sales this month have dropped significantly. Toyota Saina, which was initially questioned by various price increases, has caught up.
When Toyota Xena was just listed, it was complained about because of the price increase, but now consumers have become more rational, and there are alternative and strong product MPV models on the surface, and it is difficult for Sai Na to continue the high-price strategy of the previous generation of parallel imports, so many dealers have no longer increased the price, and the time to wait for the car will not be long. As a result, Xena's sales showed a steady increase, from 4,120 units in February to 6,444 units in March.
06
Luxury brands: The BBA still accounts for three times the list giant/Model Y sales
Luxury car retail sales in March were 230,000 units, down 14% year-on-year and up 43% month-on-month. Retail sales of luxury cars in early March were significantly stronger than the previous month, and in the later period, with the changes in the epidemic prevention and control situation in the main sales areas, they failed to continue the february trend. Among them, among the top 10 models in high-end car retail sales, the top six are familiar with the BBA classic car series, but the sales of up to 9 cars have shown a year-on-year downward trend, and the sales of 8 cars have declined year-on-year, which is more than 20%, the most obvious is the BMW 3 series, with single-month retail sales of 8519 units, a year-on-year decline of 51.0%, mainly due to the impact of the epidemic, production capacity has been greatly limited.
Mercedes-Benz E-Class sales reached 12,797 units, and despite a certain year-on-year decline (7.2%), it is still the highest-selling model in this list. However, the BMW 5 Series is also close behind, with a gap of only 756 vehicles. In addition, in the first quarter, the BMW 5 Series still occupied the position of the champion of high-end car sales, and the mid-term revamp can still get more consumers' favor in the same level with excellent word-of-mouth and good product strength.
In addition, in March, the Audi A4L and A6L ranked third and fourth respectively in the sales list, of which the audi A6L single-month retail sales of 9454 units, ranking fourth. Compared with the same period last year, it fell by 36.8%; A4L also achieved sales of more than 10,000. The downward trend in sales of these two audi models has begun to narrow, and the sales of these two models are expected to increase significantly in the future as the impact of the epidemic and the lack of core problems weaken.
In the second- and third-tier camp of high-end cars, the sales of Volvo S90 were only 2358 units, down 35% year-on-year, and the main reasons for the obsolescence of models, the increase in quality problems and the decline in word of mouth were its main reasons. In addition, the Hongqi H9 also suffered from the impact of the epidemic in March, with sales of only 1971 units, down 31.3% year-on-year. The Cadillac CT6 sold only 1,034 units in March, down 46.2% year-on-year, while the Jaguar XFL once again entered the top ten in terms of sales, although it was up 20.1% year-on-year, but the figure of 692 vehicles was still very thin.
In the field of high-end SUVs, the Model Y won with a score of 39,730 units, and even tripled the second-place Mercedes-Benz GLC, and the reasons for the surge in sales have been mentioned above. It is worth noting that due to the sharp rise in the price of some raw materials and the shortage of global supply chains, these two models have also announced price increases in the near future, and other luxury brands may also follow up with price adjustments.
07
Edit the review
High oil prices have become a problem that just need to buy a car, and although there has been a slight decline recently, it is still difficult to guarantee stability. In addition to pure trams, hybrids are also one of the solutions, with the wholesale number of ordinary hybrid passenger cars in March 74,625 units, up 62% year-on-year and 32% month-on-month. Among them, Toyota has 44610 vehicles, Honda 22990 vehicles, Great Wall Motors 2602 vehicles, GAC Motor 1792 passenger cars, Geely Automobile 1239 vehicles, Dongfeng Nissan 1184 vehicles, and hybrid has gradually become a new hot spot. It is expected that independent brands will move frequently this year, such as the launch of several blockbuster products by new forces, BYD's "car sea tactics", etc., what variables will appear in the cruel and fierce automobile market at that time?
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