Recently, EV SALES/EV VOLUMES released the latest global new energy passenger car sales data, AND ACHIEVed an outstanding global sales of 87,906 units in February 2022. Coincidentally, in the domestic passenger car market data released by the Association of Passenger Vehicles in March, BYD, which sold 104338 new cars, became China's first new energy passenger car brand with monthly sales of "100,000+".
In terms of specific sales, Song PLUS DM-i, Qin PLUS DM-i, Tang DM, Dolphin and Han EV have all performed well and become the star models in BYD's product sequence.
From the macro perspective of the automotive industry, the domestic passenger car market has shown a saturated stock trend: in March, the domestic market passenger car sales were 1.814 million units, down 1.6% year-on-year, and the overall stability was difficult to produce a large explosive growth. However, the industry is also in a period of macro transformation, and new energy vehicles are accelerating the replacement of pure fuel vehicles - of the total sales of these 1.814 million units, new energy vehicles account for 455,000 units, up 122.4% year-on-year. In the saturated market, the surge in sales of new energy vehicles has undoubtedly squeezed out the sales of pure fuel vehicles; and with the continuous advancement of industry transformation, the penetration of new energy vehicles will also intensify, and today's "new peak" is likely to be "halfway up the mountain" in a year.
As a representative of domestic new energy passenger car companies, BYD also officially announced the complete suspension of pure fuel models and specialized in the research and development of new energy vehicles. For the current "fast digestion" situation in the automotive market, BYD, as a veteran car company, has rapidly iterated on the product layout of new energy models by virtue of its deep technical accumulation and research and development strength.
On April 10, the Han family of four new cars officially launched, this medium and large administrative sedan family covers the price range of 215,800 yuan - 329,800 yuan, equipped with EV, DM-i and DM-p three sets of powertrains; compact class sedan destroyer 05 was also officially launched on March 17, all equipped with DM-i super hybrid assembly; and in the face of the growing domestic home MPV segment, BYD also has a newly released Song MAX DM-i. With a large number of new car listings, coupled with the existing massive product lines such as "Dynasty" and "Ocean Network", BYD's new energy vehicle product series can be described as covering every family car segment below 350,000.
As a car company with the ability to self-develop the core technology of new energy vehicles, BYD has long become a core component supplier in the industry, and a large number of competitors can only look back. Sufficient technical reserves fall on their own models to have a strong performance, performance endurance two hands - Han DM-p 3.7s zero hundred acceleration and 5.2L power loss fuel consumption, and Han DM-i 4.2L power loss fuel consumption and 1300km comprehensive endurance, can be called the new height of medium and large cars; compact destroyer 05 and MPV Song MAX DM-i, but also with the efficient performance of DM-i hybrid assembly, have achieved a cruising range of more than 1000km.
Considering that the energy replenishment efficiency of pure electric models is difficult to make a leap forward in the short term, the future new energy vehicle market will most likely be in the mode of "pure electric vehicle + hybrid vehicle coexistence" for a long time. In this situation, BYD relies on a set of DM-i hybrid assembly "one trick to eat all over the world", with a high thermal efficiency fuel engine, EHS electromix system, and a dedicated blade battery, no matter which level, which product form, can "indiscriminately" achieve more than 1000km cruising range and ultra-low power loss fuel consumption.
Such technical strength and product performance are the necessary basis for BYD to accumulate and achieve such "horrible" sales data. The han family of powerful cars, the compact and rare plug-in hybrid product destroyer 05 and the Song MAX DM-i, which aims at the emerging residential MPV market, have made their own features in the current important market segments.
With sufficient technology, rapid iteration and accurate positioning, BYD's current sales performance is no accident; and these outstanding products will certainly help BYD make greater breakthroughs in the future new energy vehicle market.