Text / Kong Luan
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Recently, BYD announced that it will stop the production of fuel vehicles from March, focusing on pure electric EV and hybrid DM products. BYD also said that it will continue to provide perfect service and after-sales guarantee for existing fuel vehicle customers, as well as the supply of spare parts throughout the life cycle.
Although many car companies around the world have proposed a "ban on combustion" timetable in the past few years, they have also announced the approximate time of stopping production or stopping the sale of fuel vehicles. A few years have passed, but the Chinese car company BYD has taken the lead in this step.
The "no-burn" timetable has become a hot topic in the global automotive industry in the past few years, and Volkswagen, Audi, Honda, Volvo, Renault, etc. have all set a timetable with a solid statement............ Why did this happen to Chinese car companies first, and why ISD?
If you look at BYD's own development trend, product sales structure and technical background, understanding of new energy vehicle policies and forward-looking layout, BYD is one step ahead, which is due to strength.
The new energy industry has led the Chinese auto market
Since its inception, BYD's head Wang Chuanfu has been far-sighted, firmly developing alternative energy vehicles, walking on multiple legs, and gradually developing into a leading new energy vehicle producer and seller in China and even the world.
As of March this year, BYD's sales of new energy vehicles have reached 1.79 million units, which is also a global scale. In March this year, sales exceeded 100,000 units, with a year-on-year growth rate of 300+%.
Relying on new energy vehicles alone, BYD has led the Chinese car companies, surpassing Geely, Great Wall and Changan, which have been at the forefront of sales in the past few years, and also surpassing a number of joint ventures, and the strength PK has long occupied the sales list of The Chinese car market.
Looking at the specific sales structure, IND 104338 sales in March, of which 53,664 EV pure electric vehicles were sold and DM plug-in hybrid sales were 50,674 vehicles. With the balanced market performance of the two major markets of EV/DM, new energy products exceeded 100,000 units in March, so what is the need to continue to do fuel vehicles?
China's new energy vehicle market in full swing also brings confidence to manufacturers, a number of new creations or new car-making forces have cut into the new energy vehicle market, they can not only survive, but also high-end products emerge in an endless stream, forcing back some joint venture products, the average price is often higher than the joint venture products, consumers are very recognized by The new energy vehicles of Chinese brands, so that the international car industry laments the rise of Chinese cars, which also shows the huge potential of China's new energy market.
BYD Han interior
China's new energy market has great inclusiveness, and the potential is beginning to be released. From 2021 onwards, new energy vehicles ushered in explosive growth, from less than 1% penetration rate to now 18% share, car purchase is to change electric vehicles or hybrid vehicles, has become the Chinese people's car purchase can not get around the choice.
Consumers' acceptance of new energy vehicles has rapidly improved conversion. Behind this, the benefits of new energy vehicles such as convenient licensing, low fuel consumption or zero fuel consumption, driving comfort experience, and convenient charging are actually experienced by consumers - gasoline and diesel are replaced after all, why not enjoy the benefits early?
When it comes to new energy, it is impossible to avoid "BYD"
Since the beginning of this year, THE popularity of BYD's sales has also become a phenomenon, and many people do not understand why in so many new energy vehicle companies competing, BYD can be hot to the extent that from the second half of last year to this year, the growth rate of more than 300% or even more than 400% in a single month has been repeatedly increased? Why is BYD's EV/DM product so popular when the competition in the car market is fierce?
In the final analysis, it is still excellent technology, take BYD's proud DM-i super hybrid technology, in the current too many companies scrambling to be the first hybrid products, BYD's DM hybrid products can reach more than 50,000 vehicles in a single month, which has occupied half of the country, equivalent to the hybrid sales of many car companies for half a year or even a year, and including Tang DM, Han DM These "high price" products priced at 200,000 yuan + are also selling well.
BYD EV and DM sales structure for March 2022
The media should observe the fact that in May last year, BYD's hybrid product sales only exceeded 12,970 vehicles, and in the second half of last year, DM products broke out, and the single month repeatedly increased by 400% year-on-year, and this stage is when many car companies gradually put into production hybrid products. In other words, the more fierce the competition, the more the super hybrid DM-i shines.
This shows that BYD's super hybrid DM-i shows its strength in competing with more products, and the advantages of DM-i are more and more understood by consumers. It fully combines the advantages of fuel vehicles and electric vehicles, does not change the use habits of consumers, can completely replace the traditional fuel vehicles in function, through technological innovation, to achieve ultra-low fuel consumption, to complete the replacement of fuel vehicles.
DM-i models are often matched with BYD's efficient Xiaoyun plug-in hybrid special engine, which can be freely switched between the three working modes of range + hybrid + gasoline engine direct drive, automatically select the most efficient mode of operation, and squeeze every drop of fuel as much as possible.
Take Song PLUS DM-i as an example, 0-100km/h acceleration time is 7.9 seconds, which is equivalent to the same level of fuel SUV of 2.0T, the actual fuel consumption is only about half of the same level, the same power level of fuel vehicles, and in the state of rapid acceleration, DM-i motor and gasoline engine work together, DM-i system no longer needs the traditional multi-gear transmission, but adopts a similar electric vehicle deceleration structure, no setback, more smooth, but also more reliable.
Even so, the price of DM-i hybrid products is basically the same as that of fuel vehicles, such as Song PLUSDM-i as a compact SUV, the starting price is 146,800 yuan, can consumption not buy? BYD's slogan of "subverting fuel vehicles" is based on the comparison experience of consumers' personal cars.
In addition, BYD's EV products also occupy half of the country, but also very distinctive, limited to space, will not be repeated, interested consumers can go to the store test drive experience.
Nearly 30 years of layout, the strategy is firmly determined "new energy"
WANG Chuanfu, the head of BYD
BYD's product sequence is not the longest, can surpass a number of new car-making forces, new energy fuel vehicles have both joint ventures and independent brands, directly approaching the products, brands rich in the volume of the huge north and south Volkswagen, is BYD for many years firmly take the road of new energy vehicle development, nearly 30 years of technology accumulation, industrial chain self-determination, product quality and reliability and other aspects of long-term layout, experience, experience in the market test and obtain a good reputation. When it comes to new energy vehicles, "BYD" is already a existence that cannot be ignored, just like a label.
BYD was established in 1995, has been nearly 30 years, by doing batteries to start, many people rely on BYD cars, but also with the trust in its batteries are inseparable, now BYD's "blade battery" is "safe and reliable" label. As early as 2003, BYD was the world's second largest rechargeable battery manufacturer, with businesses in the new energy industry, electronics, automobile manufacturing, rail transit and other fields.
Blade battery
In 2003, BYD entered the automotive industry, with years of technical support in the field of new energy, the head of Wang Chuanfu has a far-sighted vision, giving priority to the strategy of firmly developing new energy vehicles and forward-looking layout. At that time, many automobile companies were still enjoying high profits on traditional gasoline vehicles with high growth in the car market.
At the 2004 Beijing Auto Show, BYD brought a pure electric concept car called ET, at this time gasoline car competition is not fierce, let alone electric vehicles; in 2007, BYD F6 off-line ceremony, Wang Chuanfu said: "The future of the world is hybrid and electric vehicles, not gasoline vehicles." You know, 2007 is the Chinese car market began to blow out, the gasoline car market grew rapidly, many joint ventures have just settled to launch new products in the era; in 2009, BYD's first generation of DM model F3DM was launched, laying the foundation for the DM-i super hybrid that is now shining.
Looking back now, wang Chuanfu was so visiony, and how valuable his forward-looking layout was to take new energy vehicles at that time.
BYD F3DM
At that time, many people ridiculed BYD for doing new energy vehicles with a small market, and Wang Chuanfu was not moved, because he saw the future of new energy vehicles twenty years ago. To be honest, it was very human to have such a vision and perseverance in that era.
Technological self-determination, breaking foreign monopolies
Why does BYD stand out in the "chip famine" and the chaotic war of new energy vehicles? It also lies in the accumulation of technology and self-determination of the industrial chain, becoming a leading enterprise in the core technology of batteries, motors, electronic control and charging facilities in China, especially in terms of electronic control, the IGBT4.0 chip developed by BYD has completely independent intellectual property rights, breaking the monopoly of foreign technology.
When it comes to breaking the monopoly, China's auto industry has been subject to people since its inception, not to mention the current chip shortage, that is, in the 50s of the last century, China's car manufacturing is still facing the neck of oil being stuck, and the development of new energy vehicles is mainly to solve this problem. But in our country, there are almost no cobalt resources, and there are very few nickel resources, and China cannot go back, jumping from one pit to another, always subject to people. Therefore, BYD firmly does lithium iron phosphate batteries and solves the problem from the root. The launch of blade batteries in 2020, through the industry's most demanding experiments, not only has reassuring safety, but also solves the problem of rare metals such as nickel and cobalt.
Therefore, the reason why Chinese car companies represented by BYD can rise is because they have mastered the technology of the new energy vehicle industry chain.
BYD's technical strength in the new energy vehicle industry chain has made the world's top car companies such as Toyota also look at joint venture research and development. The situation that was previously subject to people no longer exists, ANDD's electric buses are free to travel on the streets of developed countries including Japan, Western Europe, Northern Europe, the United States and so on, leading Chinese brands to the world stage.
BYD's new energy technology is open, and the platform developed is shared, such as the e platform is 3.0, including blade batteries. And with Toyota set up a joint venture company to develop new energy vehicles, for many years determined to take the road of new energy vehicles, not moved by the outside world, a lot of investment in the field of technical research and technology, financial resources, with technical advantages "hard power", BYD finally with "technical strength" C out of the circle.
In the past few decades, green, new energy, carbon neutrality, etc., are the new economic forms advocated by the state, BYD adheres to the road of new energy vehicles, and has become a real practitioner of energy conservation and emission reduction. The suspension of fuel vehicles, around the national "double carbon" strategic goal, adhere to the new development concept of "innovation" and "green", with the power of scientific and technological innovation, leading the transformation of the automotive industry; with a green and low-carbon cycle, to promote the sustainable development of society... It is also an example.
Final words:
As the head of BYD, Wang Chuanfu, at this moment to stop production of fuel vehicles, I think he is not impulsive, nor did he see BYD's new energy vehicle sales exceed 100,000 units in March and immediately made a decision based on the observation of market trends, BASED's development trend, and the comprehensive comparison of national policy orientation.
At present, the Conflict between Russia and Ukraine, the international energy price is soaring, and China's automobile fuel has also risen sharply, such as Beijing No. 95 gasoline, which recently reached 9.3 yuan and almost wants to run to 10 yuan / L. New energy vehicles have become a national strategic need, this trend is becoming more and more clear, and BYD's suspension of fuel vehicles has once again played a benchmarking role as the leader of new energy vehicles.
Note: The picture comes from "Car Market Pei Chat", manufacturers
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