What is Cultural Creation? Literally, culture + creativity is a relatively intuitive understanding.
The concept of cultural creativity has been proposed since the United Kingdom, and many countries and regions have also proposed related concepts, mainly focusing on the copyright industry, cultural industry, leisure industry, experience economy, attention economy and so on. In general, the understanding of major countries and regions in the world is divided into three types - the "copyright type" represented by the United States, the "creative type" represented by the United Kingdom, and the "cultural type" represented by China and South Korea. According to UNESCO's criteria, cultural and creative industries include three contents: cultural products, cultural services and smart products.
From the perspective of industry development, although the definition of cultural creativity is different, creativity needs to be emphasized and has become the consensus of the industry.
So, which groups are doing cultural creation?
In recent years, the example that is active in the public eye is the museum plus cultural creation, which also makes many people think of museums when they mention cultural creativity. Driven by the "example" of the Forbidden City, the museum is changing the image of the past high and cold, and has successively embarked on the road of "social media + e-commerce" and "variety show + e-commerce", and a variety of "popular fried chicken" projects have emerged in cultural and creative aspects.
For example, the Cultural and Creative Experience Hall of the Guangdong Provincial Museum, which was officially opened in the No. 2 Terminal Area of Guangzhou Baiyun Airport in 2018, as a museum experience hall of the airport, in addition to selling more than 500 cultural and creative products, has also introduced many Guangdong intangible cultural heritage experience projects.
The Jinbao Daku cartoon image IP platform has also launched a series of cartoon image IP related to the museum, among which the cartoon image derivative works of a series of cultural relics in the museum collection, such as Lu Juren and Jin Xiaolai, have been well received.
Of course, for an "outlet" industry, the current creative field is not only cultural institutions, here there is a diversified, cross-border integration of the composition. Creativity makes life interesting, and culture subtly enters people's hearts.
In this way, cultural creativity is not only tape, dolls, and water cups, it can be a physical embodiment, or an environmental atmosphere, with a variety of possibilities to play.
Recently, when it comes to cultural institutions and cultural creation, the eye-catching news is that on the evening of April 2, the "Jingxi Lantern Hua - Public Welfare Auction of The Restoration of the Palace Palace Lanterns" was held in the Qianqing Palace Square of the Palace Museum. As an important live-action exhibit of the Forbidden City's "Celebrating the New Year - Celebrating the New Year in the Forbidden City", this group of heavenly lanterns (one pair) and palace lamps (five pairs) restorations are restored and produced according to the research results of the Forbidden City's archival collection. Seven pairs of cultural and creative works held by China Guardian won 20.05 million yuan and were used for education and culture in poor areas.
At present, the provinces with active capital flows in the cultural and creative industry are indispensable to Zhejiang in the first lineup. Statistics show that by the end of 2017, the total output value of the province's cultural and related characteristic industries has exceeded one trillion yuan. One of them, for example, is Yiwu, which has a small commodity market. It is reported that the city is building a "small commodity creative capital" as the key point of market development and economic transformation. To this end, the Yiwu market and universities implement integration, the two sides docking, so that Yiwu small commodities to open a new trend of creative design.
Spring is the season for cherry blossom viewing. In Beijing, Yuyuantan Park is undoubtedly a good place to enjoy cherry blossoms. At the 31st cherry blossom cultural activity in Beijing Yuyuantan Park with the theme of "Flowers and Branches And Fan Dance Spring" this year, the cultural and creative products with cherry blossoms as elements are very eye-catching. According to data, at the beginning of this year, the income of cultural and creative products in Beijing's parks achieved a "blowout", and the income in the first two months was 22.35 million yuan, up 749% year-on-year, reaching half of last year's total income.
Not long ago, cartoon pandas appeared in the Panda Cultural and Creative Block in Xiaotong Lane, Qingyang District, Chengdu, which caused citizens to take photos with them. According to reports, these cartoon pandas will be stationed in this alley. It is worth mentioning that statistics show that in Chengdu, which is now positioned as an important cultural and creative city, the female users who pay attention to cultural creativity are significantly greater than those of men, and the big data shows that "they are women between the ages of 24 and 30". This means that in Chengdu, "post-90s" women have gradually become the main force of entrepreneurship in the cultural and creative industry.
