On April 11, the Association released March data for the domestic auto market, showing that wholesale sales of new energy passenger cars reached 455,000 units in March, while retail sales also reached 445,000 units. It is worth noting that the domestic retail penetration rate of new energy vehicles in March has reached 28.2%, and only 21.8% in February, an increase of 7 points from the previous month, showing that the market volume of new energy vehicles is still growing rapidly.
In addition, the penetration rate of independent brand new energy vehicles has reached 46%, and the penetration rate of luxury new energy vehicles has reached 32%, while the penetration rate of mainstream joint venture brand new energy vehicles is only 4.3%. This means that, on the one hand, domestic new energy vehicle consumers prefer independent brands; on the other hand, whether in the ordinary family car or luxury car market, the new car-making forces represented by Weilai Xiaopeng and so on have broken the domination of foreign brands on the market in the new energy market, and in terms of delivery and user reputation, independent brands have been recognized by consumers.
Among them, in the high-end new energy market, Weilai is indeed sitting on the head step by step. According to the data, in 2021, among all fuel and electric SUVs with more than 350,000 yuan in Shanghai, NIO's market share reached 23%, ranking first in overall sales, surpassing luxury brands such as Mercedes-Benz, BMW, Audi and Porsche.
In addition, according to the data of the research agency Jielan Road, in 2021, the high-end market share of more than 300,000 yuan in the domestic new energy vehicle market will account for about 10%, the main brand is Weilai, followed by Tesla, which accounts for more than 70% of the market sales of the subdivision price segment, and on behalf of the model, Weilai's three models on sale ES6/EC6/ES8 are all on the list, which is enough to show its market competitiveness.
In fact, for Weilai users, the owner service is also a very satisfactory aspect for them, on the one hand, because Weilai adheres to the original intention of the user enterprise, on the other hand, it is also the result of Weilai's active efforts in electric vehicle replenishment and after-sales. In particular, NIO Power's construction in the energy replenishment network, as of the end of March, WEIlai has laid out 884 substations in China, 7880 supercharge piles, not only the number of substations ranks first in China, even the number of charging piles and charging stations has exceeded many new power brands. In 2022, with the successive delivery of many new cars from NIO, sales are expected to continue to rise.