22/04/12
Lead
The Great Wall got rid of the brief haze of February, but it also had to answer the mandatory question of all car companies - the supply chain under the epidemic.
Author 丨 Ma Xifeng
Responsible editor 丨 Du Yuxin
Edit 丨 Chic
After the downturn in February, the Great Wall's production and sales data in March barely returned to the passing line in its heart, opening up the pattern and boosting morale in the harsh supply chain environment.
On April 10, Great Wall Motor released its production and sales data for March 2022.
In March, Great Wall Motor sold 100,930 new vehicles, a 43% increase from the previous month, but still down 8.86% compared with the same period. It can be said that it was a short period of Spring Festival trough, and the Great Wall temporarily overcame the impact of many factors such as bosch ESP supply shortage.
However, at present, the Great Wall challenge is still the same, affected by the epidemic in Shanghai, Jiangsu, Jilin and other places, many parts suppliers of Great Wall Motors have been affected, resulting in limited factory production capacity.
More eye-catching is the Great Wall in March overseas sales of 10,535 vehicles, an increase of 30.8% year-on-year, in the first quarter of this year, Great Wall Motors accumulated sales of 283,500 vehicles, overseas cumulative sales of 29,322 vehicles, at the same time, the Great Wall is actively preparing to pure electric, oil-electric hybrid, plug-in hybrid and other new energy models landed in overseas markets, which is an important step for the Great Wall to open the pattern.
Among them, the proportion of models built by Great Wall Motors based on the three major technology brands of lemon, tank and coffee intelligence has reached 70.4%, and the proportion of intelligent models has reached 84.5%. This year, Great Wall Motor's plan is to continue to exert efforts in the category market and promote the brand to continue to rise with more high-value and intelligent products.
By brand, the first is the Haval brand sales of 54,534 units in March, down 18.83% year-on-year. Among them, the sales of the Haval H6 and Haval Big Dog, known as the "National God Car", have experienced different degrees of rebound, with monthly sales of 21,633 vehicles and 9,313 vehicles respectively; while the monthly sales of Haval Divine Beast, which carries the dream of Haval's high-end, have not changed much and remain at 4,598 units. The Haval H6 relies on a high degree of adaptability to the Chinese market, making the report card still stable.
The Euler brand sold 14,264 units in March, up from 9.31% year-on-year. Under the influence of multiple factors such as "core changing doors", price increases, and black and white cats stopping receiving orders, Euler's high growth rate is no longer there. Fortunately, Euler Good Cat still occupies a place in the "rising" new energy market, with monthly sales of 6,374 vehicles, and cumulative sales of 19,460 vehicles from January to March, barely maintaining the situation.
However, moving to the high-end and opening up the waist market is also The current strategic direction of Euler. In 2022, Euler Ballet Cat, Euler Lightning Cat, EulerPunk Cat and other personalized experts are ready to go, and crossing the market and brand shackles of small cars is Euler's unshirkable brand mission, and it is also the mainstream development trend of new energy models.
Weipai sold 4,755 vehicles in March, and Weipai's cumulative sales of 14,285 vehicles from January to March this year have achieved steady growth after a difficult rebranding period and product iteration. In addition, the latte DHT, as the star model of the Wei brand coffee series, has continued to sell 2,576 units in March, an increase of 8% month-on-month.
As the integrator of smart DHT and coffee intelligence, although the sales of mocha DHT-PHEV in March are only more than 500 vehicles, it at least shows that with the high-end intelligent driving of the full-stack self-development as a gimmick, the 204-kilometer ultra-long pure electric endurance is the product highlight. Wei Pai is likely to impact the high-end new energy market of more than 300,000 yuan, but it is still in the stage of opening up the pattern.
Tank brand sales of 8,922 units in March, star product Tank 300 sales increased 38% month-on-month.
The first batch of vehicles of the medium and large commercial luxury SUV tank 500, which was officially launched in March, is expected to start delivery in mid-to-late April.
As the first product of the tank brand business luxury series, the tank 500 opens a new category market with the brand proposition of iron man tenderness, and breaks the "import monopoly" of large-displacement off-road SUVs with hard core strength, but whether it can adapt to China's appetite depends on the follow-up performance.
What is particularly worrying is that now the recurrence of the national epidemic has affected a number of suppliers, resulting in limited factory production capacity, and now the tank 300 and tank 500 that are now online at the same time, the production capacity pressure will undoubtedly be further intensified, how to release production capacity as soon as possible, coordinate production scheduling, how to fully tap the value depth of the tank brand again, and continue to develop new products, which is also an urgent problem for tanks to be solved.
The well-deserved "pin crown" Great Wall pickup truck sold 18,455 units in March, of which the Great Wall Gun sold 14,500 units, an increase of 70.4% month-on-month, and won the first pickup truck sales.
On March 22, another global product of the Great Wall Cannon, the fashion commercial pickup truck King Kong Gun, was launched. The new car has two kinds of gasoline and diesel power, two-wheel drive, four-wheel drive and many different versions, gasoline models from 88,800 yuan, diesel models from 95,800 yuan. Selectivity has increased and audience inclusion has become greater.
Of course, the sales volume of the Great Wall is so eye-catching, of course, it is inseparable from the expansion of overseas markets, a variety of models are unveiled overseas, and there will be a number of global models going to sea soon, which has laid the foundation for the great wall's global market.
This year, Great Wall Motors will continue to exert efforts in the Thai market, launching a number of new energy models, while expanding and improving sales and charging service outlets. At the 43rd Bangkok International Auto Show in Thailand at the end of March and the beginning of April, Great Wall Motors took the stage with mature vehicles such as haval H6 HEV, Haval H6 PHEV, HAVAL JOLION HEV, Euler Good Cat, etc., and exhibited the Euler Good Cat GT and Tank 300 HEV concept car for the first time in the Thai market.
In the South African market, Great Wall Motors also blossomed at many points, and relevant data statistics show that in 2021, Great Wall Motors sold nearly 20,000 vehicles in the South African market, an increase of 106% year-on-year, a record high.
In addition, according to the latest data of the South African Association of Automobile Manufacturers, in the first two months of 2022, Great Wall Motor's third-generation Haval H6 had a market share of up to 15% in the South African compact SUV segment, always maintaining the first sales volume in the local market segment.
Judging from the sales volume in March, the Great Wall got rid of the brief haze of February, but it will face the mandatory question of all car companies - the supply chain under the epidemic. From the perspective of the Great Wall's new car launch plan, the Great Wall's high-end strategy will blossom everywhere this year, and the multi-category product layout is also the concept of only fast and not broken, and the rapid product iteration will drive sales faster. The overseas market is the key to the Great Wall's opening pattern, and finding the market to quickly "land in different places" mature products is also a key step in the expansion of the Great Wall's territory.
Ma Xi Feng
A merry heart goes all the way.
Everything went smoothly.