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Speed Depth Attitude
Introduction |
2021/12/15
The recall is a good thing for consumers, but for the Volkswagen Group's loudest brand, Porsche's road to electrification is also too difficult.
Author 丨 Ma Xifeng
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
The Porsche Taycan pure electric car ushered in its fifth recall of the year in the final month of 2021.
In recent years, Porsche has also been changing with the wave of electrification, and high hopes have been placed. Remember when the pure electric car Taycan came out, many people thought that this meant that Taycan really achieved a short connection with tesla Model S, thinking that Porsche could seize a place in the electric luxury car market.
But in less than two years, Porsche has not been able to withstand the test on the road to electrification, and in April, June, July and October this year, it was recalled because of problems with the lock nut, the right lower right arm of the front axle, the electronic control software and the double flashing lights.
This is not the end of it, recently, the Porsche Taycan was recalled again. Porsche (China) Automotive Sales Co., Ltd. has also filed a recall plan with the State Administration for Market Regulation. It is planned to recall some imported 2020-2021 Taycan series pure electric vehicles produced between June 18, 2020 and November 10, 2020 from December 10, 2021, for a total of 19 units.
The reason for this recall is an old problem, in the previous recall, there was a screw connection between the control arm on the rear axle and the rear axle, the wheel bearing housing may not meet the specified tightening requirements. Loose threaded connections can cause relative displacement of suspension components and abnormal noise when the vehicle is moving. If the threaded connection fails, it will lead to sudden driving instability, affect the handling of the vehicle, increase the risk of accidents in the vehicle, and there are potential safety hazards.
Earlier, Porsche Taycan is also in the midst of negative public opinion, a source working at porsche headquarters in Zuffenhausen, Germany, said that in all the pure electric sports car Taycan delivered by Porsche, nearly 60% of the serious battery management defects, especially the Taycan used 800V high-voltage car charger is not well controlled enough to control the charging process, some batteries may overheat, or even overcharge, with certain safety risks.
However, as of now, Porsche has not recalled the affected vehicles. Porsche also responded that it had checked with the research and development department, and these claims lacked basis.
Coincidentally, the safety of the Porsche Taycan has also been closely watched by regulators in the United States, and the US regulator NHTSA has noticed 9 complaints about The Taycan owner at the beginning of this year and launched a preliminary investigation into the Taycan, believing that the car's 12V battery will have a sudden discharge, which may cause the vehicle to stop suddenly. Porsche then recalled 43,000 Taycans to the store for repairs.
Porsche was once a long-established high-performance car brand that combines beauty and talent. For sports cars, the "Porsche" brand has become synonymous with high-end and classic. Many people are fascinated by the beautiful streamlined shape and excellent driving experience.
In China's sports car civilization, Porsche not only brings a little light, but also makes more sports car dreams easy to achieve. The Porsche brand has also declared that when it is revised and changed, it will never change for the sake of change, and it must be able to change decisively when it can become better, more beautiful, and more able to withstand the test.
Porsche not only has the 718, Cayenne, 911 these popular cars, a thermal knowledge of electric vehicles, the world's first pure electric drive car Lohner - Porsche was created by Ferdinand Porsche designed at the 1900 World Exposition in Paris. It is driven by two front wheel hub motors, the carriage frame, a single charge can travel 50 kilometers, the maximum speed of 50 km / h.
For better power, Ferdinand Porsche quickly improved the design of the electric car, adding a set of in-wheel motors to the rear wheels, propelling the vehicle forward with four-wheel motors, and introducing a four-wheel braking system for the first time. It was also the world's first car to have a four-wheel drive system.
From the stunning Lohner Porsche in 1900 to the much-anticipated Taycan in 2019, the electric gene has never been absent in the world's glorious journey of luxury sports car manufacturers.
The recall is a good thing for consumers, but for the Volkswagen Group's loudest brand, Porsche's road to electrification is also too difficult. But the frequent recalls consume everyone's tolerance of the brand, and consume the glorious history of the Porsche brand. Unlike Tesla's way of promoting important attributes to the extreme, Porsche still insists on relying on the endorsement of the brand established in the era of fuel vehicles even in the era of electrification.
This is actually a common way for many traditional car companies to transform, but it also means that the trial and error rate of old car companies is limited. The new field of electrification will give newcomers a certain fault tolerance rate, but traditional brands such as Porsche cannot withstand frequent recalls. The once strong brand endorsement will become the biggest burden for them to enter electrification, and the brand's reaction is also unbearable.
Porsche once declared that it must be able to change decisively when it can become better, more beautiful, and more tested. Now, the proclamation should be changed to: Every change must be better, more beautiful, more tested.
| Ma Xifeng |
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