At the end of last month, the BMW X5 that made a lot of consumers think about finally ushered in the official listing, and when everyone thought that they would enjoy the benefits after domestic production, it was surprising that the domestic BMW X5 did not bring sincerity to consumers in the domestic market, it not only reduced the price reduction, but even took advantage of the situation to increase the price.
BMW used the usual trick to reduce the price and reduce the match
Domestic BMW X5 before the listing, has been from 558,000 yuan, but look at the price after the listing now, the press conference wrote 605,000 yuan, this price really caught consumers off guard, but the idea is that it is BMW X5, is the domestic market large SUV sales crown, endured, but even so, BMW's "arrogant" nature still has not converged, continue to implement its own new concept - price reduction.
According to official data, 2.0T domestic is 20 horsepower less than imports, 3.0T domestic is 7 horsepower less than imports, and at the same time, it is affected by its 100 km acceleration, 2.0T domestic acceleration is 0.4S slower than imported 100 km, 3.0T domestic is 0.5S slower than imported 100 km, in addition, the seat it is also directly leather imitation leather. The only advantage is that the BMW X5 after the domestic production has lengthened its wheelbase, enriched the rear space, and improved the comfort of the rear seat to a certain extent. For the domestic BMW X5 with this advantage, domestic consumers are also turning a blind eye to its price reduction and allocation reduction, after all, it has still gained benefits, but it is not known that the reaction of consumers will only make the domestic BMW X5 "intensify".
Raise the price to pick up the car early, and if you don't add it, you will wait
Recently, there have been a large number of remarks about the domestic BMW X5 price increase on the Internet, for this reason, according to a car emperor in-depth investigation of Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou, Shenyang, Zhengzhou 7 cities show that they have implemented a price increase strategy for the domestic BMW X5, of which Beijing, Zhengzhou and Shenyang plus the most outrageous, 30,000 to 60,000 yuan, in order to facilitate everyone to read, I list them one by one.
Zhengzhou needs to increase the price by 30,000 to 60,000 yuan
Shenyang and Beijing need to increase the price by 30,000 to 50,000 yuan
Shanghai needs to increase the price by 20,000 to 35,000 yuan
Hangzhou needs to increase the price by 20,000 to 30,000 yuan
Shenzhen and Guangzhou need to increase the price by 10,000-30,000 yuan
Although the above cities have different price increase rules, but basically all the same, either direct payment of cash, or decoration packages and maintenance, especially outrageous, a BMW 4S store in Chaoyang District, Beijing, only accepts cash forms, and 2.0T models and 3.0T models have been clearly marked price processing, 2.0T plus 30,000, 3.0T plus 50,000. After the money is in place, it can meet the needs of consumers to pick up the car at the end of April, if you want to not increase the price enough, then wait for yourself! So in the end, where does the domestic BMW X5 come from, daring to touch the bottom line of consumers again and again?
Imported BMW X5 sales are high, and the popularity is proud
From last year's imported luxury brand SUV sales rankings, the domestic BMW X5 to 50217 vehicles occupied the position of sales champion, it can be seen how popular the imported BMW X5 is in the country, perhaps it is precisely because of the blessing of this achievement, BMW began to drift in the country, but for BMW such a practice, perhaps Toyota Saina will become its predecessor, and for BMW this luxury brand, its actions will actually pull down its brand image, creating a bad impression on consumers, Moreover, the entry of domestic BMW X5 into the market, which means that the imported BMW X5 will gradually fade out of the consumer's vision, then many manufacturers in order to clear the warehouse, will definitely import BMW X5 promotion processing, a Chongqing netizen calculated such an account, domestic BMW X5 3.0T plus 20,000, import the same version of the discount of 30,000 yuan, after the price reduction of the imported BMW X5 and the price increase after the domestic BMW X5, the price difference is almost the same. So why don't I just go and buy an imported BMW X5?
Write at the end
In this way, the imported BMW X5 has formed a competitive relationship with the domestic BMW X5, but with the passage of time, the imported BMW X5 will gradually withdraw from the market (so it is recommended that everyone wants to buy BMW X5 friends, it is best to compare the current 4S stores, the price of imported BMW X5 and domestic BMW X5, and then make up your mind), at that time, the domestic BMW X5 ushered in the real home, but if the domestic BMW X5 if it does not converge on the price increase behavior, I don't think many consumers will pay for it, after all, this leek cutting behavior is spurned!
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