Since the beginning of this year, Ford's new model market has given people the feeling of being very active, the product is aggressive, and the pricing is also dare to break the norm.
In addition to the well-known Ford's new Mondeo pre-price bombed to 150,000, causing a shock in the mid-to-high-end car market, Jiangling Ford Technology, whose products have always been more grounded, has become more and more sharp on the SUV front. The price of the new medium-sized SUV product Jiangling Ford Lingrui was locked at 139,800-165,800 yuan, which also drove the pricing of the joint venture medium-sized SUV into the range of 150,000.
Can you recall, what are the joint venture brand products at 150,000 yuan? Most of them are entry SUVs such as XR-V and Tange, or products such as the old X-Trail. For Japanese or German joint venture brands, the compact SUVs that can be bought are close to 200,000 yuan, not to mention the medium-sized SUVs. Therefore, this time, Jiangling Ford took the starting price of Lingrui to less than 140,000, which is still "subversive and subversive", and sells medium-sized products at the price of a joint venture entry-level SUV.
After the price is more competitive, can Lingrui products still show the quality of joint venture products, and will there be shortcomings in the configuration? This is what the drivers are eager to know after knowing the price. This time, the focus of our consideration will be whether Lingrui can adhere to the consistent standards of the joint venture mid-size SUV.
Fresh design and scientific thinking,
Ford was serious this time
Lingrui's design language is very new, and it can give young family consumers a good impression at the first glance, which is the biggest advantage of this round of Ford products.
The Ford China Design Center presents a sporty and youthful temperament through the use of a large-scale octagonal black high-gloss mesh grille design and split headlights that can raise the visual focus. The headlights of the whole series of standard LEDs are not low from Valeo's ellipsoid technology lamp source, and the official illumination distance is 105 meters for low beam and 217 meters for high beam, and the lighting effect is excellent enough.
The sculptural feel of the side waistline and the 19-inch wheels present a body temperament full of strength and sport. Moving to the rear of the body, the three-poster LED taillights similar to the Mondeo are designed from Ford's classic sports car, the Mustang, and also provide the "flow steering" function that is only available in the joint venture high-end models.
The "wide body" body is a stronger visual symbol on the collar. The reason is not only its visual language width, but also the body itself is very wide, the 1935mm body width in front of several German and Japanese competitors in front of the advantage is not small, and even more than 80mm, which is completely the design of the "dimensionality reduction blow". The wheelbase size of Lingrui is also the standard European and American medium-sized SUV standard
Of course, the advantage of body width is not only in the visual effect, but also in the interior space. The 4.6-meter class is mainly used for family travel, and the wider body is often more advantageous for the lateral space after the rear row is filled with 3 people.
For example, the central control armrest is wider than the general German-Japanese compact and medium-sized SUVs, and the layout of the knob shift and other buttons is more relaxed. The other is that the rear legroom and lateral space are ideal, and the rear floor is flat, and when parking on the side of the road, children can freely stand between the front and rear rows of seats to play.
In addition to the significant renovation of the appearance, Lingrui also provided a set of interiors with material textures above the average of the joint venture, and both a sense of technology and a cutting-edge temperament.
First of all, the dual 12.3-inch suspension integrated smart interface, rotor motor touch buttons, high-proportion soft materials, high-gloss decorative materials, and seat leather also use a perforated design, all of which make this interior worthy of the positioning of "medium-sized SUVs". Even the names of the four sets of interior colors, "Obsidian Tranquility/White Comet Tranquility/Hanhai Tranquility/Lingyun Tranquility", make lingrui interiors "sound" very advanced.
Interestingly, Lingrui did not use the Sync+ 2.0 system of Baidu, but chose the TAI 4.0 intelligent car machine system of another Internet giant, Tencent, the core of which is to access the Tencent ecosystem, such as directly using the car WeChat and integrating QQ music.
At the same time, the Baidu CarLife, Huawei Hicar and other interconnection systems that everyone is accustomed to use are also available, and the car machine also has OTA function and remote mobile phone interconnection function. The latter downloads the "Ford Pie" APP through the mobile phone to achieve remote control of the vehicle's air conditioning, door locks, vehicle start and other functions, the function is not weaker than the current new force electric vehicles.
In addition, one of the more fresh features of this car is for the intelligent child safety seat that supports ventilation and heating, this machine can be connected to the smart seat for control, and parents can help children adjust the seat in the front row. This new feature also shows the young family group that Ford Lingrui is targeting.
There is no short board in the power,
The strongest assisted driving at the same price point
For most 150,000-yuan joint venture SUVs, power is often their biggest shortcoming. Especially for Japanese brands, 1.5L and 2.0L self-priming engines are still used in the entry market, and Toyota is still the same even at the 200,000 yuan level. Therefore, Jiangling Ford's choice in the powertrain should not only ensure the advantage of performance differences, but also make the whole vehicle competitive in price, and a 1.5T engine is more suitable.
The 1.5T engine comes standard with a Ford EcoBoost170 engine, a 1.5T engine derived from Honeywell's small inertia high-speed turbocharger capable of entering the peak torque range at 1500 rpm. According to the data, the EcoBoost has a maximum power of 125kW and a peak torque of 260N·m, which has more advantages than the 2.0L TNGA platform engine and the 1.4T Volkswagen engine, and is also better than Honda's 1.5T in terms of maximum torque.
It is worth mentioning that lingrui engine eats No. 92 "coarse grain", which is still very saving some money in the current 95 gasoline nine-yuan era.
In terms of gearbox, Lingrui also chose Magna's seven-speed wet double clutch, which is rare for 150,000 yuan-level joint venture models, and other models of this transmission also appear on BMW's front-drive platform models. Compared with other models in the same price range CVT or 7-speed dry dual-clutch option, Lingrui's transmission can not only ensure 97% efficient transmission efficiency, more stable reliability, but also ensure that the power output can be quickly exploded when needed.
In the actual driving experience, we found that the entire powertrain was active enough in normal mode to upshift, and the upshift process was quite smooth, which is the advantage of the wet dual-clutch transmission. Of course, the high-speed ratio of the seventh gear can also ensure a low enough cruising fuel consumption in the cruise state, and the speed can be maintained below 1500 rpm at a speed of about 80 kilometers per hour, and the instantaneous fuel consumption is about 5L, which greatly reduces the fuel consumption of urban working conditions.
It is worth mentioning that the sound performance of this engine is very pleasant, the low speed is calm and the high speed is very smooth, it is not noisy at all, and the acoustics seem to have been specially optimized and tuned. In addition, when the high-speed rolling through the road surface damage or the steel plate cement joint before and after the tunnel, the sound transmitted into the driver's ear is well processed, the chassis isolation is strong, and the body rigidity and NVH processing that can be perceived by sound are very good.
The main sales model of Jiangling Ford Lingrui is only positioned at about 150,000 yuan, which does not prevent Jiangling Ford Technology from stacking enough safety configurations and auxiliary driving functions for this car. From the sub-low model, it has an AEB pre-collision system, lane departure warning, lane change assistance, traffic sign recognition, etc., and there is no difference.
In the high-end model, the Ford brand L2+ advanced driver assistance, co-PilotTM 360, should be said to be the most powerful driver assistance system at this price point, and it is difficult to think of the previous joint venture products at the same price.
Similar to Mondeo and Ford Electric Horse, Lingrui's Co-PilotTM 360 adopts a mature processing scheme of millimeter wave radar + visual fusion, which supports the activation of L2 level intelligent driving in the full speed range, only need to be activated by pressing the button on the left side of the steering wheel, adjust the speed, parallel assist and follow the car distance, it can support intelligent follow-up, follow-stop, follow-up steering, lane centering and lane correction assistance, etc., and can also play turn signal automatic lane change and trail reversing.
Joint Venture Conscience:
Low-grade practical, medium-high-tech enjoyment feels enough
Although the starting price of Jiangling Ford Lingrui is less than 140,000 yuan is a "windfall", but the industry routine is invincible. Some of the common japanese cars symbolically lower the price threshold with extremely low configurations or even interior materials that are different from high-end models, and some are not even produced.
But Ford Lingrui is clearly "conscientious".
In fact, Lingrui's entry-level model is a fine-collar model, and the configuration is already very practical, including practical items such as reversing radar/image, cruise control, and advanced items such as leather seats, leather steering wheels, openable sunroofs and keyless access. As the core selling point of the product, the 12.3-inch central control large screen, Tencent TAI 4.0 automotive intelligent system, and remote control have not disappeared in the low-end configuration, while PM2.5 filtering and electric adjustment of the main driver seat have all. This configuration is often equivalent to the Chinese models sold by the actual consumers of German and Japanese models.
The platinum-collar type in the middle further adds AEB active braking, lane keeping assist, on-board purification and negative ion and other safety configurations, the price is 4,000 yuan is not much, in fact, it is a more friendly configuration for novices and home users.
The high-end premium-collar type further adds more comfortable technology features, including ACC adaptive cruise, electric trunk with memory, 12.3-inch full LCD instrument, panoramic image, wireless charging, 8-speaker speaker, automatic headlights, all-car window one-button lift with anti-pinch function, etc. The guide price of this model is 155,800 yuan, just at the 150,000 price point, providing a rich configuration, which will obviously be the core configuration of Lingrui.
The top-of-the-line premium model PLUS continues to enhance the technology configuration, which is 10,000 yuan more expensive than the prestigious type, mainly providing the Co-Pilot 360TM intelligent driving assistance system. If it is a two-choice, the two high-end models are still more recommended for the more cost-effective prestigious type.
From the actual experience, Lingrui's power performance and powertrain tuning inherit Ford's excellent genes of heavy technology and heavy control. The basic product strength is solid, the configuration setting is also very sincere, and the product design highlights the needs of home users for space and technology configuration, making Jiangling Ford Lingrui a large-space joint venture family SUV model that takes a cost-effective route.
From Lingyu to Lingrui, the distinctive feature of Jiangling Ford Technology's new cars in the past two years is to break the monopoly of Japanese and German SUV segments from product construction and pricing. This kind of low-price high-allocation, skimming away the joint venture price bubble is actually very compatible with the current large social and economic situation, and also reflects the wisdom of Jiangling Ford Technology in the pricing of new products.
This undoubtedly gave the first shot to Jiangling Ford Technology Co., Ltd., which is comprehensively expanding the passenger car channel, and also allowed the Ford brand to have a main product that can really compete with the Japanese and German wrenches at a price of 150,000 yuan.
Wen | Yan Junling Mister Zhang
Figure | Mister Zhang
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