The popularity of the domestic BMW X5 listing continues to heat up, and the domestic BMW X5 in the "mark-up" trend has once again pushed itself to the cusp of the storm. Recently, netizens have continued to break the news on the Internet, and the BMW 4S store has increased the price when it is on sale, and the price increase range is from 20,000 to 50,000.
The owner of the car, "Obedient Bao", said in the message: "The sales consultant told her that if she wants to pick up the car, she must add decoration, at least 30,000, or she will have to wait in line to wait for the car, which is expected to wait until the end of the year." So, does the domestic BMW X5 really open the "mark-up" mode? How fierce is the mark-up wave? Who the hell gave him the courage to raise the price? How long will this wave of markups last? With a series of questions, the ghost brother conducted a related interview.
There are many domestic BMW X5 disguised markups
After some investigation, the ghost brother learned that the "mark-up" is indeed a "real hammer", and fans want to quickly mention the domestic BMW X5, and the price increase is a "stepping stone". Now, almost all BMW 4S stores in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen are sold at a higher price. Taking Beijing as an example, some add cash, some add boutique decorations, and some bundle insurance and extended insurance packages. The amount ranges from 30,000 to 50,000. Generally speaking, the owner of the car who adds money can get the car one month earlier than the owner of the decoration. It is reported that the owner of the cash is expected to mention the car before the end of May, but the owner of the decoration is expected to get the current car by the end of June.
Relatively speaking, Shanghai, Shenzhen and Guangzhou have slightly lower price increases than Beijing, and they are mainly decorated, with a price increase of 20,000-30,000. The decorative suit does not have much sincerity, that is, simple film, car clothes, handle covers, foot pads, trunk decorative mats, etc.; some merchants also charge for various service fees; in addition, some merchants force bundle insurance and after-sales maintenance extended warranties. In short, there are many forms, to put it bluntly, it is "disguised price increase".
Of course, the price increase range of the domestic BMW X5 is not only in the first-tier cities, and the price increase tide in the second- and third-tier cities is even more violent than that in the first-tier cities. Changchun, the city where the ghost brother is located, learned through a secret visit by telephone that at present, if you want to quickly pick up the car, you need to add at least 30,000 decorations, but if you add cash, the specific price can be discussed. In Zhengzhou, the price increase even reached 30,000-60,000 yuan, using decoration + extended warranty package. In Shenyang, BMW Brilliance's base camp, prospective owners have not enjoyed the convenience of near the water tower, the owner of the domestic BMW X5 also needs to increase the price, according to revealed, the maximum cash increase of 50,000 yuan.
In short, the domestic BMW X5 has also set off a wave of price increases while it is listed. So many fans want to ask, what will happen if the price is not increased? Ghost brother through the interview with the relevant personnel in the store learned that if you want to not increase the price of the car must need to queue, and at least more than half a year, it is estimated that the end of the year can mention the car is not bad, and this kind of order usually will not be picked up, the price increase car is busy, which kung fu tube does not increase the price?
Imported version of BMW X5 "bone price" clearance
In sharp contrast to the domestic version of the hot price increase scene, the imported version of BMW X5 is selling at a "bone price". At present, the preferential price of importing BMW X5 in Shenzhen is around 40,000-50,000. The preferential margin in Beijing is 30,000-40,000 yuan, and after the comprehensive subsidy in Guangzhou, the preferential margin can even reach 55,000 yuan.
At this time, comparing the price of the domestic long-shaft version of BMW X5 and the imported standard shaft version of BMW X5, the domestic version of the model is up to 50,000, and the price after the price increase reaches about 650,000, while the imported version of BMW X5 is preferential of 30,000-50,000, and the price after the discount is about 650,000-670,000. From this point of view, the price difference between the domestic BMW X5 and the imported version of the same model is mostly between 10,000-30,000, and the gap is very small and small
Who gave the courage to raise the price of the domestic BMW X5?
After the domestic BMW X5 was listed, from the pricing of 50,000 higher than expected, to the price increase at the beginning of the sale, the BMW brand continued to let the hopeful fans call out unexpectedly. So, where does the BMW brand come from in this wave of operations?
From a rational point of view, such a mature luxury brand as BMW, well aware of the importance of the domestic BMW X5 to the BMW brand, as BMW Brilliance's "key son" in the Chinese market, BMW's official guidance price for this flagship SUV will never be sloppy, sloppy, and will not come out of nowhere. BMW brands that have long understood the Chinese market understand that in the luxury car market, product strength is always "hard currency".
This domesticALLY produced BMW X5 is nearly 100,000 lower in price than the imported version, and at the same time, it has been upgraded in terms of product strength. For example, the wheelbase of the domestic BMW X5 is elongated by 130mm to 3105mm, and the wheelbase size is the same as that of the "big brother" BMW X7. In addition, the new car is equipped with a series of high-end equipment such as intelligent laser headlights, M Performance performance components, remote engine start, adaptive dual-axis air suspension and electronic shock absorbers, BMW AutoPilot Assist System Pro, etc.
Reduce the price + upgrade the configuration, so that the domestic BMW X5 product force is far away from the same level of opponents. BMW Brilliance's intention is also obvious, looking forward to the domestic BMW X5 after the listing, not only the impact on the market share of Mercedes-Benz GLE and Audi Q7, but also successfully blocked the attack of second-tier luxury brands such as Lexus, Cadillac, Lincoln and Volvo.
When will the domestic BMW X5 price increase be closed?
However, in the luxury market of the crowd, competitors have long been accustomed to "seeing tricks and dismantling moves", Mercedes-Benz, Audi, and second-tier luxury brands that are eyeing the tiger will not let the domestic BMW X5 "dominate". At the very least, in terms of price concessions, opponents have reacted quickly.
It is understood that at present, the preferential margin of Audi Q7 in Shanghai, Guangdong and other regions has reached about 60,000, the starting price has reached about 640,000, and even some models are slightly lower than the domestic BMW X5 after the price increase. And Mercedes-Benz GLE is no longer reserved, Shanghai a number of Chi 4S stores hit a price of 92,000 concessions, the starting price after the promotion reached 607,800, there is no need to increase the price, coupled with the original "Ashkenazi taste", instantly let the prospective owners feel more fragrant than the domestic BMW X5.
Moreover, a number of second-tier luxury brand models have long been domestic, Infiniti QX60 after the domestic price of 399,800 yuan, and Lincoln Aviator's starting price is only 509,800 yuan, there are different degrees of discounts in the store in various regions, even Volvo XC90 has also come out of the news of the upcoming domestic production, even the expected price of the UPIC Audi Q6L that will be domestically produced is also much lower than the domestic BMW X5. I believe that in a short time, parallel imports will also introduce the introduction of the standard shaft version of BMW X5, if the channel price is more fragrant than the domestic BMW X5 after the price increase, I believe that many fans will definitely "empathize with each other". Under multiple "encirclement and suppression", it seems that it is difficult for the domestic BMW X5 to carry out the price increase to the end.
The ghost brother learned that the domestic BMW X5 as the new sales of the BMW family, but also the domestic BMW level of the highest level of models, BMW Shenyang Dadong plant planning annual production capacity is 120,000 vehicles, that is to say, if full horsepower, the future will average 10,000 new cars per month to impact the market. According to the data of 50,200 sales of the best imported BMW X5 in China in 2021, if bmw's Shenyang Dadong plant produces 120,000 vehicles according to the normal planned output, it means that the sales of the domestic BMW X5 will be more than doubled than in 2021. Obviously, the domestic BMW X5 wants to achieve an increase in sales, and putting down the body for preferential impulse will be the final outcome.
At present, due to various reasons, BMW Shenyang Dadong factory is in a state of suspension of production, with the easing of the situation, it is expected that after the resumption of production at least 3 to 5 months to carry out output climbing, that is to say, at least until eleven years after BMW Shenyang Dadong factory can be fully opened, even if the remote area plus 15 to 20 days of logistics time, with the backlog of orders gradually released, I believe that by November or the latest to the end of the year, the price of domestic BMW X5 will be loosened, of course, there may be a "big cold" and other uncontrollable factors. At that time, in order to seize this segment of market share, price reduction is inevitable, at least it will not continue to increase prices!
Ghost bucket car view: Some media said in the report that the arrival of the domestic long-axis version of bmw X5 will trigger a bloody storm in the luxury SUV market, and major changes may be inevitable. Although it is still difficult to say how big the chain reaction at the market end of this round is, it is a little certain that in the big changes in the car market, the new forces of car manufacturing have also struck strongly, and it is not easy for traditional luxury to maintain the original posture, and the same is true for domestic BMW X5. Nowadays, ta standing at a new starting point, although it can still focus on the light, but in the face of more resistance and challenges, the domestic BMW X5 wants to become a dark horse in sales, but also needs to make concessions to the market in a timely manner, and the final price reduction is inevitable, so the ghost brother advises the majority of prospective car owners here, if it is not in a hurry to use the car, it is recommended to wait for the first half of the year, there is no need to do a wave of green leeks. Of course, except for the big brothers who are not bad for money, you say?