On January 28, Tencent Location Services used big data to observe travel conditions such as returning home, returning to the city, and traveling during the Spring Festival. Big data shows the national travel choices during the Spring Festival holiday in the Year of the Rabbit, which to a certain extent reflects the new change trend of national travel compared with the past three years.
Urban migration: mobility in first- and second-tier cities has increased significantly, and the flow of people at some railway stations may nearly double
In the past three years, due to factors such as local policies on returning to their hometowns, celebrating the New Year in place during the Spring Festival has become the choice of many people. Tencent's location service selected first- and second-tier cities such as municipalities directly under the central government and provincial capitals to observe the population flow during this year's Spring Festival holiday.
Big data shows that Chengdu, Guangzhou and Chongqing have become the three most mobile cities, with both emigration and inflow population ranking first, and Xi'an, Shanghai, Shenzhen, Zhengzhou, Beijing, Changsha, Hangzhou and other cities also rank high in population mobility among first- and second-tier cities. In addition, the total number of people moving in and out of the above-mentioned cities increased compared with the same period last year, among which the number of migrants from Beijing, Hangzhou and other cities increased significantly.
Increased mobility of urban populations means busier transport hubs. Big data shows that during the Spring Festival, Guangzhou South Railway Station became the busiest railway station in the country, followed by Shenzhen North Railway Station, Chengdu East Railway Station, Chongqing North Railway Station, Changsha South Railway Station, Xi'an North Railway Station, Zhengzhou East Railway Station, etc.
In terms of airports, Guangzhou Baiyun International Airport, Chongqing Jiangbei International Airport, Shenzhen Bao'an International Airport, Kunming Changshui International Airport, Shanghai Pudong International Airport, Beijing Daxing International Airport, etc. are also among the top popular airports. Among them, the vast majority of popular railway stations and airports have seen a significant increase in footfall compared with last year, and some core transportation hubs have even nearly doubled.
The increased mobility of the population has also allowed the "fireworks" to continue to rise, driving the recovery of urban consumption. Tencent Location Services has observed more than 30 popular shopping malls in Beijing, Shanghai, Guangzhou and Shenzhen, among which Beijing Club, Guangzhou Grandview Mall, Shenzhen Qianhai Yifang City, Shanghai Nanxiang Impression City MEGA, etc. have become popular shopping and consumption places in various cities.
The flow of people in the southern 5A-level scenic spots "favored" West Lake and Lijiang has soared
Affected by the 2022 Spring Festival holiday, many places advocate local holidays, and the enthusiasm for cross-provincial and long-distance travel during the holiday has been significantly reduced. However, with the introduction of various policies and measures to benefit the people and benefit the people, cultural tourism consumption has continued to pick up.
Big data shows that among hundreds of well-known 5A-level scenic spots in China, Nanjing's Confucius Temple Qinhuai Scenic Belt, Hangzhou West Lake Scenic Area, and Lijiang Ancient City have become popular 5A-level scenic spots, attracting many tourists to check in. Shenzhen OCT Tourist Resort, Hengdian Film and Television City, Lijiang Scenic Area, Jiuhuashan Scenic Area, and Mount Taishan are also the main tourist destinations for everyone during the Spring Festival holiday. Among the above-mentioned popular 5A-level scenic spots, the passenger flow of many scenic spots increased compared with the same period last year, among which the West Lake Scenic Area and Lijiang Ancient Town increased rapidly.
Mountaineering has also become a choice for many people to relax and exercise during the Spring Festival holiday. Among the famous mountains in the 5A-level scenic spots, Jiuhua Mountain, Mount Tai, Zhongshan Mountain, Emei Mountain, Wutai Mountain, Wudang Mountain, Putuo Mountain and other well-known famous mountains have become popular check-in points, and the popularity has increased significantly compared with last year's Spring Festival.
From the geographical distribution of popular scenic spots, it can be seen that most of the popular 5A-level scenic spots are mainly concentrated in the southern region. Before the Spring Festival holiday, the Central Meteorological Observatory released news that the temperature in most parts of the north was low during the Spring Festival, perhaps because the low temperature affected the willingness of northern residents and tourists to travel to northern scenic spots.
The museum has become a check-in spot for the Spring Festival The Forbidden City and the Terracotta Army are soaring
With the arrival of the Year of the Rabbit, museums across the country have launched a series of activities in museums to celebrate the New Year, with rabbits as the protagonist activities full of "New Year's flavor", at the same time, some museums also hold a variety of activities such as lantern fairs, temple fairs, and Hanfu night shows, and museum visitors will greatly improve in 2022.
Big data shows that Wuhou Temple Museum, Qin Shihuang Terracotta Warriors and Horses Museum, Palace Museum, Sanxingdui Museum, Zigong Dinosaur Museum, Jinsha Site Museum, National Museum of China, Chengdu Du Fu Thatched Cottage Museum, Shaanxi History Museum, Hubei Provincial Museum, etc. have become popular museums for the 2023 Spring Festival, among which the Palace Museum and the Shaanxi History Museum located in Xi'an, the "ancient capital of the Six Dynasties", and the nearby Terracotta Warriors and Horses Museum of the First Emperor of Qin, have increased significantly in popularity.
At the beginning of the new year, Shaoshan Comrade Mao Zedong Memorial Hall, Xibaipo Memorial Hall, Ruijin Central Revolutionary Base History Museum, Sun Yat-sen Former Residence Memorial Hall, Comrade Liu Shaoqi's Former Residence, Deng Xiaoping Former Residence Exhibition Hall and other red scenic spots and museums welcomed a large number of tourists, and the popularity has increased greatly compared with last year.
Proofreader Liu Jun