What is the role of luxury brands, in addition to being able to benchmark higher consumer groups, it can also expand the awareness of the entire brand and show the brand's car-making technology. No matter which brand, they have been in the civilian market for a long time, on the basis of having a consumer population, they all want to develop to the high-end luxury route, and the so-called soldier who does not want to be a general is a soldier, not a good soldier.
To take a simple example, like the Volkswagen brand, it was also very strong in the domestic market at that time, so after the user masses reached a certain base, they launched their own flagship car, Volkswagen Phaeton, this car priced more than one million, is a proper luxury car, but because the product price span is too large, it did not survive in the market in the end, and also went to discontinuation. But the car I want to introduce today is different, its positioning price is not high, the span is not large, it is from the hyundai high-end luxury brand Jenisses, and its G80. It is known as the "Little Bentley" executive-level luxury car, 18 audio with 8AT, more than 300,000 or pure imports.
Speaking of Korean Hyundai, I believe that everyone is no stranger, because the Hyundai brand has also entered the domestic market for a long time, and overall it is good in terms of model quality and model appearance. But unfortunately, the trend of market development Hyundai did not grasp, so it led to a decline in the sales of hyundai models, many classic models, now a single month sales of only a few dozen units, like the original famous map is the best example. This time, Hyundai launched its high-end Gaohua brand Genisais in the domestic market, in order to save its market position and let everyone know that Hyundai's car-making strength and car-making technology are not lacking. The Genises G80 is also a more flagship car of Genisesy, with a price of 36.28-45.78 million. Positioning to take a reference to compare, that is, above the BMW 3 series, a range below the BMW 5 series, is a market "hole".
So what about this car? Labeling it with my own point of view, that is, the three points of "little Bentley", good configuration, and strong power, can be regarded as a leapfrog experience in product strength. And now we look at this car from the appearance, first of all, the reason why I call it "Little Bentley" is because of its front face, it uses a mesh grille, and on the hood is a similar flying wing logo to Bentley, so it looks very luxurious and like Bentley. The headlights are presented in symmetrical splits, which are highly recognizable and relatively novel. On the side of the body, the slender body with a slightly slippery back shape is still quite fashionable, and finally there are headlights that echo the front face at the rear, with double exhaust, which is sporty and stylish. Finally, the body size, the length, width and height of this car are 4995/1925/1465mm, the wheelbase is 3010mm, and the body body is also between the BMW 3 Series and the BMW 5 Series.
Into the car, the interior design, this car is also very luxurious atmosphere, first of all, the suspension display is very long, a narrow stretch gives it a visual breadth, followed by the brown leather wrapping also makes it appear more luxurious and high-grade, and finally its unique shape of the electronic gear combined with the LCD air conditioning display, it can be said simple but elegant. As for the configuration, I think this car is very high, this car even the lowest model has a front intermediate airbag, followed by road traffic recognition, lane keeping assistance, side blind spot image, ACC adaptive cruise, suspension soft and hard adjustment, mobile phone wireless charging, voice recognition, car networking, 64-color mood lights, intelligent parking assistance, AR real-world navigation, these are some of the most basic configurations, can be regarded as very high. There are also like 18 audios, rear LCD screen, rear seat heating/ventilation, etc., all of which are equipped in high equipment, and really do not lose the configuration of million-class luxury cars.
Powered by a 2.5T turbocharged engine, which has a maximum of 304 horsepower and matches an 8-speed automatic transmission, the car accelerates to 6.6S from 100 kilometers under such a set of power. In terms of power, this car is a comparative advantage in low- and medium-sized models, because its 2.5T engine is completely in the lead. Because on the same price premise, take BMW, even if it is the 330 version, it is equipped with a 2.0T engine, the maximum is 258 horsepower, and there is a gap in data and displacement. Similarly, when you go up to the BMW 5 Series, you can only choose 525 or 530, the power horsepower data of these two cars is 184PS and 252PS, respectively, and this car has a certain gap, so whether you choose the 3 Series or the 5 Series, it is a little worse than the Genises G80 in terms of power, so this can be regarded as the power advantage of this car.
In general, the current high-end luxury brand market competition is also very fierce, but most of them are monopolized by the BBA, because the models of these three brands have entered the domestic market early, and the sales of models have been good, under the premise of high popularity, most Chinese people are willing to choose it. And Jeniss is a new luxury brand that has entered the domestic market, we put aside the premise of the brand to see this car, I think it is cost-effective and the appearance is also outstanding, this is beyond doubt, especially its front face with its logo, the sense of grade that opens out, it will make people feel like hundreds of thousands or millions of luxury cars at a glance. In addition, in terms of configuration, its configuration table is almost full at a glance, like 18 audio, suspension soft and hard adjustment, and rear seat ventilation/heating and other configurations, are commendable, so regardless of the brand, this car is indeed a good car.
But we also need to be clear that it is still a high-end luxury brand under the hyundai, and I still have a preservation opinion on its recognition. And it has just entered the domestic market, the coverage rate of 4S stores is not high, so many people want to choose it, first of all, they have to find 4S points, but many cities do not have its 4S points, which is different from BBA, their current national coverage rate is already very high, no matter in which city can be seen. So what do you guys think of this GeniseyS G80? Is it a cost-effective executive-grade luxury car?