Who doesn't know that the sales of a single brand of domestic TV have reached the second place in the world?
Asking this is not the author's fault. It's that some time ago, I was talking to my friends about buying appliances in my new home, and I talked about what brand to buy when I bought a TV, and a confusing question was born in my heart at that time.
My friend said:If you buy a TV, you must buy Sony,Domestic TV is really not good,No one buys it。
As a person who is highly surfing in the field of 3C, I can't help it, so I blurted out: Sony or something has already been out, and now two of the top three best-selling TVs in the world are domestic!
Yes, from the global authoritative market research agency Omdia2023Global TV brand sales ranking, we can know that the second place is the national brand TCL, and the sales volume is getting closer and closer to the first Samsung!
What has domestic TV done in recent years?
Many things that we don't usually pay attention to have actually told us the answer. In the past few days, I have found that many people on many social platforms are posting the same thing - a sound bar and a sincere thank you letter released by TCL some time ago.
And after carefully reading what they sent, I was very annoyed: why didn't I "complain" about TCL earlier. From the content posted by everyone, it can be clearly known that this matter is actually very simple: that is, some TCL users, after feedback (complaining) about the problem of the product, TCL reciprocated.
Seeing this, I have a lot of brands in my mind, including Apple for mobile phones and Tesla for cars..... Have they listened carefully to what their users have to say? This is troublesome for various precision brand users to say in the comments. Anyway, my own Huawei mobile phone can get a small gift every time I ask a question, maybe that's why domestic products are selling better and better!
Because, domestic manufacturing is more willing to come from the user to the user! Just mentioned TCL, I know very well what it has done in recent years, ranking second in the world for a second time, and deserving of the first national brand for 5 years.
Don't follow the trend of OLED, take the Mini LED large screen track alone
Who says you can't listen to the needs of users to develop R&D strategies? OLEDThe limelight of TV is the most popular, and many users have found that it has a lot of hard flaws,For example, the price is too expensive、Easy to burn the screen, etc。
This is no small matter. For ordinary users, price and quality can be said to be the first thing to consider. This is keenly perceived by TCL,With decades of accumulated skills in the field of display panels,It has opened up a second way in high-end large-screen TVs,In 2019, the world's first Mini LED TV was successfully mass-produced。
Nowadays, Mini LED TVs with longer service life, higher brightness, lower cost, and more suitable for large screens have been able to match in sales
OLED is evenly divided. According to the data reported by Lotu Technology, OLED TV shipments in 2023 will decrease by 20.6% year-on-year, totaling 5.48 million units; MiniLED TVs, on the other hand, recorded a 24.7% increase in shipments of 4.25 million units.
Among them, in the 2023 national Mini LED TV retail volume ranking, TCL TV is far ahead of other brands with more than half of the share. The market doesn't lie, and better products will naturally be paid for by more people.
Put an end to the halo problem of Mini LED TVs
However, finding the right direction doesn't mean it's a one-and-done solution. Mini LED TVs also have advantages and disadvantages,Among them, whether it can better solve the halo problem is one of the winners。 In recent years, with the popularity of Mini LED TVs, more and more users have begun to report that Mini LED TVs are prone to halos. As the grandmaster of the Mini LED generation, TCL, which is already far ahead, did not hang high and squeeze the toothpaste, but chose to invest in technology research and development to completely end the halo.
The brightness of Mini LED TVs can indeed be very high, but when there are more partitions and higher brightness, the core technical requirements for halo control are also higher. The light control technology is not in place, and the higher the brightness, the more serious the virtual shadow that spreads out from the edge of the image after the TV is developed. However, TCL's recently launched X11H, Q10K series and other new products are adapted to the new "TCL global halo control technology", but the hardcore solves this problem.
To put it simply, TCL has upgraded its own light-emitting chip Hexacrystal Square Core II., which improves the luminous efficiency, and uses the physical characteristics of the super-concentrating microlens to greatly improve the concentrating ability, as well as transient response and bidirectional 16bit advanced AI algorithm support, as well as the industry's smallest macro OD and the final development of the self-developed and self-produced HVA screen. A combination of software and hardware has been beaten, and TCL has achieved precise light control from the whole link of Mini LED imaging, completely ending the halo problem.
Outsiders may feel confused after reading this series of professional terms, but insiders are already sweating after reading it. Because this is TCL's core technology that can curb foreign TV companies, the analogy is that the cutting-edge performance chip technology of mobile phones is in our own hands.
I like to say that inventions and creations originate from human needs and are produced to meet people's production and life needs. For enterprises, the upgrade and iteration of service products cannot be separated from the real feedback of users. After reading it, is it already clear why a national enterprise like TCL can defeat so many traditional foreign giants?