Before writing an article, I still admire Chery's "wolf" nature of going forward and not afraid of failure.
Chery Automobile once had a miniature car that exploded in the market, at that time it was even considered the trend of the times, but its success actually had a certain degree of serendipity, of course, this also had a great relationship with Chery's strict control of the market at that time, in that era, the national economic level was generally not high, as long as whoever had a car to walk, it was already the rhythm of "true fragrance", so the highly practical Chery QQ quickly exploded out of the circle at that time, but with the passage of time, the national economic level increased. Door-to-door buying cars is not a rare thing, so naturally, Chery QQ will "retire", not so much that consumers do not choose it, but rather that the times abandoned it.
Chery QQ was brilliant in fact and now Wuling Hongguang MINI EV has a certain similarity in the bones, to say that Chery QQ was because of practicality, then Hongguang MINI must be the choice of the times. The entry point of Hongguang MINI is in the peak period of the outbreak of new energy vehicles, when other car companies are scrambling to deepen the field of new energy vehicles and suvs, it has chosen another way to create a "cold" model that everyone thinks, but it does not know that there is a "big charm" in the small market.
After finding the entry point, Hongguang MINI quickly entered the market, with the momentum of lightning in the small field of new energy vehicle mini cars to attract customers, wait until the opponent reacted, Hongguang MINI has long reached a height that they are difficult to reach, and finally under the dual influence of brand influence and customer cohesion, Hongguang MINI laid a solid foundation, no matter what kind of tricks the opponent makes, it can stand still, it seems that the emergence of Hongguang MINI, whether it is cost-effective, Or the small and cute exterior interior, which has touched the ceiling of the industry.
Hongguang MINI has laid the world in the field of mini cars, which has made many car companies "red-eyed", of course, including now. Among them, Chery, which we mentioned earlier, once wanted to refresh the history of that year through the way of the "god car" QQ reproduction, Chery QQ ice cream was thus launched, but through the performance of the market, the popularity of QQ ice cream is not high, and the sales volume in the three months of listing has reached only 16426 units, which can not even reach the fraction of Hongguang MINI.
Seeing that the "turn over" failed, what to do? Most car companies may want to give up on this, but Chery is different, it chose to "hard to the end", launched a new model again, or was named Chery Boundless PRO, but some car critics pointed out that in fact, this car is the small ant PRO declared by Chery in June last year.
Judging from the real car photos, its front front car design is cute and reveals a little fierceness, which is what we call the feeling of milk fierceness, in the middle of the two front headlights, chery's English logo is adopted, and the international style is immediately highlighted.
Coming to the side of the body, we can see that it should be a 3-door 4-seat version of the model, and it adopts a hidden door handle design, the overall appearance looks silly and cute, plus the front face of the milk killer, the whole is a "small milk dog" design.
Open the trunk, we can see that its trunk opening is still quite large, and from the design of the rear seat, it can be seen that its rear seat can be reclined, so it seems that its storage space is not only very practical, but also quite capable of loading, completely stress-free loading, and we look at the past from this position, but also can glimpse the front of the use of an independent LCD central control screen design, plus its cute appearance design, a "connotation" of the "small milk dog" was born.
The power part, the maximum speed can reach 120km/h, the maximum power is 70kw, and the rear-drive motor is used.
Conclusion: Find the right direction, try to persevere, Chery may really be able to break the game!