I don't know if you have found that more and more music variety shows have flooded the screen in recent years. Music masters cover a variety of different classic old songs, giving each song a different style, bringing more visual and auditory feasts to the audience.
At the same time, it also sparked a new kind of thinking. If the music circle only does cover songs and adaptations, and does not support the development and promotion of original music, it is bound to be unhealthy and unsustainable. Uncle Zhong believes that the market phenomenon is very easy to form a solidified pattern, no matter what kind of field, it needs to have the strength and pursuit of innovation of the late latecomers to break, subvert and challenge.
This kind of thinking also applies to the automotive market, where a certain model has sold the crown for XX consecutive months, and the sales list comes and goes with those models. This side proves that the market pattern is solidified, and there are not enough strong challengers to enter the game to subvert the existing pattern of the industry and products, and bring users new choices and experiences.
On March 28, Jiangling Ford Lingrui was officially launched, and four models of new cars were launched, with a guidance price of 139,800 yuan to 165,800 yuan. Combined with the positioning of the five-seat mid-size SUV, what role will it play in the existing SUV market structure?
How to break the inherent pattern?
"You get what you pay for" is an inherent pattern in the automotive market for a long time, and the positioning and size of the models are properly arranged under the restriction of price. But this is obviously not in line with the general trend of consumption upgrading, everyone wants to pursue more happiness in the limited spare money, "skipping the level" is an inevitable choice.
The price range of 139,800 yuan to 165,800 yuan, searching on the automotive vertical portal, Lingrui is one of the only two joint venture brand medium-sized SUVs, which is quite rare. In this price range that overlaps with the joint venture compact SUV and even the self-owned brand SUV, Lingrui's pricing is one-step and one-step, giving Chinese users the most sincere benefits.
4630 *1935*1706mm body size, 2726mm wheelbase, such parameters in a number of joint venture hot selling SUVs are top-notch. The 1935mm is the widest body in its class, even surpassing the Highlander. Under superior hardware conditions, Lingrui can give consumers 117mm of the best knee space of the same level and 295mm of the best aisle space of the same level, bringing the enjoyment of leapfrogging.
In addition, the widest body in its class also creates a more atmospheric and powerful external aura. Empowered by the "concave" sculptural waistline design, the side of the body is full of muscle and strength like a sculpture. With a large octagonal grille and split headlight design, the wide body effect is spontaneous, showing the atmospheric and masculine side of American models.
The price of the joint venture compact SUV, the positioning of the joint venture medium SUV. Obtaining higher positioning at a lower price, bringing users the space to leapfrog and a new visual enjoyment, which is a major subversion of the existing automotive product landscape.
To what extent is the new era intelligent?
As we all know, due to the difference in emphasis, the joint venture brand is in a weak position in the intelligent configuration, and even behaves a little stingy. If Lingrui's leapfrog positioning breaks the existing pattern of joint venture SUV products, then its all-round intelligent configuration is a major reshaping of the value of joint venture SUV products.
First of all, let's talk about Tencent TAI 4.0 intelligent car machine system, which integrates weChat, one of the most frequently used apps by users, to achieve seamless circulation of mobile phones and car versions of WeChat. With the exclusive steering wheel buttons, it is easy to broadcast and send WeChat messages. When others are still doing the unsafe operation of "looking at the mobile phone while driving", the efficiency and convenience of the Lingrui car machine system are fully reflected.
The rare AR live navigation on the joint venture SUV model at the same price can also be easily realized by Lingrui. Support full-time online navigation + real-time road conditions + intelligent scene engine, which can realize accurate navigation at the lane level. Mainstream functions such as remote mobile phone interconnection and mobile phone APP control are also out of the question, and the state of seamless connection between mobile phones and car machines has been reached.
The Ford Co-Pilot 360 Zhixing Driver Assistance System can be described as a good play for Lingrui. In addition to being equipped with the conventional L2 level intelligent driver assistance system to achieve intelligent heeling, parking, and lane centering, it also supports three rare functions: DCLC Intelligent Lane Change Assist, APA 5.0 Fusion Vision Automatic Parking, and LRAS Trail Reversing Assistance.
When the vehicle is in the traffic congestion assist/ integrated adaptive cruise system, the driver will judge the road environment by itself as long as the turn signal is turned on, and assist the driver to change lanes under the condition of safety and compliance. As for the fully automatic parking and LRAS trail reversing assist that blends vision, it's a very friendly feature for novice drivers. Narrow parking spaces can not be successfully parked in place; driving into narrow alleys can not come out, encountering smaller parking spaces can not fall in, these embarrassing situations will not happen to Lingrui.
Whether it is a low-end model of 139,800 yuan or a top-end model of 165,800 yuan, such a rich configuration can be described as proud of the same level or even comparable to the new forces. The intelligent and security configuration that exceeds the user's expectations is enough for Lingrui to form enough differentiated advantages in the joint venture SUV camp and establish a new product value of Jiangling Ford Technology.
Safety first driving control, the best solution of the times?
Unlike other joint venture SUVs, more safety configurations are stacked on top or sub-top models, and Lingrui treats safety equally, and "safety" is the prerequisite for driving control. Coupled with a set of powerful performance and low fuel consumption of the power system, in order to give users a worry-free driving experience.
The whole series is equipped with 6 airbags covering all aspects, key parts such as body A/B columns and door frame structures, and 1500Mpa high-strength thermoformed boron steel as standard in the whole series, which is the most basic quality of Lingrui. The sub-low model of 143,800 yuan is equipped with systems such as lane departure warning, lane keeping assist and active braking, which can give users all-round protection, which is a rare existence in the joint venture SUV camp.
The safety of Lingrui is also reflected in the 5A class CN95 intelligent health cockpit, and the sub-low model is equipped with CN95 health filter, negative ion generator and PM2.5 monitoring module. Simple and rough understanding, there are bacteria and other microorganisms in the air, negative ion swarms can be quickly killed; the air quality in the car is poor, and the system can purify or replace fresh air in time to introduce into the car, which is more conducive to the personal health of the people in the car.
As for the power system, Lingrui uses the power combination of Ford EcoBoost170 high-performance 1.5T engine + 7DCT. Different from other 1.5T engines that generally intervene in the turbine at 2000 rpm, under the empowerment of the small inertia high-speed supercharger, lingrui's 1.5T engine can burst out the highest 260 Nm torque in the same class at 1500 rpm, making it lighter and more responsive.
The third-generation wet 7DCT dual-clutch transmission, which is also from Magna with the BMW X1 and Mercedes-Benz GLA, is known for its maturity and stability, and the combination of the two achieves the perfect balance of powerful performance and low fuel consumption; with the suspension and chassis tuned to Trust-Mark Ford's global standards, Lingrui can fully balance the need for handling and comfort.
Obviously, Lingrui has a precise insight into the needs of consumers, and can quickly transform this understanding of users into competitiveness in a timely manner to give products. All-round safety, strong and efficient power system, and a chassis that takes into account comfort and handling, Lingrui is the best solution in the new era.
In addition to products, innovative services are also required
Traditional car companies have inherent advantages in manufacturing and product quality, and lingrui is the same. How to sublimate to a new dimension under the impact of the "new four modernizations", Family Space Home Space Ford Experience Store is the perfect answer sheet delivered by Jiangling Ford Technology.
As a joint venture brand that understands the pan-90s generation, Jiangling Ford Technology understands their pursuit of value resonance and is equally interested in experiences and services beyond products. Therefore, the Family Space Home Space Ford Experience Store, using Ford's latest showroom design and user experience process, redefines the passenger car consumption service scenario with an immersive space.
At present, many of the more than 180 completed Family Space in the country are open in supermarkets. To put it simply, you don't have to take time out to go to the store, you can look at the car by the way when you visit the mall, and you can also test the car and feel the service experience, which further narrows the distance between the brand and the user, making it easier and more convenient to see the car and test the car.
In addition, Jiangling Ford Technology also upgraded the "Always-on New Customer Service Plan" from the three core characteristics of "sincere peace of mind, sincere hospitality, and loving care". With comprehensive digital empowerment, we will enhance customer experience through customer experience process upgrades, online virtual malls, and diversified retail terminals.
It is not difficult to see that the Family Space Ford Experience Store, in the channel and service experience of the innovation, the establishment of a new sales and service scene in the field of passenger cars, has been comparable to the new retail and new play of the new forces, bringing us a new user car buying experience.
Bell description
Starting from the needs of Chinese users, breaking the pattern of existing joint venture products and challenging the boundaries of traditional car companies, Lingrui brings to this market: the high-energy quality of joint venture brands, the attractive price of independent brands, the ultimate intelligence of new forces, and differentiated innovative services, which are the "surprises" of Jiangling Ford Technology.
With the attitude of a challenger, we will strongly compete for the passenger car market. It is believed that after the listing, Lingrui will be able to refresh the value of the joint venture SUV with excellent product strength, and bring users a younger, smarter and more advanced car life experience. With the attitude of constantly subverting oneself, we challenge the times.