Recently, there has been a bad trend in the field of domestic smart phones, which roughly means that the domestic mobile phone market has begun to shrink, and most consumers have no demand for replacement. In essence, it is not that the market has deteriorated, but most of the new machines cannot stimulate the pain points of consumers, and everyone has no desire to change the machine. Who will impress consumers in such a situation?
You can see the above figure This is the top 20 sales of Jingdong's self-operated single products in March, from which we can see who the favorite model of online consumers is. Let's take a look at the specific rankings:
Champion: iPhone 13, monthly sales of 535,400;
Runner-up: Redmi K50, monthly sales of 233,200;
Runner-up: Redmi Note 9 Pro, with monthly sales of 181,000;
Ranking four to ten are the Redmi Note11 (119,700), the iPhone 13 Pro Max (107,900), the Redmi Note 11 Pro (100,500), the Redmi K50 Pro (96,700), the iPhone 13 Pro (96,500), the iPhone 12 (91,600), and the Redmi 9A (82,200).
The rest of the models can be seen for themselves.
Overall, the biggest winners online are definitely Redmi and Apple, and Apple doesn't have to talk about single product sales who are not its opponents. But the Redmi brand is really strong online now, and everyone can see the data themselves. According to the ranking list, among the top 20 sales of Jingdong's single products, the Xiaomi series models account for 10 models, that is, half of the position. So speaking of the current online market Redmi is really a big company, no one is an opponent. The data has proved everything, no wonder Lu Weibing said that the Redmi K50 series is selling well? The original overall sales have exceeded 300,000 units.
Relatively speaking, other brands need to work harder online, although the online market only accounts for about 30% of the overall sales, but losing the online market is equivalent to losing the sense of existence. When no one pays attention to the brand, everyone says what kind of result it will be in the end.
So OPPO, vivo, glory, Samsung, etc., it's time to think about how to make a difference online.