Welcome to the "Big Eye Observation" column. This column will bring together interesting and informative hot content in the industry, and everyone is welcome to watch it every week.
Last week, it was revealed that Xiaomi was going to produce a 512 memory version of the Redmi K50 Standard Edition, and the highest current one is 12+256GB of memory. In fact, when the Redmi K50 e-sports version was issued before this, some netizens let Xiaomi out of the mobile phone with 512GB memory, and more netizens urged the production of 512GB mobile phones every day under the Weibo of Xiaomi Group partner Lu Weibing.
Netizens urge Lu Wei to ice out a 512GB mobile phone every day
Looking at mobile phone brands, mobile phones with 512GB of memory are reduced compared with previous years. Taking Xiaomi as an example, the Xiaomi Mi 9 Pro, 10 Pro and Redmi K30 Pro offer a 512GB version, and the 512GB version from the Xiaomi Mi 11 is only configured by the top flagship. In addition to Xiaomi, many flagship machines of other brands do not have a 512GB version. So why is it that users have a high voice for 512GB mobile phones, but manufacturers have become reluctant to produce them? This also has to be found from both the manufacturer and the user.
01 forced mobile phone users to speed up the frequency of replacement
Now people's replacement time is getting longer and longer, and the replacement time of Chinese users has been as long as 25.3 months, which is 7 months more than five years ago. The lengthened replacement time has led to poor sales of new mobile phones from manufacturers, and the mobile phone sales market has been cold, and the shipments of various manufacturers have declined in the first quarter of this year.
The replacement time of the mobile phone is not short, if the mobile phone produces a large amount of 512GB of memory, the use time of the mobile phone will increase to longer. Manufacturers do not produce 512GB mobile phones in large quantities, but also force consumers to speed up the frequency of replacement.
02 Improve users' utilization of cloud storage space
Now almost every mobile phone manufacturer has its own cloud service, the phone will let you turn on the backup function of cloud storage when it is just set up, and soon the free cloud space will be full, so the phone begins to remind you to pay the fee to increase the cloud storage space.
If the memory space of the mobile phone is large enough, the user does not need to use the cloud space, which will make the manufacturer lose the benefits of the user's subscription to the cloud space. And cloud space is not only a profit for manufacturers, but also an important tool for users and brands to produce stickiness. If you have been using a Xiaomi mobile phone, a lot of information and photos are stored on Xiaomi's iCloud, changing other brands of mobile phones These contents are very troublesome to handle, many users will always choose a mobile phone brand to use for this reason.
03 Thunder and rain are small, and the user's demand for 512GB mobile phones is not so high
After observation, it was found that most of the users who urged out 512GB mobile phones every day were mobile phone enthusiasts or heavy users, and the proportion of users in this part was not very high. For most users, a 256GB mobile phone can meet the needs of daily use.
Not only is it not used, the price is also a lot more expensive, and the 512GB mobile phone is basically about 500 yuan higher than the 256GB mobile phone. 500 pieces can already buy a 2TB mobile hard disk, from the perspective of storage space alone, buying a mobile phone with 512GB of memory is not cost-effective.
The above is the reason why I think there are fewer 512GB mobile phones now, and readers and friends who have different insights are also welcome to share in the comment area
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