Lead
Recently, someone posted on the Internet that their Xiaomi S7 mobile phone had a low-voltage failure, and they didn't know where to repair it, and finally checked the maintenance point given by Xiaomi's official website, and went to the local Nissan 4S store, which aroused heated discussions among netizens.
For technology companies, self-research capabilities have always been an important competitiveness, but on Xiaomi's side, because of the image of "full self-development", everyone thinks that Xiaomi can treat its company as an independent ecosystem, and everything can be produced by itself.
But now Xiaomi is asking people to go to Nissan to repair mobile phones, which is somewhat inconsistent with Xiaomi's fully self-developed image, so some people on the Internet ridiculed "Xiaomi is like BAIC production, Nissan repairs" joke, for a while Xiaomi's image has become a little embarrassing, so is Xiaomi's self-research ability insufficient, or is there a problem with Xiaomi's after-sales service system construction?
1. Xiaomi's fully self-developed image has been questioned.
And Xiaomi has always attached great importance to the image of self-development, because it is related to Xiaomi's brand image management, and for technology companies, brand image management is particularly important, after all, many technology companies' products are now involved in many fields, once the product has a problem, then products in other fields will also be implicated.
Therefore, the construction of after-sales service system is a key part of building brand trust, Xiaomi also attaches great importance to after-sales service, so Xiaomi will invest in after-sales service every year, but even so, Xiaomi's after-sales service is still not perfect enough, after all, if a company wants to achieve complete after-sales service, it must require a lot of investment, so there are still many places that need to be strengthened in the construction of Xiaomi's after-sales service system.
And this time Xiaomi powder suffered from Xiaomi S7 mobile phone low-voltage failure,The place sent for repair turned out to be Nissan4S store,This matter also quickly attracted the attention of Xiaomi,After all, media reports and public opinion feedback are very important for corporate image and brand reputation,Therefore, Xiaomi attaches great importance to public opinion feedback in this regard。
Xiaomi responded at the first time: "We have learned from this side, we will deal with this problem as soon as possible, and at the same time, we will also improve after-sales service to ensure that users can get timely treatment when they encounter problems during use."
And netizens are also very puzzled by Xiaomi's move, and they have ridiculed Xiaomi, some even said: "Xiaomi is like BAIC production, Nissan repair", "Didn't you say that Xiaomi is all self-developed, how to repair Xiaomi's mobile phone has to go to Nissan".
Some of them questioned Xiaomi's choice to go to the Nissan 4S store for maintenance, and some said: "If there is a problem with Xiaomi's mobile phone, why not go to Xiaomi's point of sale for maintenance, but go to Nissan for maintenance, isn't this Xiaomi deliberately embarrassing people"?
There are also people who defended Xiaomi's approach, saying: "You don't understand, Xiaomi is providing users with more professional repair services, otherwise you think that if there is a problem with your Xiaomi powder, Xiaomi will solve the problem for you?"
Second, is Xiaomi's choice reasonable?
The party said: "I am a Xiaomi fan, I have a Xiaomi mobile phone in my hand and there is a low-voltage failure, but I don't know where to repair, because I don't have a Xiaomi sales store here, so I checked the maintenance point provided by Xiaomi's official website, and finally went to the local Nissan 4S store."
After seeing this response, Xiaomi's official side was also very emotional, saying: "It turns out that this is the reason, and we blame our after-sales service system for not doing a good job."
Xiaomi's response also made people speculate about Xiaomi's approach, and some people said: "Xiaomi may be testing the effect of different maintenance services and user feedback this time, and preparing for future after-sales service strategies."
And Xiaomi is also very embarrassed this time, after all, Xiaomi has always maintained a "fully self-developed" image, but this time someone will actually go to the Nissan 4S store to repair the mobile phone, which makes Xiaomi's image a little unsightly.
And Xiaomi also quickly explained the matter,It turned out that the cause of this incident was that Xiaomi's maintenance point on the official website was problematic,Because Xiaomi's maintenance point has a cooperative relationship with a domestic car maintenance company,So it is displayed as a car maintenance company on Xiaomi's official website。
And this car repair company is right next to the Nissan 4S shop, so this car repair company and the Nissan 4S shop have merged into one company, and it will be displayed as the Nissan 4S shop on Xiaomi's official website.
And this is also the reason why someone went to Nissan to repair the mobile phone, and Xiaomi also received a lesson this time, which also made Xiaomi deeply reflect and think about the construction of the after-sales service system.
And this incident also makes people question Xiaomi's "full self-research" image, why does Xiaomi repair cars with the help of Nissan 4S stores, or Xiaomi's "full self-research" image no longer exists, this matter also makes people question Xiaomi's "full self-research" image, why Xiaomi repairs cars with the help of Nissan 4S stores, or Xiaomi's "full self-research" image no longer exists?
epilogue
In fact, for Xiaomi's image trust, it is not a bad thing for Xiaomi and Nissan 4S store to merge into one company, after all, cross-industry cooperation may be the trend of the future, Xiaomi chose to cooperate with Nissan 4S store, perhaps in order to provide more professional maintenance services.
After all, now Xiaomi has become a comprehensive technology company, if Xiaomi's products are really developed by itself, then Xiaomi's product line will become very single, so if Xiaomi wants to become bigger, it must carry out cross-industry cooperation, which is the general trend.