Where is the way out for the Internet in the stock era? Presumably, diesel people must think of that sentence: the end of the Internet is lending, and it is better to lend late than early, because sooner or later you will ...... There is also early lending, rich three generations......
From the old giant BAT, to the new giant TMD, to the JD.com who sells goods, the Ele.me who delivers takeaways, the OPPO doors who buy mobile phones, the Ctrip who engages in tourism, the Haros who do shared bicycles, the Himalayas who listen to audio, the iQiyi who watch videos, the fast hands who watch short videos, and the Haiers who sell electrical appliances......
and then to the 360 and 58 cities that have already sunset in the second half of the Internet, it seems that those Internet platforms that can be called are basically not found without lending.
Of course, as long as you open the APP on the Internet, is there always an online loan advertisement, swish, I can't wait to poke the screen directly and bounce into your eyes.
So, your life is probably like this: you have no money to rent a house, and you have a rent loan; I don't have money to buy a mobile phone, I have white slips, and I even have an installment loan; There is no money for plastic surgery, there is a plastic surgery loan; If you want to take a photo, you have no money, and you have a photo loan; Go for a job and have a training loan; If you don't have money to get married, you can get a bride price loan; The child has no money to enroll in training classes and education loans......
In this prosperous era, everyone is worried about whether you have money or not, and tailor-made for you to create a variety of subdivided products that meet all aspects of clothing, food, housing and transportation, so as to empower users to move the world and exchange for a happy life in the present by overdrawing the future......
Therefore, our mobile phone SMS function has gradually become a garbage dump for lending SMS, with more than a dozen messages a day, and I can't delete them all...... "Related article view: Received an online loan SMS and sued for 500 compensation! Netizen: Count the ...... you can get rich."
In the past two days, even the goods pulling Lala have stepped into the door of lending. Become a new hot topic.
According to reports, after two failed listings, while further applying for listing, Lala quietly launched a credit product called "Yuanyi Borrow" in the APP
Xiaochai is a good guy directly, this is the rhythm of takeaway and online car-hailing saturation, so that everyone can pull goods? If you don't have money, borrow money to buy a truck?
Xiaochai found in its APP that this credit product has a maximum amount of 200,000 yuan and an annualized interest rate of up to 10.8%.
Xiao Chai compared the bank's own credit products on his mobile phone, and even clicked on his mobile phone, and shouted, this Internet company is really profitable!
There is traffic without worrying about getting customers, and a backhand, which is several times the profit of the bank, no wonder everyone squeezes their heads to lend as long as they have a little traffic
Of course, if you look at it this way, you may not feel how profitable he really is. Let's take a look at the data specifically
The first to appear is MYbank, a subsidiary of Ant Financial, with revenue of 13.9 billion yuan, 15.686 billion yuan, and 18.743 billion yuan in 2021, 2022, and 2023, respectively; The operating profit was 2.2 billion yuan, 3.82 billion yuan and 3.421 billion yuan respectively
To put it another way, in three years, MYbank's operating profit adds up to 9.441 billion yuan, and the three-year profit scale is nearly 10 billion yuan
Perhaps, this is not intuitive enough, let's take a look at another giant, whose revenue in 2021, 2022, and 2023 will be 26.989 billion yuan, 35.364 billion yuan, and 39.361 billion yuan respectively. In the same period, the net profit was 6.884 billion, 8.937 billion and 10.815 billion respectively.
It's not a concept yet, is it? Let's look at it from another angle, in 2023, its total revenue will be 39.361 billion yuan, of which net interest income will reach 30.162 billion yuan, accounting for 76.63% of the total revenue.
There is also Du Xiaoman of Baidu, and some institutions have also disclosed their data for 2022, in which Xiaoman Small Loan achieved an operating income of 2.898 billion yuan and a net profit of 727 million yuan, about 8.26 times that of 2019.
With a revenue of less than 3 billion, you can make a profit of more than 700 million, and you can feel the temptation!
Let's take a look at today's Internet celebrity Zhou Hongyi's Qifu Technology, which serves as the chairman of the board of directors, that is, 360's online loan business.
In three years, Qifu Technology's revenue of nearly 49.5 billion yuan has created a net profit of more than 14 billion yuan attributable to the parent company
According to its financial report data, by the end of 2023, the number of financial institutions cooperating with it has surged to 157, successfully facilitating 30.4 million people to obtain loans, and the total scale of matching and initiating loans has exceeded 475.8 billion yuan.
According to the data released by it, as of the end of December 2023, the number of consumers with potential credit needs of Qifu Technology reached 235 million
Why is it so profitable, according to relevant data, the highest annual interest rate of Qifu Technology can reach 23.735%, from October to December last year, the average IRR of loans initiated and facilitated by Qifu Technology was 21.3%, so I asked if it was scary? Borrowing 10,000 yuan can generate more than 2,000 interest income in a year.
So let's take a look at the main business of 360, which keeps talking about cyber security and embracing AI, does it make money?
According to the financial report data, 360's revenue in 2023 will be 9.055 billion yuan, a decrease of 4.89% from 9.52 billion yuan in the same period of the previous year, and in the revenue composition, 360 Internet commercialization and value-added services will achieve a total revenue of 5.62 billion yuan, of which the advertising and service business revenue will be 4.521 billion yuan, and the Internet value-added business income represented by games will be 1.099 billion yuan, of which the income of all Internet products will be 138 million yuan.
And what about profits? Actually negative. According to the financial report data, the net loss in 2023 will be 492 million yuan, and the net loss after deducting non-profits will be 756 million yuan, while the same period last year will be even more exaggerated, with a net loss of 2.2 billion yuan and a net loss of 1.864 billion yuan after deducting non-profits
Of course, more importantly, in 2023, 360 will also receive a subsidy of 350 million yuan. A technology company with security and AI ended up making a good living by lending.
Moreover, Zhou Hongyi, who wants to be an Internet celebrity, has been setting up various scientific and technological innovation KOLs over the years, but in the end, he actually relied on online loans to make money, do you think it's fun?
On the contrary, let's take a look at those companies that have worked hard to build cars, such as Wei Xiaoli, who have smashed tens of billions of dollars in a few years, and most of them are still mired in a loss vortex.
Naturally, not to mention the new energy car companies that have just started, just look at the domestic mobile phone industry that has become very mature, and the profit from selling a mobile phone is probably more than 100 yuan.
For example, Internet companies and e-commerce companies with already high profits have such a high profit margin as lending, and maybe one-third of them have to burn high incense.
As for entities such as catering, they are faced with high costs, business costs, and ultimately small profits. For example, in the catering industry, the initial investment will cost hundreds of thousands of dollars for a store, and even the most optimistic return on investment will take two or three years, even if the chain operation, the average profit margin of the catering industry is still hovering in single digits.
And what about Cargo Lala? According to its prospectus data, as of December 31, 2023, there are 9.2 million drivers on the platform, with an average of 1.2 million monthly active drivers, covering more than 400 cities in 11 markets around the world.
Over the years, it has been put on various hats due to high commissions and membership fees, but does it make money? In the prospectus, the company lost US$2.086 billion and US$49.091 million in 2021 and 2022, respectively, and incurred an adjusted loss of US$651 million and US$12.1 million, respectively, until 2023, when it turned a profit of US$973 million and an adjusted profit of US$391 million.
You must know that in order to open up the market, Lala has been fighting in this industry for 11 years, and I don't know how much it costs.
However, in the lending business, as long as the input has a high output, why the profit is high, in addition to the high interest rate, is mainly because these Internet platforms with a large amount of user information have a very low cost of customer acquisition in the matter of lending
Superimposed on the accurate portrait of today's big data crowd, they can clearly grasp the user's consumption ability, loan repayment ability, consumption habits, and capital problems, so for them, lending is accurate, and the bad debt rate can also be extremely low
What's more, compared to industries such as industry, lending can be said to be basically a business that doesn't cost much, which is really a huge profit.
Naturally, the financial industry itself is a double-edged sword, the good side is that sufficient financial products can accelerate the vitality of stimulating economic development, and the bad side is that the realization is excessively placed in the consumer market, especially the online loan products "produced" by these Internet companies, most of which are aimed at the future of the overdraft people.
For example, in the online loan industry, all kinds of advertisements are trying their best to let users get loans, even at the expense of disrupting social order.
Some persuade migrant workers to take online loans to take plane upgrades.
There was a good deed to save the chairman, and the chairman snatched his mobile phone to help him open Jingdong gold bars in gratitude.
There are farmers who have borrowed online loans to get along with flight attendants.
Also, borrowing money also requires a sense of ritual.
Therefore, we don't look at it, today's Internet big and small, head and face, head and face, in the matter of lending, most of them are profit-oriented, and the goal is also very simple, that is, to find a way to make more profits.
Crazy brainwashing PUA, coupled with high-tech precision advertising bombardment, and even inducement and deception, can be said to be all-encompassing, but so many companies, all of them are concentrated, and when they overdraft users in the future, how long can they overdraw?
Shigowski ©️
Author|小柴肆号
Edited by Tan Song