For FAW Toyota, which intends to impact millions of sales this year, how to achieve "quality and quantity", the Asian Dragon is definitely a key model.
On March 30, FAW Toyota launched a new Asian Dragon with the theme of "A Press Conference Hidden in the Art Museum". 3 kinds of powertrains, a total of 9 models, the price range of 199,800 yuan - 279,800 yuan, can be described as a B-class + car market a "bombshell".
As a "latecomer" who officially entered the market in 2019, Asia Dragon has only taken a short period of 3 years to seize a place in the domestic B+ class car market, and has achieved gratifying results of cumulative sales of more than 300,000 units, and has gradually become a new value benchmark in the market segment.
In fact, when Crown becomes an independent brand, the Asian Dragon, as the baton, will undoubtedly be built into the "façade" of FAW Toyota's high-end.
So, what are the highlights of FAW Toyota's new Asian Dragon launched this time? Can it further promote FAW Toyota's successful entry into the "Million Club"?
Let's take a look at the Kung Fu Car right away.
(1) Upgrade the sense of luxury from the outside in, and the "uncompromising" of the B+ benchmark
As a model that pursues "beauty", the new Asian Dragon must have a charm that makes people "burst into the soul" from the appearance.
Nowadays, in order to comply with the increasingly diversified aesthetic needs of the consumer market, more and more mid-to-high-end models have begun to adopt the "double front face" design to please a wider range of consumers.
The new Asian Dragon is no exception, this time providing two different styles of front grille design style, on the one hand, it reflects the atmosphere of the high-end upper and lower high-brightness modular front grille (2.0L gasoline version / 2.5L dual engine version), on the other hand, it highlights the young and dynamic dot matrix mesh modeling front grille (2.5L gasoline version), firmly grasping the aesthetic needs of different consumers.
In addition to the new front face, the new Asian Dragon Headlight Group also adopts a new design style.
Streamlined DRL (daytime running lights) combined with three-eyed headlights, the overall shape gives people a low and sharp vision, with a powerful aura, can be said to be the "finishing touch".
Sitting in the car, the new Asian Dragon created on the same platform (TNGA-K platform) as the Lexus ES can be said to have a sense of luxury.
First of all, the new 10.1-inch multimedia navigation system + 12.3-inch full LCD multi-function information display is a highlight of the new Asia Dragon in the interior upgrade.
The combination of these two displays can not only provide drivers with a more convenient and larger information flow of human-vehicle interaction experience, but also with the 10-inch HUD head-up display, three-screen linkage, enhance the sense of science and technology at the same time, so that the car communication is more convenient.
Secondly, in terms of interior texture and some details, the new Asian Dragon has also made different adjustments to meet the needs of Chinese consumers.
For example, the trim panel of the new Asian Dragon that runs horizontally through the entire instrument table is adjusted to a dark color consistent with the upper part of the instrument table, visually showing a more advanced texture;
At the same time, in order to meet the more "picky" needs of Chinese users for rear space, the new Asian Dragon High-end model is not only equipped with various high-tech humanized configurations such as electric rear visors and electric reclining seats, but also enables rear passengers to control air conditioning, seats and sound systems at will.
Finally, applications such as the central channel part of the soft leather wrapping, JBL 14 audio high-end HI-Fi class 7.1 surround sound system and other configurations also reflect the new Asian Dragon's "uncompromising" attitude towards luxury texture from all aspects, to meet consumers' taste needs for young, sporty and high-end design.
(2) "Dynamic and static" is a very satisfying feeling, and technology and human nature are both
In addition to the external and internal upgrades, the product strength has been greatly improved, inheriting the excellent genes of the previous generation of products, and is also the basis for the new Asian Dragon to become a B+ level value benchmark.
The biggest manifestation of this is undoubtedly the excellent driving experience given by the TNGA architecture.
The new Asian Dragon based on the TNGA architecture, coupled with the double wishbone rear suspension, the stiffness of the steering system, and the strengthening of the torsional rigidity of the body, have greatly improved the sport performance of the new Asian Dragon. In addition, the brakes and the vehicle tilt during corners are reduced, resulting in excellent maneuverability.
It is worth mentioning that the new Asia Dragon 2.5L petrol version adopts the AVS adaptive variable suspension system, which can perfectly integrate the comfort and excellent handling of the ride according to the road surface and driving conditions.
The new Asian Dragon equipped with Dual Engine Technology is naturally more powerful. Toyota Hybrid System (THS II) realizes the miniaturization, lightweighting, and efficiency of the hybrid system, which can further improve the power performance, fuel economy, driving smoothness and tranquility, and can be said to bring consumers a refreshing and ultimate driving experience. As of May last year, Toyota's hybrid models have sold 18 million vehicles worldwide, which is well-known at home and abroad, and is a well-deserved benchmark in the industry.
The new Asian Dragon's improvement in driving texture naturally doesn't stop there. In order to create a superior sense of technology and safety, the new Asia Dragon is equipped with a new generation of Toyota Safety Sense, and the system's active safety configuration features are more abundant, which further improves the travel "safety index". Toyota Connect Toyota Chi Heng Interconnection System has also been added to the whole series, which can realize remote control of the vehicle, which can be said to be greatly improved in the convenience of using the car. These reflect the most meticulous care that FAW Toyota brings to users.
Coupled with the addition of various driver assistance systems such as PVM panoramic monitoring system, BSM parallel blind spot monitoring system, RCTA reversing side rear blind spot warning system, HUD head-up display system, etc., the new Asian Dragon is even more powerful, further improving the safety and convenience of the car, and undoubtedly showing a more advanced and valuable flagship style in the market segment.
(3) Kung Fu shooting
Last year, Asia Dragons further strengthened its benchmark position in the market segment with a cumulative sales volume of 123,000 units for the whole year, an increase of 11% year-on-year.
It is believed that with the arrival of the new Asian Dragon, FAW Toyota's "ammunition depot" has become more powerful, and it can be said that it has secured the key to entering the "Million Club".
At the same time, we can also glimpse from the new Asian Dragon the support point of FAW Toyota's transformation from a production service type to a user-operated enterprise.
Next, we are more looking forward to seeing how FAW Toyota will continue to promote this comprehensive change of the company with fresher marketing thinking after the launch of the new Asia Dragon.