Written by C Jun, Lin Ziqi
Edited / Kilig
Design / Zoi.
Three years ago, in March, the spring was warm, and the B-class car was suffering from suVs and new forces.
The mind is upgrading, but the body is in the cross-handed string, and the uncle market in 2019 is in urgent need of fresh blood to pull up the grid.
At that time, The Maiten Passat was still the king of the explosion, and now these two models have already fallen out of the top three, and have been jointly killed by the North and South Toyotas.
The data is too brutal.
When Asia Dragon first introduced itself to the Chinese market, who would have thought that this car would really be able to break into the top ten and build a cumulative sales of 300,000 vehicles, while it was just a brand new model that had been on the market for less than 36 months. In the history of automobile development, which brand and which model can achieve the latecomer to catch up, and break the market pattern in a short period of time with the attitude of a dark horse, then the Asian dragon must be one of them.
Three years later, the B-class car market has become more and more inward-looking, and there is a rhythm of forcing car companies to die. In this situation, how can the young Asian dragon resist the pressure to superimpose buff on himself, while at the same time putting pressure on his opponent with his backhand?
On March 30, FAW Toyota's flagship TNGA sedan, the new Asia Dragon, was successfully launched, and the new Asia Dragon offered three powertrains for a total of nine models, priced at a price range of 199,800 to 279,800 yuan. The new Asia Dragon based on Toyota's TNGA architecture is being upgraded with five "bipolar" highlights.
At this point, FAW Toyota fired the first shot from the goal of selling millions of vehicles a year to accumulating tens of millions of units, and the Flagship Asian Dragon will further consolidate the position of the first echelon of B-class vehicles.
Dragon Gaze TNGA architecture is truly flagship
In 2019, after taking the baton from FAW Toyota Crown, Asia Dragon entered the Chinese market as a new flagship of the TNGA architecture. In just three years, the Sales of Asia Dragon exceeded 300,000 units. In 2021, the cumulative sales volume reached 123525 vehicles, with an average monthly sales volume of more than 10,000 vehicles, and a good result of 15,232 units sold in a single month in December at the end of last year. The B-class car in the family car market, Yazhou Dragon has occupied a place in just three years.
In 2021, Asia Dragon achieved sales of more than 120,000 vehicles, achieving a year-on-year increase of more than 110%, and with an average monthly performance of breaking 10,000, ranking first in the market segment, faw Toyota's annual sales exceeded 860,000 units in the face of the global epidemic and chip shortage. This means that FAW Toyota's flagship model, the Asian Dragon, has accounted for nearly 14% of the brand's total sales in the past year, becoming the main sales force of the brand.
Excellent sales performance is often inseparable from excellent product strength. 4990mm long, 2870mm wheelbase, Asian Dragon with B+ class leapfrog strength in front of the Camry, Accord and other well-behaved B-class cars straightened waist plate, while the price of less than 200,000 in front of consumers brushed a sense of presence, who can refuse to buy a product level comparable to Lexus ES Asian Dragon at the price of a conventional B-class car?
It should be known that the body structure of the Asian Dragon and Lexus ES is very similar, both are based on toyota group's GA-K platform, using TNGA architecture models, 60% of the parts are shared, and even the wheelbase and length are consistent.
At the same time, with the development of the new energy vehicle market, FAW Toyota's low-carbon travel blueprint has become clearer, and hybrid dual-engine models have become an indispensable part of this blueprint. The sales of the Asian Dragon hybrid version in the car series is not small, last year's sales of the Asian Dragon oil-electric hybrid model reached 50,914 units, more than 40% of the total sales, this achievement is even higher than the Camry's 36,988 gasoline-electric hybrid sales.
In the Toyota spectrum, hybrid dual engine models are the flagship components of the model, the better the hybrid sells, which means that the more successful the high-end of the model, the B+ level configuration superimposed hybrid dual engine, the product strength of the Asian Dragon is indeed as its own positioning, to achieve the flagship responsibility.
Help annual sales of millions of vehicles, the cumulative "small goal" of tens of millions of vehicles
In the newly launched Asian Dragon, three of the 9 models are hybrid models equipped with 2.5L dual-engine power, thanks to the new hybrid system THS II homologous to Lexus ES, coupled with the upgraded version of the E-CVT gearbox, the new car can be freely switched between oil, electricity, oil and electricity, and meet the idealized requirements of high energy and low consumption of users. The comprehensive fuel consumption of the new car is as low as 4.3L/100km, so the fuel consumption level, looking at the B-class family car market, the first is perhaps too arrogant, but it is definitely outstanding.
At the same time, through the dual motor + planetary gear set mechanism, the motor and engine output are cleverly distributed, and the fuel economy performance is maximized, and the energy saving and control are taken into account at the same time.
Asia Dragon positioning B+ class sedan, model design, the new car in the premise of ensuring a sufficient sense of business, calm sense, valuable integration of some of the style of life, taking into account the sense of movement, in addition to being able to meet the needs of the owner's work, but also in the weekend to meet the needs of family cars, and this is known as the "bipolar design" concept, but also for the B class car to bring a new experience.
And this new Asian Dragon is more abundant in configuration, adding smart keys, wireless charging, full LCD instruments and other configurations, 10.1-inch multimedia screen + 12.3-inch full LCD instrument + 10-inch HUD head-up display, three-screen linkage; the whole series of new Toyota Connect Toyota Zhixing interconnection system, to achieve remote control of the vehicle, in the intelligent technology appears sincere.
In terms of power, the new Asia Dragon fuel power is powered by a 2.0L+CVT power unit, which can achieve a maximum power of 154kW and a peak torque of 250N m. The Magnum is equipped with a 2.0T engine + 7-speed wet dual-clutch transmission with a maximum power of 162 kW and a peak torque of 350 Nm.
As can be seen from the name of the new Asian Dragon "Endless Wisdom, Beauty and Refinement" conference, FAW Toyota has high hopes for the Asian Dragon - refinement, never ending.
"As a flagship model, Asia Dragon will continue to take on the responsibility of leading the corporate brand upwards, further realize the reshaping and transcendence of brand value, inherit the requirements of FAW Toyota's high-quality development, and promote its goal of 'annual sales of one million and accumulation of more than ten million'."
At the event site, Wang Linhu, deputy general manager of FAW Toyota Motor Sales Co., Ltd., said that FAW Toyota has experienced a series of reforms, stimulating vitality, promoting products, landing capacity, integrated management, and core capability improvement on the basis of a series of reforms, stimulation of vitality, promotion of products, production capacity landing, integrated management, and core capability improvement in 2022, FAW Toyota will move towards the era of "million annual sales" in 2021, not only that, but also from annual sales of millions to a cumulative total of tens of millions.
Write at the end
From the sales data, as one of the latest models in the B-class car market, the Asian Dragon, has become the most eye-catching new star model in the market in only one year. Three years later, the Asian Dragon is still a flagship.
The most critical thing is that without the Asian Dragon, Toyota's "biplane enveloping" strategy cannot defeat Volkswagen so quickly, and the proportion of B+ flagship twin engine models is getting higher and higher, and it continues to challenge the fragile nerves of the German energy-saving shortcomings. It can be seen that the positioning and product strength of The Asian Dragon, coupled with the marketing style of FAW Toyota, even after three years of the B+ class car market is indeed very capable, it is expected that this flagship can be "United Jet".
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