Auto-First | Xu Lei liu tianming
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There is a joke in the automotive market, "Those who get B-class cars win the world." Indeed, many car companies are happy to put the core brand concept and product force in their own B-class car products to enhance brand value. At the same time, the B-class car market is different from other market segments, and the consumer groups facing it not only value the vehicle itself, but also create luxury, business and other ancillary values.
After years of development and competition, the B-class car market has formed an inherent pattern composed of three Japanese top three, Ashkenazi double male and American brothers. Nowadays, with the upgrading of consumption and the rejuvenation of the consumer population, the B-class car market is undergoing a subtle transformation, and new and old players are competing for a new battlefield.
As an old player in the B-segment car market, Changan Ford Mondeo quickly became the focus of the market after entering the Chinese market in 2004. Today, this B-class car market veteran ushered in a generation upgrade, and the new generation of Mondeo showed Changan Ford's unique high-value genes in both exterior interior design and configuration power. At the same time, the new generation of Mondeo will also return to the mainstream B-segment car market and launch an attack on the market's top competitors.
In the end, how the product strength of the new generation of Mondeo is, Auto-First takes the supreme model with a pre-sale price of 199,800 yuan (hereinafter referred to as the new generation Mondeo) as an example, comparing the mainstream Magotan 330TSI luxury type in the B-class car market (the guidance price is 233,900 yuan, the average transaction price is 211,200 yuan, hereinafter referred to as the Maiten) and the Camry 2.5G luxury version model (the guidance price is 219,800 yuan, the average transaction price: 210,700 yuan, hereinafter referred to as the Camry), Discover the high value of the new generation of Mondeo.
When young consumer groups gradually become the mainstream of automobile market consumption, the demand for automotive products is becoming more and more abundant, not only to have outstanding appearance, but also to require products with large space, strong power and other composite product attributes. The diversification of consumer demand has made automotive products more abundant.
Appearance is one of the important factors for young consumers to consider when buying a car. Based on this, Changan Ford's new generation of Mondeo adopts a new "potential energy aesthetics" design language, and the polygonal grille is matched with a split light group to create a strong visual impact.
In contrast, Magotan applies a family design language, with a lateral grille with chrome trim and full LED headlights to create a calm and atmospheric visual effect, and the business style is very strong. Under the blessing of the TNGA architecture, the exterior design of the Camry abandons the middle way, but the sports atmosphere of the luxury version model is relatively weak and more inclined to the fashion atmosphere.
It is worth mentioning that the new generation of Mondeo also has few people-car interactions of competitors of the same level. When the user is close to the vehicle, the new generation of Mondeo is like a wolong awakening, the front and rear tail lights are lit sequentially from the inside, after the precise parameter calculation combination of breathing 3D scale armor forward grille undulating, into the car atmosphere lights in turn lit up, the machine screen lit up, for the user to bring a sense of ceremony full of car experience.
In addition, the sneaky coupe body, two-tone body design, concealed door handles, blackened through-taillight sets and bilateral dual exhaust further enhance the sportiness of the new generation of Mondeo.
In addition to the appearance value, young consumer groups also pay special attention to the space in the car. With an extra-long wheelbase of 2945 mm, a body length of 4935 mm, a body width of 1875 mm and a height of 1500 mm, the new generation Mondeo creates a ride space comparable to the C-Class.
Both The Maiteng and Camry have body lengths of more than 4900mm and wheelbases of more than 2900mm. Whether it's in terms of body length, width or wheelbase, The Magotan and Camry are one lap smaller than the new generation of Mondeo.
Powered, the new generation of Mondeo is equipped with an EcoBoost 245 twin-turbocharged direct-injection engine with a displacement of 2.0T, with a maximum power of 175 kW and a peak torque of 376N·m, matching the 8-speed manual transmission, and accelerating 100 km to 6 seconds in the 6-second club, and being shortlisted for the "first echelon" of B-class performance.
The Magotan is also powered by a 2.0T engine, but the maximum power and peak torque are far behind the new generation of Mondeo, matching the 7-speed wet dual-clutch transmission, and the acceleration of 100 kilometers is only 8.1 seconds. The Camry is equipped with a 2.5-liter naturally aspirated engine with a maximum power and peak torque of 21 KW and 126N·m less than that of the new generation Mondeo, respectively, and the gearbox is the same as that of the new generation Mondeo, which is an 8-speed manual transmission.
Nowadays, intelligence has become a major factor affecting consumers' car purchases, and highly intelligent and interconnected models are more pleasing to consumers.
What kind of intelligent interconnection experience can be talked about by consumers, behind which not only requires all-round software, but also requires highly intelligent underlying logic and hardware with high-speed transmission processing capabilities.
The new generation of Mondeo is a good example, and the use of the same new electrical and electronic platform as pure electric vehicles - Ford FNV intelligent interconnection network architecture, so that it has a tram-level intelligent cockpit and intelligent driving, which makes it essentially different from other competitors in the same class. The 100 Gigabit Ethernet communication architecture provides a new generation of Mondeo with fast and efficient information transmission efficiency, with data transmission speeds up to 100 times faster than traditional cars. The enhanced intelligent central gateway ECG ensures a new generation of Mondeo with a high degree of information security and efficient data processing capabilities.
Under the support of FNV intelligent interconnection network-wide architecture, the new generation of Mondeo has the ability to upgrade the OTA of the whole vehicle and adopts the design of A/B backup, which not only ensures the safety of vehicle iterative updates, but also realizes the common use of vehicles. In contrast, Maiteng does not support OTA upgrades, Camry only supports OTA upgrades for car-machine systems, and the improvement of car experience is limited to intelligent interconnection.
With a low-level architecture comparable to pure electric vehicles, the new generation of Mondeo also brings users a futuristic smart cockpit. The only 110cm ultra-wide area HD 4K giant screen display system in the same class integrates a 12.3-inch full-color digital LCD dashboard and a 27-inch ultra-large true 4K central control screen. Among them, the 12.3-inch full-color digital LCD dashboard integrates AR navigation, entertainment, road condition mode and other functions. The 27-inch central control screen supports Ford's first "joint driving fun" function in the industry, and realizes the coordinated driving of the main and co-drivers through the free switching of the split screen and the whole screen.
While Magotan only offers a 10.3-inch full LCD meter, camry is equipped with the same size LCD instrument cluster as the new generation of Mondeo. But in terms of central control screens, the new generation of Mondeo is overall ahead of Magotan (9.2 inches) and Camry (10.1 inches).
Behind the new generation of Mondeo's 27-inch central control screen is Changan Ford's latest SYNC+2.0 Zhixing interconnection system. The intelligent interconnection system integrates Baidu artificial intelligence technology and rich Internet application ecology, with rich interaction methods such as AI speech recognition, facial recognition and gesture control. Ford's world's first visual virtual artificial intelligence assistant VPA Zhixing partners bring more intimate services to users through continuous learning.
After localization of intelligent technology and rich Internet application ecology, the new generation of Mondeo can bring users a rare intelligent interconnection experience of the same level, and the application of FNV intelligent interconnection network architecture is not only the basis of excellent intelligent interconnection experience, but also can bring users a continuous upgrade and evolution of intelligent experience.
It is worth mentioning that compared with the new generation of Mondeo of the competitor models, it is also equipped with a variety of functions such as the automatic down-turn function of the rearview mirror reversing and remote start. The interior is equipped with 7-color mood lights and a 10-speaker Danish national treasure B&O sound, creating a strong sense of luxury in the car.
In addition, Changan Ford is also equipped with a competitive Co-Pilot360 intelligent driving assistance system for the new generation of Mondeo, which can realize more than ten active and passive driving assistance functions.
The Magotan only provides two driving assistance functions such as cruise control and fatigue driving tips. Compared with the TSS smart travel safety system equipped with camry, the new generation of Mondeo has four more driver assistance functions, including reversing side warning system, parallel assist and road traffic identification.
As an advocate of high-value models, the high-value characteristics of the new generation of Mondeo do not only exist in the EcoBoost 245 Supreme model, but also can see Changan Ford's "thick road" in all four products.
In the B-class car market, 170,000 is a dividing line, and the price of mainstream joint venture brand entry-level B-class cars is generally concentrated above the dividing line. The emergence of a new generation of Mondeo has lowered the threshold of mainstream B-class cars to within the 150,000 range.
Of course, the entry model does not represent a low price and low match, but a low price and high value. The standard 2.0T engine of the whole series breaks the phenomenon of low price and low power in the mainstream B-class car market, so that consumers do not have to struggle between price and driving experience, at the same time, SYNC+2.0 intelligent interconnection system, Ford vehicle road coordination system, PIB post-collision active braking system, 6 airbags and a series of high-value intelligent safety configurations basically meet the vast majority of consumers' needs for vehicles.
In the mainstream joint venture B-class car market, consumers often choose models with a price of more than 200,000 in order to pursue a better car experience. In the case of the 2021 B-class car sales champion Camry, its sales of more than 200,000 high-end models accounted for 56%.
The new generation of Mondeo Premier models will reduce the price range of B-class vehicles sold by mainstream joint venture brands to 190,000 at a pre-price of 198,900. At the same time, Changan Ford is also equipped with a series of high-value configurations such as B&O brand audio, 11 driving assistance systems, 19-inch wheels and so on for the supreme model, which has been comprehensively improved in terms of comfort configuration, intelligence and safety, achieving a price of less than 200,000 and enjoying a 300,000-level car experience.
In fact, the pricing strategy of the new generation of Mondeo is everywhere for the sake of users, and the price difference between the pre-price of the four models in the whole series is 20,000 yuan, but the configuration of each model is improved, bringing consumers a sense of high value for money. The high value of the new generation of Mondeo stems from Changan Ford's keen insight and precise control of the needs of china's automotive market.
Standing at the forefront of the transformation of the automobile industry, Changan Ford has demonstrated that fuel vehicles can also be highly intelligent and personalized through the new generation of Mondeo, and the pre-sale price of 159,800 yuan to 219,800 yuan shows the sincerity of Changan Ford. With the pre-sale of the new generation of Mondeo, it not only carries the banner of The Ford brand mid-level car, but also hopes to change the pattern of the B-class car market and stage the legend of the return of the king.