China is the world's largest electric market, and Chinese consumers are also the "most knowledgeable consumers". According to the data, global electric vehicle sales reached 6.5 million in 2021, while the Chinese mainland market sold 3.2 million vehicles, accounting for nearly half of the world. In front of the huge cake, the traditional car companies once wanted to eat a bite, and Honda was no exception.
On March 29th, the new electric brand conference of Guangqi Honda with the theme of "Pole · Moving True" was launched, and a new electric brand e:NP was released at the meeting, according to reports, Guangqi Honda will achieve a comprehensive leap in product research and development, production intelligence, sales channels and service models through vertical integration of all fields of the system.
Katsuyo Moriyama, general manager of Guangqi Honda Motor Co., Ltd., said: "'e:', representing electric and energy. In the era of electrification, we have always provided energy for people who are loyal to their own initiatives. In order to show the meaning of embracing the New/Next next generation and creating new value, the capital N is added after e: to form a new e:N series. At the same time, this is also a symbolic matrix that symbolizes the opening of a new chapter in Honda in China, officially launching the electrification business. Prime, on the other hand, means the high (extreme) driving pleasure that the car brings. ”
Guangqi Honda officially opened the road to the advancement of the electric era
23 years ago, GUANGQI Honda's first global synchronous model domestic Yayou line and the country's first 4S store opened, synchronously creating a new era of products and ecology; 23 years later, GAC Honda has fully developed its electric business, breaking its own boundaries, and opening the road to the advancement of the electric era with extreme integration.
According to the data, Honda officially put forward the goal vision of "achieving carbon neutrality" and "zero fatalities" in 2050 last year, and accelerated the upgrading of electrification and intelligent products based on its own wisdom accumulation of more than 70 years. Adhering to the concept of "starting from the beginning and synchronizing with the world", Guangqi Honda carries the dream of Chinese automakers to build cars, and has continued to provide top-level services and products for Chinese consumers for 24 years. In the face of the new era of electrification, GUANGC Honda is eager to work with everyone who dares to subvert and dare to change, and broaden the new world through a new personality mobile life and car life.
Based on this, the new electric brand e:NP was born.
Honda realizes that in the new electric era, only by starting from the needs of users, breaking through the boundaries and the ultimate integration of products and values can we win the joy of more users. Therefore, the origin of the e:NP brand declaration "Boundless by your NEW VISION, NEW EXPERIENCES" is that everything is decided by the user, everything comes for the user, breaking the boundaries and bringing users a different new experience.
It is reported that for the planning of e:NP, Guangqi Honda will continue to launch products, and continue to launch a new brand series of electric models at a pace of 1 model per year by 2025.
At the press conference, we learned that Guangqi Honda's new new energy exclusive plant will be completed and put into operation in 2024. In addition to the full application of 5G technology and the introduction of a number of advanced intelligent equipment and systems, the new factory also builds flexible manufacturing capabilities for products through "intelligent" innovation at the production end such as parts inventory, assembly site and logistics correspondence, realizes rapid response to personalized product needs, and creates a benchmark for Honda's "smart" and "low-carbon" factories.
First model: e:NP1 or Polar 1
At this conference, Guangqi Honda not only released its new electric brand, but also brought the brand's first model - e: NP1, Chinese named Ji Pan 1, why is it called Ji Pan, according to the introduction, "pole" extreme, contains the inner desire for the unknown, "pan" surging surging, implying inspiration and concept of the inspiration collision, the new car is expected to be listed in the first half of this year.
Guangqi Honda has also brought it a sales model that integrates online and offline dual channels, that is, online car viewing, offline experience, online booking, and offline delivery.
e:NP1 polar 1 adopts the new intelligent and efficient pure electric architecture e:N Architecture F, which integrates a three-in-one high-power drive motor, a high-capacity and high-density battery, a high-rigidity pure electric vehicle exclusive frame and a chassis platform.
In terms of intelligence, based on the e:N OS full-stack intelligent control ecosystem, e:NP1 polar 1 realizes the evolution from passive intelligence to active intelligence. e:N OS combines Honda SENSING safe driver assistance system, Honda CONNECT 3.0 exclusive version for electric vehicles, and intelligent digital cockpit based on the over-the-top HMI system. In addition, the e:NP1 Polar Pan 1 is also equipped with Honda's first DCC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.
In terms of appearance, the new car is consistent with Dongfeng Honda's brother model e:NS1, with a silver contrast design at the front grille and charging port, and the lower design of the front face is also different, without a black design. The rear is also different, with red trim strips added to the interior of the taillights compared to the Higashimoto model, and the black bumper below is also transposed to the same color as the body.
According to the previous declaration information of the Ministry of Industry and Information Technology, the body size of the e:NP1 polar turbulence 1 is 4388*1790*1560mm, and the wheelbase is 2610mm, which is only 2mm in length compared to the Higashimoto brother model.
In terms of power, the new car is equipped with a front-mounted permanent magnet synchronous motor, a total of 134kw/150kw two configurations, the vehicle's endurance and battery information is expected to be consistent with the East E: NS1, equipped with a 68.8kWh ternary lithium battery pack, the endurance is 420, 510km, respectively.
As the first model under the new brand, the importance of the Extreme 1 is self-evident.