Shao Jingfeng's design is becoming more and more incomprehensible.
Maybe I am not a Z era or Y era consumer, indeed can not understand the design inspiration too out of the circle, but from the current years of the design of the passenger car, especially the design analysis of the SUV product matrix, the number of people who like it in the past two years is less and less, but there are more and more complaints and arguments about the newly designed models.
Arguing a little more is not necessarily bad, indicating that there is a volume of sound, but arguing more but not selling, or indicating that the design ability is not hot.
In the past two years, from RX5 to iMAX8 to today's newly unveiled Roewe Whale, the design is more complex and less concise language.
The comments of netizens are sharper, some people say that the front face is a Haval divine beast, some people say that the tail of the car is too complicated, and some people say that there are shadows of Chang'an, Haval and Lexus.
To sum up: the design of Roewe Whale lacks a little mainstream taste, more is the style of some urban and rural combinations, and it is not excluded that roewe whale user groups have the possibility of unique taste.
The design of a car is very important, and even when the company starts the project, the investment in the design will be far greater than the shaping of other product forces, because the power architecture may be universal, and the chassis architecture and intelligent cockpit can also be universal.
Only the design can not be universal, each car has its own unique design language, so the importance of the design department is very large, the design concept can have family elements in it, but must not be rigid.
The front face design of Roewe Whale is completely different from other Roewe models, but adopts the design concept of the current Haval Divine Beast, Changan and Xingtu Yaoguang.
There is a sense of design, but in this passenger car market, the homogenization is serious, in addition, the tail design is too thick and heavy, too many design elements have caused visual burdens, and there is no finished canvas to show the concise design concept.
The design is not as complex as possible, does not need too much embellishment to show the designer's ideas, but the more concise the more can reflect the advanced.
The most simple model I have ever seen is the Unxella, a simple rear of the car with two taillights and two straight lines, and the framed visual experience is more outstanding than imagined, full of texture and layered.
Although the design concept of SUVs and cars is different, Roewe Whale does not have to do so, and uses overly complex design concepts to show its product personality.
At present, as a new model product of Shao Jingfeng, Roewe Whale has obviously gradually shown its own other side of personality, but it is clear that users do not seem to give more praise.
On the contrary, in the face of young consumers after 95 or even after 00, Shao Jingfeng's recent products have shown the state of being: I want to be young but have not been out of tune, and the design of Roewe Whale is like this, showing that it is young and sporty but counterproductive.
Perhaps only the post-90s generation understands young people the most, such as the GAC Group, which has always had another team of young giants, and the research institute has produced endless good design products.
The new GS8, Shadow Leopard and other models have been well received, it is necessary to understand that the designer of Shadow Leopard, Guan Baichi, is post-90s, and the designer of GS8 is also a younger designer at least with younger ideas.
A car is not a one-person design but a team effort, the design of the product can better reflect the team's mentality and ideas, in short, from the current market opinion, Roewe Whale's negative is more than positive.
Otherwise, Roewe would not have sent a water army to suppress negative comments.