Changan Ford has now killed the red eye and launched a new generation of Mondeo, and the 2.0T+8AT B-class sedan only sells for 160,000. As a mid-level sedan that was once better than the Camry, can the high-roller cost-effective Mondeo return to the throne?
1. Mondeo of The Tiger Falls in Binh Duong
Ford spent $6 billion in 1986 to develop its first global model, the Mondeo, which is one of the most expensive models in automotive history. In 2003, Mondeo entered China, which occupied an important share of changan for Ford in the B-segment sedan market. Due to reasons such as similar to the front face of aston Martin's car, Mondeo has been a great success in China, selling more than 100,000 units for many years, and sold 112,000 units in 2017, more than 30,000 more than the Toyota Camry. However, since 2018, Mondeo's sales have plummeted due to product aging and other reasons, gradually marginalized, and finally fell to Pingyang.
2. The 2.0T B-Class only sells for 160,000?
The decline of Mondeo is not unrelated to Ford's decline in China in recent years. With the gradual recovery of Ford's sales in China in the past two years, the revival of Mondeo is also on the agenda. Recently, Ford finally launched a new generation of Mondeo. You should know that the Mondeo that was previously on sale was listed in 2013. The old-fashioned product strength has long been unable to keep up with the pace of competitors and the times. After nine years, Mondeo has finally ushered in a renewal. It is reported that the new Mondeo has a total of four models, priced from 159,800-21.98 million yuan, and will be officially launched at the Beijing Auto Show next month.
The price of Mondeo's new car is unbelievable. The old Mondeo 1.5 liters started at 192,800 yuan, while the new Mondeo 2.0T started at 159,800 yuan, which is 33,000 yuan lower. Looking at the mainstream competitors, the same 2.0T model, the starting price of The Magotan is 219,980 yuan, the Passat is 203,900 yuan, the Camry is 179,800 yuan, the Accord is 199,800 yuan, and the Sonata is 183,800 yuan, all of which are tens of thousands of yuan higher than Mondeo. In other words, Mondeo has pushed the price of the 2.0TB class joint venture sedan to the lowest.
3. Return of King Mondeo?
Whether Mondeo can return to the king and regain its former glory must be viewed from the perspective of product strength and brand power. In terms of product strength, this time Ford is indeed full of sincerity. The new Mondeo, abandoning the design of the old "Martin face", adopts Ford's latest family design, similar to the previous EVOS, the overall more fashionable body size 4935 * 1875 * 1500mm, wheelbase of 2945mm, nearly 5 meters long in the B-class car second only to the Asian Dragon, wheelbase should be unique in the B-class car. Such a generous amount of data obviously caters to the Chinese people's pursuit of a large space.
In terms of power, the new Mondeo changed the previous 1.5T engine, and the entry was directly equipped with a 2.0T engine turbocharged engine, with a maximum power of 175kW and a peak torque of 376N m. The whole series is equipped with a standard 2.0T+8AT gold powertrain, which exceeds all the B-class cars at the same price on the market, and the acceleration of 100 kilometers is only 6.5 seconds, which fully meets the pursuit of power for B-class car users. The starter version is equipped with a large horizontal screen of 10 + 12.3 inches, and the other three models use the 12.3 inches + 27 inches of Lincoln Z's large horizontal screen. SYNC+ 2.0 Intelligent Travel Interconnection System, coupled with a 1.1-meter-long Guangyu HD giant screen, brings a new visual impact and driving experience.
However, the advantages of new Mondeo's product strength cannot completely make up for the lack of brand power. For B-class car users, brand power is often more attractive than product power. At present, the B-class sedan market is the world of Camry, Accord, Tianlai, Passat, and Maiten, while the Mai Ruibao XL, Sonata, and Kia K5 that take the cost-effective route are getting worse and worse, and the fundamental reason is that the brand power is not good. In exchange for volume, the new Mondeo may be able to harvest some sales in the short term, but subject to Ford's brand power, in the long run, it will be difficult to regain its former glory.