Like an old friend who was late to the banquet, the new Mondi went to the table and raised his glass happily: I'm sorry I'm late, I'll punish myself first.
The above is my first reaction after seeing the pre-sale price of the new Mondeo, and I have to say that the price of 15.98-21.98 million is really surprising.
Comparing the product strength of Mondeo before and after, I looked at the power structure of 2.0T+8AT, and I felt that Accord and Camry might only be worth 150,000.
To give a few examples, the guide price of the Camry is 179,800-26.98 million yuan; the guidance price of the Accord is 16.98-25.98 million yuan; and the guidance price of the Passat is 17.99-25.09 million yuan.
Speaking of which, these are the evergreen trees in the mid-range car, and they are also direct competitors of Mondeo. With these references, you can intuitively see the sincerity of this new Mondeo.
If you go into more detail, as far as the ST-Line version of the top match and the supreme type of the second top match are concerned, the difference between the two will only be reflected in the creation of some sports atmosphere. In other words, the supreme product power of 199,800 is already sufficient. In a way, you can even think of it as the top of the "normal version" (the sporty style that distinguishes ST-Line).
Less than 200,000 to buy the "top match" of the joint venture mid-size car, think about it.
Admittedly, the new Mondeo did come a little late. But to set such a sincere price is to apologize for being late.
Of course, affordable prices alone are not enough. For Mondeo, who has been away from the main stage of the market for a long time, it is particularly important not to let time drag down the horizon. To put it simply, you can't go OUT, you have to keep up with the current market demand, you have to know what the market likes and wants.
Although it has not been replaced for many years, the new Mondeo is still accurate in controlling the market demand. For example, the design direction of young sports. You know, the Passat, which has a history of "official cars", has now been replaced with a fairly young "full of stars" grille. And the new Mondeo has also become quite young.
Inherited from EVOS, the scaly grille, the hidden door handle, and the slender and smooth posture, it has to be said that such an appearance design fully fits the current aesthetic trend.
Some people may miss the classic "Martin face" of the past, but if it is really continued, it seems to be a lot less amazing and new for Mondeo, who has not been replaced for many years. The current shape may be a better choice.
In addition, the new Mondeo has further "pinched" the tastes of domestic consumers.
Speaking of which, there seems to be some controversy about this. Some people believe that the new Mondeo is a "special car" launched for the domestic market. When it comes to "special cars", many people will think of bad words such as "de-allocation".
But the truth is that the new Mondeo was designed by a Chinese team. From the perspective of "Chinese know more about Chinese", the new Mondeo will know better what the Chinese people want. This can be seen intuitively in the new Mondeo.
Like the big space, no problem, the wheelbase of the new Mondeo has 2945mm, which is already the top level in the mid-level car on the market; prefers strong power, 2.0T engine arrangement; does not look at the dual clutch and CVT, 8AT gearbox to match; think the large screen has a sense of technology, 1.1 meters of giant screen is enough?
Therefore, we do not need to wonder whether the new Mondeo is a "special offer". In contrast, the product can really get to the consumer's point, so that it feels comfortable and comfortable to use, which is enough. And the new Mondeo has clearly done just that.
If you jump out of this point, as far as the existing market is concerned, for a mid-level car, the new Mondeo's product strength is definitely quite outstanding.
Looking back at the entire mid-range car market, perhaps because other models have been updating iterations all along, we will have the illusion that they have not improved much in recent years. And Mondeo, who has not changed for many years, seems to have held out a big move for a long time, but it is easier to make people shine. Speaking of which, this is another potential advantage for new Mondeo.
From the price, we can feel the sincerity of the new Mondeo to "punish itself for being late"; from the product, we can also feel the precise control and strength of the new Mondeo for market demand. To get back to the top, it doesn't seem like a big problem.